BUS 271
Aram is creating a presentation to deliver at his company's regional conference. His portion of the presentation is a story about a mom shopping for new school clothes at Aram's store with her little boy with autism. Aram's employees were extra helpful in finding soft clothes with no itchy tags or seams. They were patient with the boy and asked the mom lots of questions about the best way to approach him and help her. The mom was so impressed that she wrote an email to Aram about his employees and included a picture of her son in one of his new outfits. She also posted stellar reviews of his store on Yelp and on a forum for parents of kids with autism. Aram wants to get across the emotion of the story while also making some points about the value of good customer service. Which of these is his best approach?
Use the picture in the combination with a few slides with brief notes on them that help tell the story and discuss the business outcome
When trying to show a two groups and their properties, and a place where those properties intersect, you might choose a
Venn diagram
When watching a video, hearing impaired audience members can benefit from
Video captioning and transcripts
T. M5. If the speaker is visibly uncomfortable and doesn't speak effectively:
Video may not be a good choice for this communication
M5. What is one benefit of a company's choice to use a website to distribute their annual report instead of using PDF (or another static document)?
Websites allow for the use of video
When is it better is it a better idea to use a bar chart representing data rather than using an emotionally driven photograph in a presentation
When presenting to individuals with a financial stake in the company
Dmitri is writing a review of a new movie. He wants to use stills from the movie and a promotional poster for the video as visual aids in his article. Id this legal?
Yes; since he's writing a critique of the movie, this use falls under fair use
T. Digital tools are helpful
Your coworkers are in the remote locations
T. People want to engage with the brands they love in new and more personal ways. This attitude is:
affecting the trends of communication, making it difficult to draw a hard line between professional and personal communication
If you're talking and you think your audience isn't listening you can help your audience listen better by:
breaking in to say "Hey, let me stop here. Am I being clear in what I'm saying?"
The image of a kitten on a plain white background is an example of
clarity
M5. If a communicator needs to show the pieces that make up a whole, he or she can use a:
composition graph
T. Feedback takes place when the recipients:
don't understand, want to clarify, or want to comment
M5. It's considered "fair use" if a piece of visual media is obtained from another source and used for
news reporting or teaching
M5. A communicator wants to take every opportunity to communicate a company's mission and promise to its customers by using company colors and thoughtful image choices. This visual media standard is?
on brand
Visual media that is purchased with a one-time payment and includes no additional payments for copies sold or time used is referred to as being
royalty free
The process illustrated in the social communication model
shows effective communication as as cyclical process.
T. A feature of customer-facing live chat is:
the ability for a company to initiate a conversation with the customer that might not have otherwise happened
Making sure your images are all consistent and uniform allows you to
"Break pattern" to really draw attention to a specific area
M5. Videos increase your message's accessibility because it:
"humanizes" a company and its mission by showing employees at work
M5. If I'm managing a project for my team and want to keep track of all the different moving pieces, the chart that might best suit me is
A Ganttt Chart
Spoken verbal communication can take the form of a meeting or:
A conversation or speech
M5. If you're communicating a complicated idea or process
A diagram or picture may help communicate the process more easily than trying to write it out
Text is the best choice when communicating
A mnemonic
T. Tables often accompany charts and graphs in consideration of sight impaired audience members because
A screen reader is more efficient with data in a table than it is with data on a chart
Tables often accompany charts a graphs in consideration of sight impaired audience members because
A screen reader is more efficient with data in a table than it is with data on a chart
A type of non-numerical data chart is
A venn diagram
M5. Graphic artist use this principle to show that objects in a visual have a connection with one another.
Alignment
How many of the business communication principles should apply to your choice of visual media?
All of them
M5. Use of color in a persuasive image will
Allow you to associate the emotion of the image with your brand
"Revenues are decreasing" is an example of
An active chart
A communicator can use the colors of her company's brand
And still provide shading and contrast where needed
Your colleague, Chichi, has asked you to develop a visual aid to include a proposal she's working on for a new project. You developed a chart that she isn't quite happy with. How should you respond to Chichi's feedback?
As directed questions to get a better understanding of what Chichi wants the chart to say.
M5. Nacoma has created a series of icons for use on the company's website. However, her boss, Jun-young, has given her a lot of feedback and recommendations to revise the icons. What should Nacoma do?
Ask Jun-young clarifying questions, then revise her icons accordingly.
M1. If you fact check your internet research and indicate the sources from which the information came, you are:
Being ethical
Which of the following is not a part of the video creation process?
