Capsim

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What does the Sales Budget determine?

Accessibility

In Marketing, you are responsible for: In Production, you are responsible for:

selling your products to the market.

Which of the following types of products does your company sell? Genetic Testing Devices Cell Phones Elevators Sensors

sensors

What does the Promotional Budget determine?

Awareness

Emergency loans are a good option to help finance your company. True or False?

False

High Tech customers want cutting edge products that are updated every year. True or False?

False

Throughout the simulation new companies will eventually enter the market. True or False?

False

You should not purchase capacity for products with a second shift of 90%. True or False?

False

As the rounds progress, the customer segments will drift away from each other. True or False?

True

Products that have revisions that take more than 1 year can not be revised until the following year. True or False?

True

Traditional, Low End, High End, Performance, and Size are the customer segments. True or False?

True

You can produce twice your capacity by running a full second shift. True or False?

True

After your company purchases capacity, how much time does it take to be able to use the added capacity?

1 year

Up to how many simulated years can you run your company? 12 1 8 5

8

Which of the following decisions can help you raise money for your company?

Issue Long-Term Debt

When a product's positioning (Performance/Size) is updated, what happens to the product's age?

It cuts in half

Name two expectations customers have that are part of the Customer Buying Criteria. Price and Customer Awareness Positioning and Price Age and Customer Accessibility Reliability and Quality

Positioning and Price

In Research & Development, or R&D, you are responsible for:

creating products that meet your customers' demands.

In Finance, you are responsible for:

ensuring the company has enough cash to run the business throughout the year.

In Production, you are responsible for:

making the products, and managing the capacity and automation for your plant's production lines.


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