Business Administration #3
Which element in the work environment was found to be dissatisfying when not present, but when present did not serve as a motivator for workers?
Job security
A specialized area in management that converts or transforms resources, including human resources, into goods and services is management.
operations
A specialized area of management that converts or transforms resources, including human resources, into goods and services is the definition of:
operations management
The "P" of marketing, which includes shipping, transportation, storage, logistics, and supply-chain management, is known as:
place or distribution
The management function known as organizing
places employees and resources where they will be effective in achieving the organization's goals designs the structure of the organization creates an organization chart showing lines of responsibility and authority
A marketer trying to stimulate consumer purchasing and dealer interest by means of short-term activities is likely to use as an incentive.
sales, promotion
Taylor's method of studying workers to find the most efficient ways of doing things and then teaching people those techniques is called .
scientific, management
The process used to accomplish organizational goals through planning, organizing, leading, and controlling organizational resources is .
management
The responsibilities of a manager implementing MBO include:
rewarding employee accomplishments setting goals with the employee
is a persuasive form of communication that informs people and motivates them to buy products and services.
Promotion
Customer orientation is finding out what the consumers and providing it for them.
want
Tactical plans that are detailed and short term state
what is to be done who is to do it how it will be done
David's manager told him the company wants to achieve a 50 percent market share within 5 years. David's manager was relaying a company:
goal
The definition of states: the broad, long-term accomplishments an organization wishes to attain.
goals
The difference between leaders and managers is that establish a vision and corporate values, while carry out that vision.
leaders, managers
According to Maslow, needs that have already been satisfied no longer provide .
motivation
The segmentation method that develops or finds products for small, but profitable market segments is:
niche marketing
Maslow's theory states that once needs are met they:
no longer motivate
Marketers who seek to differentiate their products by promoting attributes such as safety or the brand name are using:
nonprice competition
It is unusual for a company to sell:
one product
Selling goods and services to ultimate consumers over the Internet is known as retailing.
online
The definition of ______ ______ states: the process of setting work standards and schedules necessary to implement the company's tactical objectives.
operational planning
The focus of the marketing era that makes sure everyone in the organization has the same objective - customer satisfaction - is the orientation.
service
True or false: Frederick Taylor's studies were the foundation to Henry Gantt's chart development.
True
True or false: Intermediaries are the middle links in a series of organizations that distribute goods from producers to consumers.
True
An organization's gives it a sense of purpose and a set of values that unites workers in a common destiny.
vision
In organizations, strive to produce order and stability, whereas embrace and manage change.
managers, leaders
Understanding the product life cycle can provide marketing managers a basis for planning strategies.
marketing, mix
Social media allows marketers to customer web activity to gain valuable marketing information.
measure
An advantage of online advertising over other forms of advertising is that it allows companies to
measure traffic on a website by keeping track of customers clicks
Taylor's goal was to increase worker efficiency and in order to benefit both the firm and workers.
productivity
Taylor's scientific management became the dominant strategy for improving in the early Twentieth century.
productivity
______ consists of all the techniques sellers use to motivate people to buy their products.
Promotion
Gen X managers understand that:
results are more important than hours spent in the workplace flexibility and consensus building work well there is more to life than work
Marketing intermediaries who sell to ultimate consumers are:
retailers
The B2B market includes:
government manufacturers institutions
Job factors that cause employees to be dissatisfied when absent, but do not lead to motivation are called .
hygiene, factors
Using the same products and promotions to appeal to large groups of people is:
mass marketing
An additive manufacturing process that creates a product one layer at a time using a nozzle similar to those in inkjet printers is:
3D printing
One of the fastest-growing segments of the U.S. population is people over the age of .
65
Kendra is considering opening a new business. While writing the business plan, she is answering the following questions: What external success factors affect the industry? How does her business measure up to competition? What can my bakery do to survive and prosper during a recession? What was Kendra performing?
A SWOT analysis
Choose the answer that refers to a production process that puts components together.
Assembly
______ leadership is a leadership style that involves making managerial decisions without consulting others.
Autocratic
leadership is a leadership style that involves making managerial decisions without consulting others.
Autocratic
process is when long production runs turn out finished goods over time.
Continuous
Which is not an element of scientific management?
Human factors
What was the goal of Taylor's scientific management?
Increase worker productivity Benefit the firm Benefit the worker
True or false: There is a wider variety of careers in marketing than in most business disciplines.
True
Globalization can create more opportunities for marketers but along with that comes more pressure because they must take into account the
differing attitudes and values of various country cultures
The primary of television advertising is its high cost.
disadvantage
The stages of the product life cycle are:
introduction, growth, maturity, and decline
Companies rarely sell one product, but offer a .
product, line
The definition of ______ ______ states: the process of determining the major goals of the organization and the policies and strategies for obtaining and using resources to achieve those goals.
strategic planning
Good quality at a fair price is the definition of .
value
A gives an organization a sense of purpose and a set of values that unite workers.
vision
The -to- market includes manufacturers, intermediaries, hospitals, schools, charities, and the government
B, B
theory states that an individual will not put forth effort without first evaluating their ability to perform the task and the value they place on the reward.