Building a set on which to film
A mnemonic is best supported
By the written word, considering that mnemonics use text to create a memorable word or phrase
M5. Information like the sample size of a survey or source information
Can be included in a caption
M5. When using an image in a communication, a communicator can make it more accessible to sight and hearing disabled audience members by
Captioning it with detailed "alt text"
When using an image in a communication, a communicator can make it more accessible to sight and hearing disabled audience members by
Captioning it with detailed "alt text"
M5. Managing a lot of data in a composition chart, you choose to group the types of data to have fewer "slice of pie". This increases the charts"
Clarity
Gabu tweeted an image from the company's Twitter that he thought would get a lot f traffic. However, while some people have liked and retweeted the image, it didn't get the amount of traffic he wanted. Which of the following should Gabu do?
Compare the image against his company's visual media standards to see what he could improve with his next tweet
T. A Venn diagram is used to
Compare the qualities of two or more different ideas
Mat recently made a screencast they sent out to their team that showed how to create a new product in the company's CRM software. However, Mat was still receiving a lot of emails asking how to complete this task. Which of the following should Mat do?
Compare the screencast against their company's visual media standards to see what they could improve
M5. A license that allows creators of visual media to express which rights they want to reserve and which they wave is referred to by the name of the non-profit which grants them, and that is
Creative Commons
As part of the process to evaluate the effectiveness of a message , your boss has asked you to measure the amount of time people have spent on a new page on your company's website. Which question does this answer?
Did the audience consume any of the message?
As part of the process to evaluate the effectiveness of a message, your boss has asked you to measure the amount of people who opened up a particular email. Which question will answer this?
Did the audience consume any of the message?
Michelle is measuring customer engagement with the last email campaign at her company. Which of the following actions will tell her if people understood the message of the campaign?
Distributing a survey to customers
M5. Screen readers will
Do a better job reading tables than they will charts and graphs
Fonts are a part of our visual communication as well as our written communication, and if choosing more than one you should confirm that they are:
Easy to read and complementary to one another
When putting together a visual aid, a communicator should choose fonts that are
Easy to read and complementary to one another
How many categories is too many for a pie chart?
Eleven
If a visual isn't working well in your communication you should...
Evaluate it by measuring it against your visual media standards, and choose a new visual if it doesn't pass muster
T. All seven principles of communication should be a part of:
Every written communication
T. If a communicator obtained visual media from another source for the purpose of criticism, commentary or teach, then that use of visual media may fall under
Fair Use
If I'm communicating a project timeline, the best chart for my project would be
Gantt Chart
Interviewing subject matter experts and stakeholders to determine the message for your video should
Happen before you write the script
You see a line of soldiers standing at attention and one of them is sitting cross-legged in the ground. Your eye is drawn to that soldier sitting because
He's breaking pattern and the eye always goes to the part of an image that's different
T. M5. Using a clean and simple image to help communicate your idea
Helps convey a singular idea and creates impact
If you see a teddy bear in the foreground of the picture and other stuffed animals in the background, you pay close attention to the teddy bear. That's due to the visual design principle of
Hierarchy
In which of the following situations would you NOT use video?
If information regarding an impending layoff needs to be distributed to those employees remaining at the company
M5. Ming is a manager at a home improvement store and is sending an email to his employees about a new procedure to request time off. The email has an instructional video to describe the procedure that has closed captions making it more accessible. How does including closed captions make this video available to the widest audience possible?
If someone is unable to watch the video with the sound on they can still read along to understand the video
Amiel is a regional manager who will be giving a presentation on current employee training programs and retention rates. She has made an infographic image to showcase how efficient the onboarding process she implemented has been for her region. Amiel makes sure that there is a text description of what the image is showcasing. How would including alternative text (alt-text) make this infographic available to the widest audience possible?
If someone needs to download the presentation and the image does not appear they will still know what the image was describing
M5. Marco is preparing a presentation for a meeting with representatives from a potential business partner. He wants to convince them to partner with this company over anyone else. Which is the best strategy for him as he prepares visual aids for his presentation?
Includes images of happy people alongside data showing how his company has impacted customers
Renee is creating a chart showing an increase in traffic to her company's marketing site. Which of the following is the best title for her chart showing this increase?
Increase in marketing site traffic
A visual that gives a lot of information on a particular subject is called a(n)?
Infographic
M5. Once you've decided to make a video to communicate your message, your first step is to
Interview subject matter experts and stakeholders to determine what the message should be
What is a benefit of using a video as a visual aid?
