Business English - Marketing (gaps)

To maintain brand .........., we advertise in men's lifestyle magazines.

awareness

We've built up a really strong customer .......... over the past five years.

base

Our travel service offers customers many .......... including free insurance.

benefits

We need to tell customers about the special .......... that out service provides.

benefits

When prices are rising quickly: a price ..........

boom

Our basic range of tennis rackets is prices at the .......... end of the market.

bottom

Our .......... name is recognized throughout Europe.

brand

In a survey, 72% of shoppers identified our product before those of our competitors.

brand recognition

The purple colour we use on all our labels is a key part of our .......... .

branding

We have about 150 telesales people in our .......... centre in Dublin.

call

The 'Body Shop' is a .......... store with branches throughout the UK.

chain

An advertising company needs a strong .......... base.

client

Our .......... includes several multinational companies.

clientele

We use .......... calls to find new customers but most people don't like being approached by companies that they don't know.

cold

We can't relax because we face stiff .......... .

competition

We advertise on TV, but that's not enough. We need a whole new marketing .......... .

concept

Fast-moving .......... goods, such as fresh food, have to be sold quickly.

consumer

The dishwashers, washing machines and dryers we produce have three-year guarantees.

consumer durables

People who buy products for their own use are .......... .

consumers

We bought out our only competitor so we could .......... the market in coffee.

corner

It's only a small shop, but we serve nearly 200 .......... a day.

customers

Last year, the list price for our most expensive model was $250. But after last week's price .......... it is now just $200.

cut

Mailshots, telemarketing and door-to-door selling are all part of .......... Marketing.

direct

A washing machine listed at $380 is on sale at $320. That's a .......... of over 15%.

discount

The bigger supermarkets don't like deep .......... because they offer very low prices.

discounters

The world's soft drinks market is .......... by Pepsi and Coca-Cola.

dominated

Our company is market-.......... and so we regularly talk to focus groups.

driven

We were .......... out of business by the large supermarket chains.

driven

We opened in Chicago in 1952. We sell coffee, sodas and pastries. And, of course, medicines!

drugstore

The government doesn't fix prices in a market .......... .

economy

We publish school textbooks, so our .......... users are the students.

end

The new model has lots of new .......... including air-conditioning.

features

We redesigned all our products to include the special .......... that people want.

features

intense (eg. competition)

fierce

Their product is too expensive, so market .......... will soon make them drop the price.

forces

I won the Pizza Express restaurant in our town. I get a lot of help from the parent company.

franchise

Until 1998, the government fixed all the prices, but now we have a .......... market.

free

Customers buy supermarket own-label versions rather than branded products because they offer better value for money.

generic products

In the late 1990s, market .......... in the field of computers was incredible.

growth

It is a huge shop and it sells everything - food, clothes, furniture, plants, everything.

hypermarket

We have a clear brand .......... .

identity

We want our brand .......... to be young, fast and exciting.

image

Competition is .......... in the fast food business.

intense

Our company is the market .......... in financial software in the UK.

leader

Competitors are angry that the company is using loss .......... to attract customers.

leaders

to abandon a market

leave

If your business is not market-.........., you may find that your product doesn't sell.

led

Our entry .......... racket for beginners is just $20.

level

We will be launching a new product .......... early next year.

line

Some products we being sold at a .......... but this is their standards business practice.

loss

not tough: ...-key

low

We sent out 200,00 letters to car owners last week promoting our new insurance service.

mailshot

Most big town in England have a shopping centre but the idea from the US.

mall

She is the purchasing .......... for the country's leading chain of shop shops.

manager

Lots of people start with one of our cheaper rackets and then move up .......... .

market

I've been a .......... for the years and I know how to promote any product.

marketer

Our sales are much higher this year because we spent a lot on .......... .

marketing

Not cheap and not expensive

mid-priced

goods between basic and sophisticated

mid-range

We make men's clothes and our product .......... includes shirts, trousers and jackets.

mix

You can't maximize sales unless you get the marketing .......... right.

mix

I've always bought Ford cars and I love their new .......... .

model

to be the only seller

monopolize

We did a survey to find out about consumer .......... .

needs

small, specialized market

niche

Our company is market-......... . Everything we do is about giving buyers what they want.

oriented

The .......... doesn't only protect the goods - it advertises them too.

packaging

We are well known in America, but now we want to .......... the European market.

penetrate

to enter a market

penetrate

People in different parts of the country buy different things, so '..........' is one of the four Ps of marketing.

place

The market .......... is made up of buyers and sellers.

place

Our next target is to become a key .......... in the US market.

player

Our product .......... includes tables, chairs and cupboards.

portfolio

Our product .......... is between the famous fashion labels of Italy and the own-brand products of UK high street shops.

positioning

Producers are forced to sell what buyers want by market .......... .

pressures

Last year, the list .......... for our most expensive model was $250.

price

The market .......... is how much buyers are willing to pay.

price

We've made sure all our .......... are very competitive because our customers want value for money.

prices

The company has a policy of permanently low .......... .

pricing

The latest edition contains pictures, descriptions and prices of everything that we sell.

product catalogue

We aim to sell 500,00 units in the first year. Then sales will drop quickly to about 15,00 a year. We'll have to launch a new model in four years' time.

product lifecycle

If you want a big Hollywood star to wear a shirt with your company's logo on in a film, it will cost you over one million dollars.

product placement

We redesigned all our .......... to include the special features that people want.

products

Jim Scott is in charge of .......... our new range mobile phones.

promoting

Our .......... included a competition in all the major gardening magazines where the prize was a set of our furniture.

promotion

Next year's product .......... will also include hats and shoes.

range

The government brought in several market .......... to strengthen the economy.

reforms

They guarantee that all branded products will be at least 10% less than the recommended .......... price.

retail

We have a small shop selling newspapers, magazines, sweets and cigarettes.

retailer

a competitor

rival

Our most important market .......... is men aged from 18 to 30.

segment

We investigated market .......... and found that there are two main types of user for our product - small to medium companies and private individuals.

segmentation

Today our market .......... is about 60% and it is still growing.

share

We phone people between 6 and 8 in the evening trying to sell them home security products.

telemarketing

buy a better model than the one you have

trade-up

They just don't like the fact that we are .......... them.

undercutting

Most of our .......... are small businesses.

users

He started out as a street .......... selling hot dogs from a van.

vendor

We wanted to buy the house but the .......... was asking for $300,000.

vendor

We buy large quantities of wine directly from the producers and sell to shops and restaurants.

wholesaler