BUS 312 Assignment 8

Which of the following is an example of horizontal channel conflict?

A Ford dealer complaining that another Ford dealer is advertising in their territory.

In 2001, Apple opened its first Apple stores in the United States. These stores were owned and operated by Apple. This is an example of which type of vertical marketing system (VMS)?

Corporate

Due to changes in technology, a recent trend is for product of service producers to cut out intermediaries and go directly to final buyers. This is one form of ________.

Disintermediation

Which of the following statements regarding a just-in-time logistics system is correct?

Just-in-time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations.

Which of the following is a reason that producers use marketing channels and channel intermediaries?

Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.

One key function of channel members is ________, which involves shaping offers to meet the buyer's needs, including activities such as manufacturing, grading, assembling, and packaging.

Matching

Companies now use​ ________ and supply chain management software to help​ recruit, train,​ organize, manage,​ motivate, and evaluate relationships with channel partners.

Partner relationship management

CVS pharmacy stores have recently stopped selling cigarettes. For cigarette​ manufacturers, this highlights the challenge of​ __________ channel members.

Selecting

Firms producing consumer​ electronics, furniture, and home appliance brands typically distribute their products​ __________.

Selectively

When setting channel objectives, companies should state the objectives in terms of __________.

Targeted levels of customer service

Which of the following statements regarding marketing logistics is correct?

The goal of marketing logistics should be to provide a targeting level of customer service at the least cost.

The length of a channel is determined by _______.

The number of intermediary levels

Which of the following statements regarding marketing channel behavior and design is correct?

The success of individual channel members depends on the overall channel's success.

The company, suppliers, distributions, and customers who "partner" with one another to improve the performance of the entire system make up the _________.

Value deliver network

Using ____________, the customer shares real-time data on sales and current inventory levels with the supplier. The supplier then takes full responsibility for managing inventories and deliveries.

Vendor-managed inventory

What are the four major functions of logistics?

Warehousing, inventory management, transportation, logistics information management

Walmart has a lot of power and exerts strong influence on the suppliers they buy from. This channel power is an example of​ a(n) __________ vertical marketing system​ (VMS).

Administered

What does the process of designing marketing channels start with?

Analyzing consumer needs

Which of the following statements regarding marketing channel design is correct?

Channel alternatives should be evaluated against economic, control, and adaptability criteria.

Which of the following statements is correct regarding the functions channel members perform?

Channel members create greater efficiencies than manufacturers could achieve on their own.

Which of the following statements regarding international distribution channels is correct?

Due to logistics costs in China, the majority of companies can only access affluent areas of major cities.

Some sellers require that dealers not handle​ competitor's products. This strategy is called​ __________.

Exclusive dealing

_________ is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of its line.

Full-line forcing

Cross-functional teamwork within the company, building logistics partnerships, and third party logistics are all important elements of __________.

Integrate logistics management

After the company has defined its channel objectives, it should next identify its major channel alternatives in terms of the type of intermediaries, the number of intermediaries, and _____________.

The responsibilities of channel members