BUS 312 Chapter 13 Video
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By offering free shipping, which of the following retail marketing mix elements is Kmart not focusing on?
Product and services assortment
Within each retail establishment of Kmart, external vendors stock and maintain the magazine department of the stores, but do not actually take possession of the product. Which type of wholesaler best describes these vendors?
Limited-service wholesalers
Which of the following is least likely to be a competitor of Kmart?
Tiffany's
Kmart would be classified best as which type of retailer?
Department store
Which of the following best describes the type of buyer Kmart is trying to reach with its free shipping?
The omni-channel buyer
