Business Chapters 19 and 20 Test

Production planning includes all of the following except

...

The major transportation methods include

Air, rail, truck, water, and pipeline

Marketing department employees do which of the following?

All of the above

All of the following should be considered when deciding where to locate a manufacturing company except

Building planning

Inexpensive items that consumers purchase regularly without a great deal of thought are called

Convenience goods

Buildings, bridges, and computer programs are all examples of

Custom manufacturing

The four elements of the marketing mix include all of the following except

Customer. The four elements are product, price, distribution and promotion.

Providing money for various marketing activities, such as by obtaining credit when buying and extending credit when selling, is called

Financing

To encourage American companies to improve quality, congress in 1987 created the

ISO National Award

The SERVQUAL survey measures all of the following except

Intangibles

The product life cycle stage in which there is only one brand of a product available for consumers to purchase is the

Introduction Stage

An assembly process that produces a large number of identical products is called

Mass production

Companies use this process do the same thing over and over to produce a product

Mass production

The four stages of sales and profit performance through which a product progresses are called

Product Life Cycle

What is a producer that concentrates on making more kinds of products in greater quantities?

Production-oriented

Research done without a specific product in mind is called

Pure research

Manufacturing process where the same thing is done over and over to produce a product. The products are often subunits to larger mass produced items.

Repetitive Production

A business that focuses on widespread distribution and promotion is

Sales-oriented

Which of the following describes a service business accurately

Services are tangible

Products that customers insist on having and are willing to search for until they can find them are

Specialty goods

Groups of customers with very similar needs to whom the company plans to sell its product are called

Target Markets

Human resource planning determines all of the following except

The salaries of workers

Businesses that buy products from businesses and sell them to other businesses are called

Wholesalers