Expectancy
is a key management function because the success of the other functions depends on it.
Planning
______ is the process used to accomplish organizational goals through planning, organizing, leading, and controlling people and other organizational resources.
Management
Select assumptions made by a Theory Y manager about people.
People seek responsibility. People like to work.
The definition of analysis states: a planning tool used to analyze an organization's strengths, weaknesses, opportunities, and threats.
SWOT
Which type of management became the dominant strategy for improving productivity in the early 1900s?
Scientific
Which item was listed by workers as creating enthusiasm for job content?
Sense of achievement
In order to be a quality organization, a firm must:
consistently produce what the customer wants
Overall company quality is outlined by the standards set by the Quality Award
malcolm, baldrige, naional
Which of the following are resulting outputs in the production process?
Services Goods
Management by objectives works best:
in stable situations
Many brick-and-mortar companies must pay attention to the new competition from the because now consumers can search the world.
internet
The reason why price is hard for marketing managers to control is because
it is a critical way in which customers evaluate a product it is an important part of the total product offer
A mission statement should address an organization's
self-concept customer needs
Top management sets the vision for the organization and may work with others to establish a mission statement that outlines its
self-concept product or service offering
An organization's vision gives it a:
sense of purpose set of values
When a computerized data control detects a problem, it notifies someone to make needed changes.
sensor
______ is creating a vision for the organization and guiding, training, coaching, and motivating others to work effectively to achieve the organization's goals and objectives.
Leading
Which step is the final step of an effective social media campaign.
Measuring the effectiveness of the campaign
______ is a key management function because accomplishing the other functions depends heavily on it.
Planning
Television advertising is:
desirable but costly to produce the ads desirable but expensive to buy time
Companies sometimes spend millions to move location:
for proximity to customers
According to Herzberg's theory, good working conditions are a(n) .
hygiene, factor
Guiding and motivating employees to work effectively to accomplish organizational goals and objectives, giving assignments, explaining routines, clarifying policies, and providing feedback on performance are all tasks associated with the function of management.
leading
Using less human effort, less manufacturing space, less investment in tools, and less engineering time is the basic premise of .
lean,manufactoring
A system of goal setting and implementation designed by Peter Drucker is called .
management, by, objectives
Allocating resources, preparing a structure, recruiting, selecting, and placing employees where they will be most effective are tasks associated with the function of management.
organizing
The marketing intermediary who sells to ultimate consumers is a(n) .
retailer
The definition of ______ states: a management function that includes hiring, motivating, and retaining the best people available to accomplish the company's objectives.
staffing
The type of planning done mostly by top management is ______ planning.
strategic
The "Principles of Scientific Management" was written by:
Frederick Taylor
The generational group of managers that expect to give and get more feedback on their work are:
Gen X
The point where revenues from sales equal all costs is called the:
break-even point
The function of management that designs the structures and systems in which everyone works together to achieve the organization's goals and objectives is:
organizing
Which marketing activity helps businesses gather information to compete effectively?
Market research
The goal of operations management in service industries is satisfaction.
customer
Retailers who sell goods and services to ultimate consumers over the Internet are engaged in:
electronic retailing
Changes in an individual's behavior resulting from previous experiences and information is .
learning
Changes in an individual's behavior resulting from previous experiences is:
learning
A physical good, service, or idea that satisfies a want or need is called a(n):
product
Marketing helps to identify what products customers have purchased in the past, current purchasing patterns, and future wants.
research
Lean manufacturing uses:
less resources less time
The birth of information technology such as texting and email is giving firms and employees increased flexibility to choose while staying competitive.
locations
Tactical planning is usually done by
lower level managers teams of lower level managers
The activities buyers and sellers perform to facilitate mutually satisfying exchanges is:
marketing
The type of production that does not concern itself with customer preferences, but instead focuses on making a large number of a few products is called production.
mass
Catering to a large number of individuals through product design that meets specific customer needs is the goal of .
mass, customization
The plan is the department manager's tool for setting daily and weekly standards and schedules to meet the company's tactical objectives.
operational
Converting and transforming resources into goods and services in business is referred to as .
operations, management
Students who can see trends and have the skills to work in highly automated factories and modern service facilities have a future in .
operations, management
More people leave their jobs for:
opportunities to advance their careers
Due to competition and demand in the marketplace, and are not always related.
price, cost
During the airing of a major sitcom the actors eat a popular cereal for breakfast. This type of advertising is known as:
product placement
Using factors like land, labor, and capital to create goods and services is referred to as .
production
Finding the highest quality material resources, the best suppliers, and then negotiating the best prices are all responsibilities of someone in a role.
