Business Communication: Chapter 4
Techniques to emphasize important ideas include which of the following? a. Repetition b. Passive voice c. Inductive order d. All of the above
A
"The training session was worthwhile; it was worthwhile because employees learned to do the task correctly." is an example of which of the following techniques used for emphasis? a. Position b. Repetition c. Words that label d. Passive voice
B
25. Which of the following is the most effective report heading? a. Quarterly Sales b. 4th Quarter Sales c. 4th Quarter Sales Exceed Predictions d. Sales
C
Which of the following is NOT a technique for linking sentences? a. Repeat a word used in a preceding sentence. b. Use a pronoun representing a noun from the preceding sentence. c. Use the passive voice. d. Use connecting words.
C
Writer's pride of ownership is a desirable characteristic that results when the business writer takes sole responsibility for checking the accuracy of material he/she has written.
False
Writing a message with a reading index appropriate to the audience guarantees that the message will be understood.
False
To emphasize a word or an idea, position it first or last in a sentence, clause, paragraph, or document.
True
In a document that follows the deductive pattern, the topic sentence a. precedes the details. b. comes after the details. c. contains the details. d. leaves out any details.
A
In business documents, a general rule for readability is that paragraphs normally should be a. 6 lines or less in length. b. 7 to 12 lines in length. c. no longer than 20 lines. d. any desired length, as the number of lines is not important.
A
Which of the following is NOT an effective attitude when revising and proofreading documents? a. The perspective of the audience is not as important as the writer's viewpoint. b. Proofreading and revising documents is essential to good writing. c. Other people can often make suggestions for improving one's writing. d. Spell check cannot catch all errors.
A
Which of the following is true of document headings? a. Readers are more motivated to pay attention to a document with headings than one without headings. b. Headings should not reveal the conclusions reached in the discussion. c. Major and minor headings should be formatted to receive equal attention. d. All of the above are true.
A
"When you complete the assignment" is an example of a. an independent clause. b. a dependent clause. c. passive voice. d. deductive statement.
B
Final proofreading of an important business document should typically be done a. from the computer screen. b. from a draft paper copy. c. from a final copy on company letterhead. d. from an archive file copy.
B
Proofreading by reading a document aloud while another person verifies the copy is a. recommended for every business document. b. recommended for extremely important documents. c. recommended only when time permits. d. not recommended because it takes up two people's time.
B
Providing for coherence means a. using writing techniques that provide conciseness. b. using various techniques to link ideas together. c. varying the length of sentences and paragraphs. d. selecting words that indicate the communicator's wide vocabulary.
B
Roberto's 10-page report on emerging international markets contains important information that needs emphasis for the readers. Which of the following techniques would LEAST improve the readability of the report? a. Enumerated or bulleted lists b. Major and minor headings that are equally emphasized. c. Tables and graphs d. Short talking headings
B
Which is the BEST technique for emphasizing to stockholders the reasons for revenue increases? a. Place each reason in a separate paragraph. b. Place each reason in a short, separate line preceded by a bullet. c. Place all reasons in the first paragraph. d. Place all reasons in the final paragraph.
B
Which of the following is FALSE concerning readability level? a. A readability level of 10 means that a person would need to be able to read at the tenth-grade level to understand the material. b. The two factors that affect the readability level are the number of words in the passage and the complexity of the sentences. c. Many word processing programs calculate readability measures automatically. d. The writer should use feedback on readability level to revise appropriately.
B
Which of the following is an adequate reason for choosing passive voice? a. To emphasize the "you" focus b. To avoid assessing blame c. To make the sentence more emphatic d. To make the sentence more descriptive
B
Which of the following sentences illustrates passive voice? a. She served the customer the food. b. The food was served to the customer. c. The customer asked to change the order. d. You took the customer's order.
B
Which of the following statements is FALSE concerning sentence and paragraph length in business writing? a. A two-word sentence is acceptable, as is a 60-word sentence, as long as the message is clear. b. While compound sentences should be used along with simple sentences, complex sentences should be avoided in business writing. c. The first and last paragraphs are typically shorter than other paragraphs. d. Paragraphs in business letters, memos, and e-mail messages are typically shorter than paragraphs in business reports.
B
Writer's pride of ownership refers to a. the writer's desire to assure the total accuracy of each document created. b. the reluctance many writers have in sharing their writing with others and accepting constructive criticism about it. c. the writer's reluctance to share privileged information with the reader. d. the fact that documents belong solely to the author, not the organization.
B
Enumerated or bulleted lists a. should be placed only in an appendix section of a business document. b. detract from the flow of the written message. c. can be used to add visual impact to items in a series. d. result in too much wasted white space in a business document.
C
From a managerial point of view, which is the BEST advice? a. Leave proofreading to the administrative help. b. Spot check documents for accuracy before signing them. c. Read all documents carefully before signing them. d. Key your own documents, even if you have administrative help.
C
Generally, when writing a first draft, you should a. write slowly and deliberately, trying not to make mistakes. b. write intermittently as you think of new ideas. c. write rapidly with the intent to fix mistakes during the editing process. d. write over a period of days to maximize creativity.
