BUSML 3250 Ch. 4 quiz

A set of values, beliefs, goals, norms, and rituals shared by members of an organization is called a. organizational factors. b. company ethos. c. codes of conduct. d. ethical environment. e. corporate culture.

e. corporate culture.

A potato chip company advertises that its newly launched product can lower cholesterol, although the company cannot provide evidence to substantiate this claim. This situation involves an ethical issue related to which element of the marketing mix? a. Pricing b. Promotion c. Distribution d. Product e. Production

b. Promotion

All companies have a responsibility to ____ so they can provide a return on investment to their owners and investors, create jobs for the community, and contribute goods and services to the economy. a. provide the largest selection possible b. obey their customers c. be profitable d. pay employees more than minimum wage e. offer the lowest price

c. be profitable

Product testing for reliability and quality helps to ensure a consumer's right to a. choose. b. be informed. c. be heard. d. safety. e. performance.

d. safety.

Actions that promote human health and welfare address the ____ dimension of the pyramid of social responsibility. a. economic b. social c. ethical d. legal e. philanthropic

e. philanthropic