purchasing
The task of involves the buying of all materials needed by the organization; also called procurement.
purchasing
MRP is a computer based operations management system that uses ______ to make sure that needed parts and materials are available at the right time and place.
sales forecasts
Information that has already been compiled by others and published in journals and books or made available online is data.
secondary
Knowing what of the product life cycle a product is in helps marketers make intelligent and efficient marketing decisions.
stage
ISO is a worldwide nongovernmental federation of national bodies.
standard
The control function of management (select all that apply):
takes corrective action when necessary measures performance relative to the planned objectives and standards rewards people for work well done
The definition of states: skills that involve the ability to perform tasks in a specific discipline or department.
technical, skills
During the production era it was believed that one should produce as much as you can, because:
there is a limitless market for the product
Studies of the tasks performed in a job and the needed for each is time-motion study.
time
is the set of values, attitudes, and ways of doing things passed from one generation to another in a given society.
Culture
When airlines charge higher prices for seats in the Economy section Exit rows that have more leg room, they are using which pricing strategy?
Demand-oriented
3D printing is a production process also known as manufacturing.
additive
Studying the thought processes people use to make buying decisions and the factors that influence their choices is behavior.
consumer
The market consists of all the individuals and households that want goods and services for personal consumption.
consumer
Free-flowing communication and information throughout an organization are the key to successful:
empowerment
Sociocultural, competitive, technological, global, and economic are the major influences in the marketing .
environment
The broad, long-term accomplishments an organization wishes to attain are its .
goals
Herzberg studied the relationship between:
motivation and job-related factors
According to Herzberg, interest in the work itself is a(n) .
motivator
Marketers competing on product attributes and image are said to be participating in:
nonprice competition
When providing a service the goal of is to create a good experience for the customer.
operations, management
The value of a product is defined as good at a fair .
quality, price
An assumption made by a Theory X manager about people is:
the primary motivator is fear
Marketing is the activities, sets of institutions, and processes that add ______ for customers.
value
According to Ouchi's Theory Z, Type management is achievement oriented.
A
According to Ouchi's research about the effect of national culture on organizations, Type management relies on individual decision making and achievement.
A
The acronym for using computers to guide and control the manufacturing process is referred to as .
CAM
Those managers considered as top management in an organization would include the
Chief Executive Officer Chief Operating Officer Chief Financial Officer
Which of the following tasks are associated with the leading function of management?
Clarifying policies to reach objectives Guiding and motivating employees
Pick out the influences in the marketing environment.
Competitive Economic Global
A mission statement outlines the organization's fundamental purposes. It should address which of the following?
Nature of the product or service Organization's self concept Customer needs
Ensuring that products are manufactured and delivered on time, on budget, and to specifications is the role of which manager in an organization?
Operations
Select assumptions made by Theory X managers about people.
People prefer to avoid work. People are motivated to avoid punishment. People must be controlled and forced to work.
is one of the four Ps of marketing; it consists of all the techniques sellers use to motivate people to buy their products.
Promotion
According to Ouchi's Theory, which of these elements are included in Type A management?
Rapid promotion Individual decision making
If one manager views most employees as motivated to do work while a second manager views most employees as lazy, they are operating under which of the following management theories respectively?
Theory Y and Theory X
What kind of study analyzes which tasks must be performed to complete a job and the time needed to do each task?
Time-motion
What is the purpose of Management by Objectives?
To motivate all levels of the organization through goal setting and implementation To reward the accomplishment of organization goals To monitor the results of implementing goals
Who performs strategic planning?
Top management
True or false: Culture is the set of values, attitudes, and ways of doing things that are transmitted from one generation to another in a given society.
True
Mass production focuses on producing:
a limited variety of products
Self-managed teams improve productivity because the members appreciate having the to control their own work.
autonomy
A product includes anything that would enhance it in the eyes of consumers, such as the:
brand package warranty
A researcher whose work was based on Taylor's was Henry L. Gantt who developed to plot and track production.
charts
Tremendous career opportunities exist in operations management as manufacturing and service companies attempt to remain in the global market.
competitive
There are relatively few customers in the B2B market because there are just a few construction or mining companies compared to 80 million households in the U.S. market.
consumer
The investigation of consumer thought processes at each stage in a purchase in order to determine the best way to help the buyer buy is called:
consumer behavior
Television advertising offers many advantages to national advertisers, but it is a relatively ______ form of advertising.
expensive
The term means selecting a geographic location for a firm's operations.
facility, location
Using an Internet-focused strategy, operations managers are outsourcing design, production, and shipping to other firms. This process is called a(n):
inter-firm process
Getting products to consumers when and where they are wanted is critical to market success. Many times it is the responsibility of:
intermediaries
A short production run with frequent adjustments to machines is considered a(n) process of production.
intermittent
The process exemplified when production runs are short and machines are changed frequently to make different products is the process.
intermittent
The personal satisfaction you feel when you perform well and complete goals is an example of a(n) reward. Listen to the complete question
intrinsic
The marketing concept that states that a business must find out what consumers want and provide it for them is called the:
customer orientation
The definition of ______ ______ states: choosing among two or more alternatives.
decision making
The value producers add to materials in the creation of goods and services is the definition of utility.
form
______ is a management function that includes anticipating trends and determining the best strategies and tactics to achieve organizational goals and objectives.
