Buss Final-Ch8
c
Apple has a large share of the growing tablet market. Apple is an example: a. cash cow b. prospector c. star d. question mark e. dog
c
Dell was once a dominant brant in the PC market, commanding high prices. Now Dell is sold in Wal-Mart. This strategy is called: a. prospector b. defender c. reactor d. rescuer e. analyzer
c
Mercedes-Benz sells high quality automobiles at high prices. It uses a(n) ___strategy. a. prospecting b. emergent c. differentiation d. cost leadership e. guerrilla
e
Phhilip Morris markets Marlboro cigarettes, the number-one selling cigarette brand in the world. Outside the US, Marlboro generates huge profits that Philip Morris uses to support other less successful SBU. According to the BCG matrix, Marlboro is an example of a. question mark b. problem child c. star d. barking dog e. cash cow
Porter's generic strategies business level strategy
-Differentiation strategy -Overall cost leadership -Focus strategy
a
3M is a highly innovative firm that is constantly seeking new markets and is oriented toward growth and taking risks. It uses a(n)___ strategy: a. prospector b. defender c. reactor d. rescuer e. analyzer
Overall cost leadership strategy
A strategy in which an organization attempts to gain a competitive advantage by reducing its costs below the costs of competing firms
Focus strategy
A strategy in which an organization concentrates on a specific regional market, product line, or group of buyers
Differentiation
A strategy in which an organization seeks to distinguish itself from competitors through the quality of its products or services
b
Bic pens work great and sell for about ten cents a pen. Bic uses a(n)___ strategy: a. guerrilla b. overall cost leadership c. focus d. emergent e. defender
c
Clorox Corporation owns Kingsford charcoal, Matchlight charcoal lighter, Prime Choice steak sauce and a restaurant chain. This is an example of___diversification: a. related b. integrated c. unrelated d. consumer e. product
d
Effective strategies: a. develop long range plans for resource allocation b. provide an in-depth analysis of the organization's internal strengths and weaknesses c. provide managers with a list of environmental contingency factors d. align the organization and environment to achieve strategic goals e. focus on the mission statement
d
Fort Howard Paper Company has a cost-saving manufacturing process that its competitors cannot imitate. Fort Howard Paper enjoys: a. an organizational opportunity b. an organizational threat c. product integration d. a sustained competitive advantage e. product emulation
c
Target is a discount retailer with cleaner stores, more customer service, and more current fashions. Target uses a(n) ___ strategy: a. guerrilla b. overall cost leadership c. focus d. emergent e. defender
b
The aircraft engine division of General Electric, which competes with Pratt&Whitney, has its own mission and a strategy that often differs considerably from other parts of the corporation. What is a division such as this called? a. an independent business b. a strategic business unit c. an entrepreneurship d. a functional department e. a competitive unit
a
The firs step in the decision making process is" a. recognizing and defining the situation b. brainstorming c. the generation of alternatives d. the expression of a willingness to be innovative e. implementation
a
Using the Boston Consulting Group matrix, SBUs are classified on the basis of: a. market share and market growth rate b. market share and cash generation potential c. market growth rate and financial strength d. financial strength and product life cycle e. cash generation potential and product life cycle
e
When implementing a differentiation strategy it is important to have: a. marketing emphasize high value distinction b. control of funds without discouraging creativity c. manufacturing adjust inventory d. a culture focused on customer needs e. all of these
c
Which of the following area does a well-conceived strategy address? a. the organizational chart b. scope c. suppliers and distributors d. pricing strategy e. tactical goals
b
Which of the following is NOT an example of a basis a relatedness for implementing related diversification? a. similar technology b. similar human resources c. common brand name and reputation d. common customers e. common distribution and marketing skills
b
Which of these is concerned with the changes in the sales volume of a product during its existence? a. portfolio approach b. product life cycle approach c. environmental SWOT analysis d. Miles and Snow model e. Maslow's hierarchy
e
___ are corporate level strategies for becoming a diversified firm. a. internal developments of new products b. backward vertical integrations c. mergers d. acquisitions e. all of these
d
___ is the component of strategy that indicates what the organization does exceptionally well. a. resource deployment b. synergy c. scope d. distinctive competence e. none of these
a
the starting point in formulating strategies is usually: a. a SWOT analysis b. goal implementation c. operational plans d. a mission statement e. a control function
b
when one disposable shaver maker introduced a three-blade shaver, the other introduced three blades within months. They repeated the process with four blades. This is an example of: a. product aping b. tactical imitation c. product emulation d. product integration e. strategic imitation
e
which of the following is NOT an international business strategy? a. home replication b. transnational c. multi-domestic d. global e. intercontinental
