BUS302 CH. 13, 16, 18
In which way did travel agency Contiki use social media influencers to increase awareness among 18-35 year olds?
Invited them on a trip around the word and had them document the trip.
Which of the following is NOT a benefit of influencer marketing with social media?
Less Credibility
Which of the following is NOT a benefit of social media advertising?
Limited Audience Targeting
Which of the following is NOT a social media report available within Google Analytics?
Net Promoter Score (NPS)
Which of the following is social media ROI by revenue formula:
Profit / Total Investment x 100
Which of the following is NOT a buyer's journey listed social media metrics map?
Re-engage
What is the first step in a social media advertising strategy?
Select Goals
What are UTM Parameters?
Tags added to a URL, and when clicked, the tags are sent back to Google Analytics and tracked.
What is social media share of voice?
The percentage of brand mentions, or people talking about a company online compared to its competitors.
__________ is when a company, brand or product is first in customers' minds when they think of a particular industry or category.
Top of Mind Awareness (ToMA)
True or False: Earned media is the most valuable type of media.
True
True or False: Influencer marketing is the fastest growing method to attract new customers.
True
True or False: Only 15% of CMOs have been able to quantify the impact of social media.
True
True or False: Promoted trends have been reported to cost upwards of $200,000 a day.
True
True or False: The majority of Teenage YouTube subscribers trust influencers opinions over traditional celebrities.
True
True or False: The majority of teenage YouTube subscribers trust influencers' opinions over those of traditional celebrities.
True
True or False: With YouTube TrueView ads, advertisers don't pay unless the viewer watched or interact with elements of the video.
True
On average, brands earn ________ for every $1 spend on influencer marketing.
$6.50
What is social media Net Promoter Score (NPS) ?
A metric that companies use to measure the willingness of customers to recommend a company's products or services to others.
What is Google Analytics?
A web analytics service that tracks conversions and reports website traffic.
Which of the following are characteristics of a good influencer?
All of these options
Which of the following are influencer personas types?
All of these options
Which of the following are ways brands can use influencers?
All of these options
Which of the following is NOT a type of Instagram ad?
Collection
Which of the following is NOT a Facebook ad objective?
Demographics
CPM, or cost per thousand, measures how much it costs to reach 1,000 people. Which marketing channel has the most expensive CPM?
Direct Mail
What is the first step in creating a social media influencer marketing strategy?
Establish your goals
Which social media network is the most used for social media advertising?
Which of the following is not a Pinterest Targeting Option?
Hashtag Targeting
Which of the following is NOT a Snapchat Ad objective?
Increase Snapchats