Planning
A(n) is a specific, short-term statement of how to achieve the organization's long-term .
objective, goal
Companies can minimize the perception of unfairness in the workplace by having clear and frequent communication:
with all employees
Moving a worker from one job to another to increase variety and motivation is .
job, rotation
Finding the right information, keeping information in a readily accessible place, and making the information known to everyone in the firm is .
knowledge, management
When a firm is independently owned and takes title of the goods they handle, they are said to be wholesalers.
merchant
Because of , more flexibility in choice of business location has increased while allowing firms to remain competitive.
information, technology
The distribution strategy that places the product in as many retail outlets as possible is:
intensive
Independently owned firms that take title to the goods they handle are known as wholesalers.
merchant
Globalization has created a need for managers to understand cultural differences in order to employees around the world.
motivate
A(n) is a short-term statement that details how to achieve the organization's goals.
objective
A SWOT Analysis is a(n) ______ tool used to analyze an organization's strengths, weaknesses, opportunities, and threats.
planning
Many customers value "green cars" because of the positive environmental aspects and the savings from better gas mileage. The marketing mix factor that represents the value of the product is ______.
price
Changes in the economy force marketers to adjust and adapt their products to take into account consumers' income.
pricing
Often secondary data does not provide all the information managers need for decision making, and they must gather data.
primary
Auto companies truly seem to be listening to customers who are environmentally concerned by offering more fuel-efficient cars. They are adjusting the element of the marketing mix to meet customer needs.
product
Marketers use age, education level, income, and taste to markets.
segment
When businesses developed mass-production techniques and capacity exceeded immediate demand, the:
selling era began
Sociocultural, competitive, economic, global, and technological influences are all factors influencing:
the marketing environment
A reason why marketing intermediaries such as transport companies and wholesalers have survived is that they:
add enough value to products to outweigh the added costs
Marketers use social media for a variety of things including
testing ads before being implemented in traditional media developing customer relationships by listening on feedback threads measuring customer interest by keeping track of "likes" and "clicks"
Marketers who want to avoid incurring unnecessary expenses when researching data should first gather:
secondary data
Job involves moving workers from one task to the next to make work more interesting and motivating.
rotation
Frederick Taylor wrote:
The Principles of Scientific Management
Sara gave her employees the education and tools they need to make decisions on their own. She is now confident that her employees will be able to handle more tasks independently, without extensive managerial assistance. What can be said about Sara?
She understands that enabling leads to empowerment.
Findings during the Hawthorne Studies that still affect management today include:
consulting employees during the decision making process and using their ideas
After marketers know who they are going to target, the other steps in a social media campaign that follow are to:
create good images, develop hashtags, engage customers, follow-up with customers
According to Maslow's Hierarchy of Needs, after you have eaten, you are no longer to find food.
motivated
The management function that anticipates trends, then determines strategies and tactics to achieve them is .
planning
When people talk to each other about positive and negative experiences with products this is called -- promotion.
word, of mouth
A promotional tool that involves people telling other people about products they've purchased is known as a(n) ______.
word-of-mouth promotion
The definition of _____ states: the broad, long-term accomplishments an organization wishes to attain.
goals
Which is true of wholesalers versus retailers
Selling products to customers who will ultimately use them for themselves is a retail transaction Selling products to a school or hospital to run their business is considered a wholesale transaction
Firms can gain market share by creatively establishing product that is either real or perceived by consumers.
differentiation
Promotion involves:
informing people about products motivating potential customers to buy
The marketing function that provides place utility or distribution from the producer to the consumer includes which of the following activities?
Shipping Warehousing Inventory management
When a person uses face-to-face presentations to promote goods and services, he is said to be using as a sales technique.
personal, selling
When using MBO, a manager must
formulate goals cooperatively with employees develop commitment to goals
While workers in the United States are more task oriented and require information to do their jobs, workers from Korea are more motivated by strong relationships and developing trust to do the same job. That is because Korea is a ______ context culture and the U.S. is a ______ context culture.
high, low
Existing data is called data since you aren't the first one to gather the data.
secondary
Grouping two or more products together and pricing them as a unit is called .
bundling
The pricing strategy in use when a firm prices products based on consumer demand is called:
demand-oriented
An assumption about people made by a Theory Y manager is that people:
naturally like to work
______ ______ is finding the right information, keeping information in a readily accessible place, and making the information known to everyone in the firm.
