BUS 300 ch. 12
Internet retailing is also called e-retailing.
False
_____ is the act of informing, persuading, and reminding the target market about a product.
Promotion
_____ is the number of different target consumers who are exposed to a commercial at least once during a specific period, usually four weeks.
Reach
A distribution channel is a series of marketing entities through which goods and services pass on their way from producers to end users.
True
Agents are sales representatives for manufacturers or wholesalers and usually are hired on a commission basis.
True
Blogs provide marketers with a real-time dialogue with customers and an avenue to promote their products.
True
Salespeople typically use brainstorming to look for sales prospects, those people who are most likely to buy the seller's offerings.
True
Types of promotional goals include creating awareness, increasing the use of products, and identifying potential customers.
True
Which of the following is NOT a popular form of sales promotion?
advertising
A person who works as a sales representative for a manufacturer or wholesaler and gets paid a commission on any sales is classified a(n):
agent
Which of the following is an example of an advertising medium?
all of the above
A(n) _____ are go-betweens that bring buyers and sellers together.
broker
_____ is any paid form of nonpersonal presentation by an identified sponsor.
Advertising
_____ bring buyers and sellers together, do not title to merchandise, receive commission on sales; and have little say over company sales policies.
Brokers
_____ is the efficient management of the acquisition of raw materials to the factory and the movement of products from the producer to industrial users and consumers.
Distribution
In August 2006, the manufacturer of Cross pens introduced the golden toned Verve pen as featured in the Stormbreaker film. In James Bond fashion, the Cross pen serves as one of the key gadgets in the film. The use of the Cross pen is an example of:
product placement
The _____ is the combination of advertising, personal selling, sales promotion, and public relations used to promote a product.
promotional mix
Compassion International is a nonprofit organization dedicated to releasing poor children from spiritual, economic, social and physical poverty. What would be the most likely goal for an advertising campaign for this international organization?
provide information
Any communication or activity designed to win goodwill or prestige for a company or person is called:
public relations
For most corporations, physical-distribution activities are usually the responsibility of the marketing department.
true
What is the salesperson doing when, after his presentation is over, he asks, "May I call the company and place your order for 20 cases of Ecco brand golfing shoes?"
closing the sale
The _____ is a series of marketing entities through which goods and services pass on their way from producers to end-users
distribution channel
Manufacturers' representatives usually:
do all of the above
What is the final step in the selling process?
following up on sales
When Canada Dry first introduced Wink soda in the 1960s, it used the slogan, "Join the cola dropouts." The purpose of this advertising campaign was most likely to:
get customers to try the new product
Which of the following is an example of nonstore retailing?
home shopping network
In the newspaper comics, Cathy is often seen talking to a department store clerk who is trying to persuade her that she needs to buy a new wardrobe. The clerk is engaged in:
personal selling
A manufacturers' representative is sometimes called a(n):
manufacturer' agent
A(n) _____ is a retail store that sells at prices 25 percent or more below traditional department store prices in spartan environments.
off-price retailer