It "humanizes" a company and its mission by showing employees at work.
T. Why is "on brand" important as a standard of visual communication?
It's important to use every tool to communicate a company's mission and promise to its customers
How do we decide if an image is suitable for use in our communication
It's suitable if the image stands up to our visual media standards
T. If you're listening to a coworker talking about her conversation with a difficult client, and you brainstorm with her about solutions rather than sharing a similar experience you had with that same client, you are engaging in the active listening tactic of...
Keeping yourself out of conversation
If you have numerical data and you want to show a trend, the best graph to use is a
Line graph
One way to to manage a lot of data in a composition graph is to
Look for similar traits among the data and group them (e.g. types of movie theaters, kinds of soda pop)
When choosing a title graph, a great way to communicate your message to the audience is to
Make the title active and point out you message
T. Ashwin is measuring the success of an email encouraging customers to upgrade the strength of their passwords. Which of the following actions will tell him if people understood the message?
Measuring the amount of customers that changed their passwords
T. Paula is riding the bus to work and wants to watch the newest video posted by her favorite blogger. She realizes she forgot her headphones! Thankfully the video has closed captions so she can still watch it without the sound disrupting other passengers on the bus. What is this is an example of?
Media that has been made accessible benefiting people with or without disabilities
M5. There are many items you need to make a video, but the three most important ones to make a quality product are:
Microphones, camera, and tripod
Gestures, facial expressions and eye contact are all considered part of:
Non-Verbal communication
T. Contrast is a visual principle that is identifiable by
One element of a visual standing out against the rest
Tomas is a floor manager at a sandwich shop. Tomas wants to redesign the menu because many customers are not aware of the special lunch combinations that the shop offers. He redesigns the menu to use different fonts and underlining distinguish their combination options instead of just using color. How would this redesign make the menu available to the widest audience possible?
People with or without color blindness will be able to read the menu more easily.
Our visual standards are based on the seven principles of business communications, which are clarity, consistency, relevance, conciseness, objectivity, completeness and consideration of audience knowledge. The standard for evaluating the effective use of visual media that's not explicitly called out in those seven principles is:
Persuasive
M5. As part of the process to evaluate the effectiveness of a particular email, you should answer three questions: 1. Did the audience receive the message sent? 2. Did the audience consume any of the message? 3. Did the audience understand the message? Which of the following actions will answer the question "Did the audience consume any of the message?"
Sending a survey to ask customers about the effectiveness of the email
Maria is preparing for a presentation she will be delivering to her fellow store managers at a district meeting. She's decided to use a PowerPoint in order to keep herself on track. Which of the following is the best piece of advice for her to keep in mind?
She should use just enough words on her slides to remind her what her next topic is
M5. A line graph is used to
Show the trend in numerical data over time
When faced with communicating a complicated process, an image is
Sometimes helpful to make the process more accessible and easy to understand but sometimes the process is so complicated that it should only be written out
If the company is talking about the future and how its products will nourish generations of users, then the images it chooses for its report should
Support that mission statement
As a communicator, you can determine if your audience understood your message by
Surveying your audience, referring to employee engagement strategies that indicate your audience's level of comfort
T. Captions in a chart should NOT
Take the place of information that can be included in the chart
If you're interviewing your subject, you want to get answers on video the first time around because
The answers will be fresh and the speaker animated. You know what people sound like when they've told a story again and again; it just doesn't pop!
Jerica maintains a social media presence affiliated with her company. She share some details of her personal life on this account as long as:
The details are relevant to her post and something that she doesn't mind sharing.
M5. A company uses charts and graphs well in their annual report when
They are on brand
T. The charts in a company's annual report are considered good when they are clear and simple, uniform and
They are on brand
T. M5. Which of the following is true about texts and visuals?
They can work together or stand alone. If the visual tells the whole story, you don't need to text.
Why d0es communicating effectively make people better employees?
They deliver results and good customer service.
When should you use a chart or grapgh
To simplify data of any kind, whether its represented in numbers or in words
If a communicator wants to convey to a singular, impactful idea, they can
Use a clean and simple image
When choosing colors for your graph, you should
Use a contrasting color to call out a piece of the chart that you want your audience to notice
When creating a line chart that can be read by an audience member who is color blind, a communicator should be
Use contrasting colors with dotted and dashed lines and labels
M5. If you're preparing material for a speech, it's best to
Use text only when there's a strong, powerful idea involved