Knowledge management
Choosing between buying more inventory for her bike shop or hiring another employee requires Gail to make a(n) .
decision
A type of problem that operations management planning helps to solve as it relates to manufacturing is:
facility layout
The set of values, attitudes, and ways of doing things transmitted from one generation to another is:
culture
The function of distribution is represented in the 4 P's of the marketing mix as utility.
Place
When marketers target future buyers with sampling, coupons, and rebates while using publicity to target all customers in a particular region, they are exhibiting ______.
management of the promotion mix
Select outputs of the production process.
services goods
Enabling employees so they can be empowered successfully means
assuring that they have the correct education giving them needed coaching training them to do the job
Companies like Ford are using self-managed teams to improve productivity by allowing teams enough to solve problems and meet objectives.
autonomy
Eduardo arranged for his employees to acquire the education and tools they need to make decisions on their own. He is now confident that his employees will be able to handle more tasks independently, without extensive managerial assistance. What can be said about Eduardo?
He enabled them and encouraged empowerment.
What is the acronym used for the system of production that uses computers to control the manufacturing process?
CAM
The idea that setting ambitious, but attainable goals can motivate workers and improve performance if the goals are accepted and accompanied by feedback and facilitated by organizational conditions is at the heart of which motivation theory?
Drucker's goal-setting theory
advertising requires the marketer to develop a single product and promotional strategy it can implement worldwide.
Global
is creating a vision for the organization and guiding, training, coaching, and motivating others to work effectively to achieve the organization's goals and objectives.
Leading
Which production system tailors products to meet the needs of large numbers of individual customers?
Mass customization
is one of the most difficult of the four Ps for a manager to control, since it is such a critical ingredient in consumer perceptions of the value of a product.
Price
The four factors in the marketing mix are:
Product, Price, Place, Promotion
is the creation of real or perceived differences in goods or services.
Product, differentiation
is the creation of finished goods and services using land, labor, capital, entrepreneurship, and knowledge.
Production
According to Herzberg's study, which of the following were listed by workers as among the top 5 factors that create motivation instead of being dissatisfiers on the job?
Sense of achievement Earned recognition for a job
Which of the following are examples of factors that contributed to increased worker productivity during the Hawthorne studies?
Social group membership and informality. Worker involvement in managerial decisions. Management respect and interaction.
Which management theory uses time-motion studies to find the one best method for workers to perform each task and then teaches them that method?
Taylor's Scientific Management
The key to successful employee empowerment is free-flowing and information throughout the organization.
communication
Marketing intermediaries such as transport companies add to products, but they are usually outweighed by the they create for consumers.
costs, value
As the slowed, marketers had to adapt by offering products that were less expensive and more tailored to consumers with modest incomes.
economy
People over 65 have become one of the growing segments of the U.S. population.
fastest
Frederick Taylor was nicknamed the ______ of scientific management:
father
A Theory X manager is likely to think that the primary motivators are and .
fear, punishment
Using machines designed to do multiple tasks in order to produce a variety of products is called .
flexible, manufactoring
The value added to inputs during the creation of a product is called .
form, utility
Developing countries are providing new markets for companies that can provide them with needed:
goods technology services
The elements of scientific management include:
method rules of work time
A ______ ______ is an outline of the fundamental purpose and basic philosophy of an organization.
mission statement
When you need more in-depth information, marketers must develop their own research and obtain data.
primary
In order to gather additional in-depth information needed for business decisions, marketers must do their own research by gathering:
primary data
Information that has already been compiled by others and published in journals, books, or online is called:
secondary data
When production capacity exceeded the immediate market demand, the business philosophy changed from the production era to the era.
selling
The marketing concept that relates to the idea that the entire organization must be focused on customer satisfaction is called the:
service orientation
The purpose of the Malcolm Baldrige National Quality Award is that it sets a(n) for overall company quality using several key areas for measurement.
standard
The process of determining the major goals of the organization and the policies and strategies for obtaining and using resources to achieve those goals is called .
strategic, plannin
The short-term statements about what is to be done, who will do it, and when are set by managers at lower levels of the organization are known as plans.
tactical
The definition of ______ ______ states: the process of developing detailed, short-term statements about what is to be done, who is to do it, and how.
tactical planning
The definition of states: the process of developing detailed, short-term statements about what is to be done, who is to do it, and how.
tactical, planning
Companies usually offer a product line instead of just one product to:
tailor their offerings more closely to consumer wants meet the competition appeal to similar consumer markets
Production adds , or utility, to materials or processes.
value
- theory, the basis for Management by Objectives developed by Peter Drucker in the 1960s, proposes that setting ambitious, but attainable goals can motivate workers and improve performance.