C
Hong's memo that describes new steps for merchandise returns should include which of the following techniques for emphasis? a. Bulleted list b. Talking heads c. Numbered list d. Boxed text
C
In which situation would a communicator use an inductive outline? a. To explain how to get optimum performance from a smart phone b. To outline procedures for logging into a network c. To tell employees that a two-week furlough is necessary for all employees. d. To respond positively to a request to replace a defective treadmill
C
When writing a business message, you generally should generally a. write at the exact grade level of the receiver. b. manually calculate the readability level of every message. c. write well within the reading level of the audience. d. write what you need to say and not consider readability.
C
Which of the following is NOT appropriate advice for effective revising and proofreading? a. Attempt to see things from your reader's perspective rather than from your own. b. Revise your documents until you cannot see any additional ways to improve them. c. Remember that allowing others to proof your work is not helpful because you are the best judge of the accuracy of your writing. d. All of the above are appropriate advice.
C
Which of the following is an example of effective use of an enumerated list? a. Three supervisors will travel to Orlando. They are: 1. Bob, 2. Larry, and 3. John. b. Our company should provide access to the security system to all managers because: 1. Most managers have keys and will be entering the building during times when no one from the security office is available to disarm the system. 2. Managers should be able to allow other employees into the building. 3. Managers would see the trust our company has in them and that would help boost employee morale. c. When you are ready to log into the network, you should: 1. Double-click the network icon located in your desktop. 2. Type in your user ID and password in the boxes indicated. 3. Click OK. 4. Select the network drive you wish to access (e.g. X: Personnel). 5. Click OK. d. None of the above is an effective example.
C
Which of the following is true of text chunking in documents? a. Enumerated lists decrease visual attention given to paragraphed material. b. Numerals are generally preferred over bullets. c. Chunking makes the page look more organized and increases retention by 50 percent. d. Placing a number, letter, or bullet before elements in a series reduces readers' attention to material.
C
Which of the following sentences reflects the use of active voice? a. The new product line was developed by the Research and Development department. b. The secretary was promoted by her supervisor to an assistant position. c. The land developer signed the contract yesterday. d. It was determined that sales have fallen significantly.
C
Visual enhancements in a business document a. are unnecessary when the writing is effective. b. distract from important information in long, complex documents. c. can be overused and create clutter. d. can be applied easily using word processing features.
D
Which of the following is FALSE concerning writing analysis tools in word processing programs? a. Sentence fragments, passive voice, jargon, and clichés are some types of errors that can be detected. b. After reviewing a document, the program can generate the total word count, average sentence length, and readability measures. c. They flag potential errors and require the writer to accept or reject the change. d. Such programs eliminate the need for the reader to check a passage for grammatical correctness.
D
Which of the following is NOT a technique for achieving coherence? a. Repeat a word used in a preceding sentence. b. Use a pronoun to represent a noun from the preceding sentence. c. Use connecting words. d. Use active voice.
D
Which of the following is NOT an effective way to revise and proofread your message? a. Proofread the messages as many times as necessary until you cannot see any additional ways to improve it. b. Allow someone else to read your message to judge its content, style, and accuracy. c. Look for receiver-centeredness in your message as part of the revising process. d. All of the above are appropriate advice.
D
Which of the following is the MOST effective heading in a memo report to employees? a. Employee Benefits b. Benefits Will Undergo Radical Alterations in Forthcoming Fiscal Year c. Benefit Cuts d. How Do Benefit Changes Affect You?
D
Which of the following sentences illustrates passive voice? a. The clerk made five errors. b. Susan had been in sales for five years. c. She asked for an adjustment. d. The report was completed by the entire team.
D
Your team has completed its analytical report for presentation to the board of directors. Which of the following should be checked in the final proofreading of the report? a. Content, organization, and style b. Mechanics c. Format and layout d. All of the above
D
Active voice is used in the following sentence: "The report on current fundraising efforts was made available to the committee."
False
All sentences in a business message should be of approximately the same length.
False
An effective writer should try to write at the exact grade level of the receiver
False
Bulleted lists are inappropriate in business writing because they are too casual.
False
Grammar and style checkers in word processing programs replace the need for a human editor
False
Passive voice is used in the following sentence: "The stockholders read the annual report."
False
Slow, deliberative writing is recommended when drafting a business message.
False
Talking headings recap the information presented in the preceding paragraph.
False
Bullets are usually preferred over numerals in a document list unless sequence is important
True
Business writers normally use active voice more frequently than passive voice because active voice conveys ideas more vividly.
True
Chunking breaks text down into blocks of information, introduces reader-friendly white space, and increases retention by as much as 50 percent.
True
For emphasis, one should place an idea in an independent clause; for de-emphasis, place an idea in a dependent clause.
True
In the sentence "Even though your work was late, we completed the project on time," the negative information is in a de-emphasized position.
True
Placing a border around a paragraph sets the text apart while adding shading inside a box gives it greater impact.
True
The first step in proofreading a document that you have word processed is to use the spell check.
True
The imagery in a passive voice sentence is less distinct than it would be if the sentence was in active voice.
True
The readability level of a passage is affected by the length of the sentences and difficulty of the words.
True
When proofreading, reading a document from right to left is recommended because it helps the writer focus on individual words and spacing elements within the text.
True
