BUS 312 Chapter 16 Video

It is likely that salespeople at First Flavor try to identify potential business customers to utilize the​ Peel-n-Taste product in their marketing campaigns. Which of the following best describes this step of personal selling​ process?

Prospecting

First Flavor would best be described as assisting companies in which of the marketing mix​ elements?

Sales promotion

First Flavor does not use​ online, mobile, or social media to engage​ customers, indicating that First Flavor is not engaged in which of the​ following?

Social selling

When First Flavor promotes its products to other organizations as a marketing​ tool, the company may wish to showcase its product to numerous potential customers at once. Which promotional tool would you recommend to First​ Flavor?

Trade shows

Which of the following would best describe the marketing objective of a company utilizing First Flavor​ samples?

Urging​ short-term customer buying