Goal, Setting
The consumer market consists of 80 million households, but there are fewer in the B2B market of an industry like auto manufacturing.
customers
Age, education level, income, and taste are all examples of how consumer groups:
differ greatly
While not motivators, the absence of certain factors from the job environment will cause .
dissatisfaction
In a global market, marketers must be sure to dialogue with customers to ensure they understand about the and they want.
goods, services
The B2B market not only includes manufacturers, intermediaries, and institutions, but also at the federal, state, and local levels.
governments
The distribution strategy that puts the product into as many outlets as possible is a(n) distribution strategy.
intensive
When marketers place a product in as many retail outlets as possible they are using a(n) distribution strategy.
intensive
An advantage of global advertising is saving money. However, global advertising can have serious disadvantages such as:
language and culture differences difficulties creating one message for different cultures different buying habits in many countries
The management function that involves creating a vision for the organization, communicating it to others, and motivating them to achieve goals is .
leading
An assumption about people by a Theory Y manager would be that workers work.
like
There is a wider variety of careers in than in most business disciplines.
marketing
Using sales forecasts to make sure needed parts and materials are available at the right time and place using a computer--based operations management system is the definition of .
materials, requirement, planning
Uses of sensors to control manufacturing processes include:
measuring humidity the measurement of the thickness of material
Companies use technological changes such as consumer databases, blogs, and social networking in order to develop products that:
meet consumer needs
The should address the organization's self-concept, its philosophy, long-term survival needs, customer needs, social responsibility, and the nature of the product or service.
mission, statement
A , symbol, or design that identifies the goods or services of one seller or group of sellers is called a brand.
name
The first era in marketing was a focus on producing as much as possible because of high demand. This was termed the era which was followed by the selling era, the marketing concept era and finally the customer relationship era..
production
One of the four P's of marketing encompasses all the techniques sellers use to motivate people to buy their products and it is referred to as .
promotion
Staples acts both as a in the B2B environment and as a in the B2C environment is
wholesaler, retailer
By providing needed goods and services to developing markets a company:
will experience growth
Modern managers may change the definition of from a task you do for a specific time and in a specific place to something you may do anywhere and anytime.
work
Brand is the value of the brand name and associated symbols.
equity
Managers should try to avoid problems about by ensuring that rewards are distributed on the basis of performance and that all employees clearly understand the basis for their pay and benefits.
equity
Arrangement of resources, including people, to most efficiently produce goods and services is referred to as .
facility, layout
The process of analyzing an organization's strengths, weaknesses, opportunities, and threats is a(n) analysis.
situation
The pricing strategy that calls for a new product being priced high to make optimum profit while there is little competition is called a(n) price strategy.
skimming
ISO is not part of the government, but is a federation of national bodies.
standards
These people perform many of the activities required to move products efficiently from producers to consumers or industrial buyers and are often wholesalers or retailers.
Intermediaries
When production runs are short and machines are frequently changed to make different products, which process is being used for production?
Intermittent
Many rapidly growing firms are outsourcing areas like engineering, design, and manufacturing with the use of the , thus, developing an inter-firm approach to operations management.
Internet
Sometimes a company is willing to spend millions to move their facility from one location to another in order to increase buyer traffic, drawing more potential .
customers
Databases, blogs, and social networking help companies gather to meet consumer needs through the development of products and services.
information
The function of management designs the structures and systems in which everyone works together to achieve the organization's goals and objectives.
organizing
Marketing started with companies selling whatever they produced without considering customer needs. This was called the ______ era of marketing.
production
A culture that focuses on the and views relationship building as a waste of time is a low-context culture.
task
Studies about which tasks must be performed to complete a job and the time needed to do each task are referred to as ______ studies.
time-motion
When a company finds a small but profitable market segment and designs products just for them, the company is engaged in:
niche marketing
The definition of states: specific, short-term statements detailing how to achieve the organization's goals.
objectives
A manager responsible for producing products, and delivering them on time, on budget, and to specifications is likely a(n) manager.
operations
The definition of states: the process of determining the major goals of the organization and the policies and strategies for obtaining and using resources to achieve those goals.
strategic, planning
The conversion process of inputs into a final product is what adds to a good or service.
utility
Which of the following are uses of robots in service industries today?
A robot delivering room service to guests in hotels Robot vacuum cleaners in office buildings
Why is planning a key management function?
Accomplishing the other functions depends heavily on having a good plan.
Pick out the attributes typically used to differentiate consumer groups.
Age Education Income
What process requires long production runs that turn out finished goods over time?
Continuous process
______ customers include dealers, who buy products to sell to others, and ultimate customers (or end users), who buy products for their own personal use.
External
What strategy focuses on a company deciding where to locate its operations?
Facility location
_____ is a significant question because, once the decision has been made and implemented, the firm must live with it due to the high costs involved.
Facility location
True or false: Designing machines to do multiple tasks so they can produce a variety of products is called computer-aided design.
False
True or false: Frederick Gilbreth was the "Father of Scientific Management".
False
True or false: Grouping two or more products together and pricing them as a unit is called stacking.
False
is the process used to accomplish organizational goals through planning, organizing, leading, and controlling people and other organizational resources.
Management
Which of the following functions are included in supply-chain management?
Management of information throughout the supply chain Movement of raw materials Control of parts, work in progress, and finished goods
Who performs tactical planning in an organization?
Managers or teams of managers at lower levels
- competition does not use price as a major promotional appeal, but instead stresses consumer benefits and product style.
Non, price
True or false: Facility layout depends greatly on the processes that are to be performed.
True
True or false: The Malcolm Baldrige National Quality Award is to honor companies that show quality in seven key areas and have customer satisfaction ratings higher than competitors.
True
True or false: Value means that customers perceive a product as a good quality at a fair price.
True
True or false: When a company uses advertising to reach a large audience, followed by a targeted distribution of coupons that encourage customer feedback on social media, they are managing the marketing mix.
True
Studying workers as they shovel different types of materials with different types of shovels in order to determine the most efficient tool and method to use is an example of:
a time-motion study
The type of production that puts components together is referred to as a(n) process.
assembly
A firm is at the - point when revenue is equal to all costs.
break, even
Managers can work to improve perceptions of equity by:
clarifying expected outcomes from goals that are achieved communicating as clearly as possible clarifying the results they expect from an employee
Demand-based pricing is based on what customers are willing to pay for a product due to its perceived value, not the of producing it.
costs
As an important first step in a social media campaign, marketers should make sure they know their .
customer, base
When marketers adapt their products by offering less expensive products that are tailored to consumers with modest incomes, they are paying close attention to:
economic factors
As an experienced worker, Carlos used to see his manager gather the team each morning to assign individual tasks, then closely supervise employees. Lately, his manager consults team members, leaves many decisions to them, and helps those who struggle. This example demonstrates how the roles of managers are:
evolving
Management by objectives means that managers:
include employees in setting goals so the employees are self motivated
During the growth stage of the product life cycle, sales and profits mostly
increase
The economic slow down has had more of an effect on the sector when compared to the sector.
manufactoring, service
The factors that go into a marketing program: product, price, place, and promotion, are called the mix.
marketing
A person who will oversee the process of managing the movement of goods from raw materials to the ultimate consumer and any necessary returns or recycling is a - .
supply, chain, manager
The process of managing the movement of goods from raw materials to the ultimate consumer and any necessary returns or recycling is:
supply-chain management
The definition of ______ ______ states: skills that involve the ability to perform tasks in a specific discipline or department.
technical skills
The definition of states: highest level of management, consisting of the president and other key company executives who develop strategic plans.
top, management
The study that asked workers to rank a list of job-related factors in order of what motivated them most was a new direction taken by:
Frederick Herzberg
Achieving increased productivity to benefit the worker and the firm was the goal of:
Frederick Taylor
do not move people to action when present in the workplace.
Hygiene, factors
The value of the brand name and associated symbols is referred to as .
brand, equity
Marketers must pay attention to the dynamic competitive environment because:
change is occurring more rapidly the Internet gives consumers information instantly
The individuals or households that want goods and services for personal consumption or use, and have the resources to buy them are part of the:
consumer market
A production process like that of a chemical plant where the process is long during production is called a(n) process.
continuous
The function measures performance relative to the planned objectives and standards, rewards people for work well done, and takes corrective action when needed.
control
Workers in a high context culture find it important to
develop relationships before starting tasks
Economies of scale, being closer to customers to reduce distribution costs, or being nearer to resources, are reasons why companies may spend millions of dollars to move their .
facilities
The physical arrangement of resources in the production process refers to:
facility layout
Examples of a problem solved by operations management planning as it relates to manufacturing include:
facility location inventory control
Gen X managers are very able to provide employees with because they want more of it themselves.
feedback
The control process provides that lets managers and workers adjust to deviations from plans and changes in the environment.
feedback
Compared to the 80 million or so households in the U. S. consumer market, there are:
fewer customers in the B2B market
When machines are programmed to do multiple tasks in order to produce a variety of products, a firm is said to be employing .
flexible, manufactoring
An example of utility is when a butcher produces a specific cut of beef.
form
Dividing a market by cities, counties, states, or regions is segmentation.
geographic
The stage in a product's life cycle when it may become a "me too" product, and marketers need to communicate what makes it different from others products is called the stage.
maturity
When asked in a survey their reason for changing jobs:
more participants listed lack of appreciation
Putting products into TV shows and movies where they will be seen is known as product .
placement
The costs of producing, distributing and promoting the product will all influence the product's:
price
When a firm establishes a single and promotional strategy that it can implement worldwide, it is creating a global advertising campaign.
product
When setting price, a company must consider many factors including the costs of:
production promotion distribution
The belief that companies should produce as much as they can because there is limitless market for products was the philosophy during the:
production era
Employee involvement and group membership were two of the reasons employees gave as the reason for increased during the Hawthorne studies.
productivity
All of the techniques sellers use to inform people about and motivate them to buy their products or services is called:
promotion
When a firm reduces errors before and after delivery to the customer and thus delivers what the customer wants, the firm is said to exemplify the definition of .
quality
The break-even point is the point where revenues from equal all .
sales, costs
Marketers should gather data first because it is already available and to avoid incurring unnecessary expense.
secondary
Robots have now begun to operate in the sector as well as in manufacturing.
service
Tactical planning deals with:
setting annual budgets and deciding on activities to meet strategic objectives
When a firm prices a new product very high to make optimum profit while there is little competition, it is said to be using:
skimming price strategy
When there is low competition, firms can use a strategy to recover research and development costs and make as much profit as possible.
skimming, price
Which of these are basic elements of Taylor's Scientific Method?
time method rules of work
Strategic planning is done by level management.
top
Everything that consumers evaluate when deciding whether to buy something is referred to as the .
total, product, offer
When consumers are deciding to make a purchase, everything they consider when deciding to buy is called the .
total, product, offer
A ______ gives the organization a sense of purpose and a set of values that unite workers in a common destiny.
vision
A company's is a broad explanation of why the organization exists and where it is trying to go.
vision
Mass marketing means that products and promotions are developed in order to please:
large groups of people
Management by objectives is most effective in stable situations that allow managers to make - plans with few changes.
long, range
A brand manager manages all elements of a product line or the brand's .
marketing, mix
A key to company growth is providing goods and services to developing .
markets
The part of the management function of organizing that includes hiring, motivating, and retaining the best people is .
staffing
Moving workers from one task to the next to make work more interesting and motivating is called:
job rotation
To minimize costs many firms employ a production process in which a minimum of inventory is kept on the premises and parts, supplies, and other needs are delivered - - to go to the assembly line.
just, in, time
SWOT Analysis is a tool used to analyze an organization's strengths, weaknesses, opportunities, and threats.
planning
Marketers must pay attention to the dynamic competitive environment mainly because of competition from:
the internet
customers include dealers, who buy products to sell to others, and ultimate customers (or end users), who buy products for their own personal use.
External
True or false: Sales promotions stimulate consumer purchasing and dealer interest by means of long-term activities.
False
True or false: The business philosophy that emphasized selling and advertising in an effort to persuade consumers to buy existing products occurred during the production era.
False
Which of the following is an example of time-motion study?
Measuring the time and amount produced by different methods and tools when shoveling coal
______ is a key management function because accomplishing the other functions depends heavily on it. Multiple choice question.
Planning
is a management function that includes anticipating trends and determining the best strategies and tactics to achieve organizational goals and objectives.
Planning
Select the technological innovations that companies can use to develop products and services that match consumers' wants and needs more effectively.
Social networking Blogs Data bases
Which of the following tasks are associated with the organizing function of management?
Staffing the organization Preparing a structure showing lines of authority and responsibility Allocating resources, assigning tasks, and establishing procedures for accomplishing goals
True or false: Price and cost are not always related.
True
Which of the following are characteristics of advertising?
Uses various media Non-personal communication
Which of the following are part of a situation analysis (SWOT)?
Weaknesses Strengths Opportunities
According to a survey of recent college graduates, opportunities for are important in attracting and retaining employees.
advancement
Paid, non-personal communication through various media by organizations and individuals who are in some way identified in the message is known as .
advertising
To use self-managed teams to improve productivity, management must reinvent work by:
allowing autonomy developing workers' skills respecting workers
Vroom's expectancy theory states that the:
amount of effort an employee exerts on a specific task depends on expectations of the outcome
Putting together components is the process.
assembly
McGregor's theory states that managers motivate workers based on their about workers' attitudes toward work.
assumptions
A is a name, symbol, or design that identifies the goods or services of one seller or group of sellers.
brand
The value of the brand name and associated symbols refers to:
brand equity
A person responsible for one brand or product line is called a .
brand, manager
Grouping two or more products together and pricing them as a unit is called:
bundling
Consumer behavior is the study of people's decisions and the factors that influence those decisions.
buying
Which of the following are considered examples of geographic segmentation?
by city by region by states
Taylor's Scientific Method became the dominant strategy for improving productivity in the early 1900s. Other researchers who worked with him, included:
Henry L. Gantt Frank and Lillian Gilbreth
Kirby was an experienced manager who gathered his team each morning and assigned tasks. Lucy supervised a second team; she did not tell them what to do but what needs to be done overall. Lucy's team constantly showed higher productivity. What does this example demonstrate?
How managers are changing to progressive team leadership
tend to add value that is greater than the cost to incorporate them into the supply chain.
Intermediaries
Feeling personal satisfaction because you perform well is which type of reward?
Intrinsic reward
Some of the advantages of online advertising are:
It allows companies to learn more about their customers It pushes customers to a website to learn more about products