Career Development
During communication, people often make ________ that can create _________ to effective communication.
mistakes; barriers
Cookie's Palace, a new boutique for children, wanted to attract more customers. The manager planned a puppet show, a new window display, and bought balloons to give to children. This is an example of
sales promotion
Contests, samples and coupons are all examples of
sales promotionsales promotion
Chris saw two different car advertisements—one for a Chevrolet and one for a Saturn. Each was trying to persuade him to purchase its particular brand of car. This is an example of corporate promotion
secondary product promotion
Active listening involves paying attention, displaying proof of listening, and providing
feedback
Communicating positively with individuals who are different from you can provide you with
new perspectives and ideas about life.
Which of the following is an example of product promotion
Coupon for the purchase of Ritz crackers
An advertisement for nutritional supplements features a man with a bodybuilder's physique. What criticism of promotion might this illustrate?
It can be deceptive
A magazine advertisement for cleaning supplies pictures a woman scrubbing the kitchen floor. What criticism of promotion might this illustrate?
It can create or reinforce stereotypes
A television advertisement shows a person who has bad breath from not using a specific brand of toothpaste. What criticism of promotion does this illustrate?
It can play upon people's fears
In what way does promotion have limited abilities?
It cannot substitute for salespeople
Which of the following is a specific criticism of product promotion
It does not add value to the product
How does promotion benefit customers?
It educates them
Which of the following statements is true:
It is both the sender and the receiver's responsibility to ensure effective communication.
Which of the following is a specific criticism of institutional promotion
It may take money away from product promotion
If a manufacturer has chosen to advertise on national radio and in magazines, which of the following factors has influenced the promotional mix
Geographical location of the market
Which of the following is an advantage of personal selling over advertising in the promotional mix:
Immediate feedback
A local grocery store announces its extended hours and plans to expand its in-store pharmacy. This is an example of what type of institutional promotion?
Patronage
On a per contact basis, which of the following elements of the promotional mix is most expensive:
Personal selling
What form of promotion is generally emphasized for complex, technical products sold to industrial users?
Personal selling
Which element of the promotional mix is being used by a business that builds a display to show a new line of products?
Sales Promotion
Which of the following is a true statement about inexpensive, self-service products
Sales promotion could promote these products successfully
Being correct in communication means
using correct grammar, spelling, punctuation, and syntax.
Which of the following is an example of a sender-created barrier to effective communication:
Using a communication method inappropriately
When planning the promotional mix, a business should consider which of the following target market factors:
The type and number of customers and their location
Which of the following statements best defines the term promotional mix:
The way in which businesses combine promotional methods
Communication skills are crucial for your success as an employee because
nearly every job requires communicating with other people.
Any paid form of nonpersonal presentation of ideas, images, goods, or services is known as
advertising
VISA promotes its services on other companies' web sites.These promotions are examples of
advertising
Written communication tends to be more formal than other methods of communication because it
allows individuals to organize their thoughts meaningfully.
Positive communication allows people from different backgrounds to
build respect for one another
Competing businesses within the same industry usually react to each other's promotional mixes by
playing follow the leader
When the promotional mix for a product is affected by the path the product takes from the producer to the ultimate consumer, the mix is being influenced by the product's
distribution channel
Being complete in communication means
including everything that is necessary to understand the message.
Evans Electronics developed a new digital music player that made them innovators in the music industry. Considering the life cycle stage of the product, the company should design a promotional mix that will
inform customers about the new product
The Vision Company promotes its products to intermediaries who then promote the products to customers. The Vision Company is using a(n) __________ promotional strategy.
push
Which of the following is an example of publicity:
An author appears on a talk show to discuss his/her new book
In which stage of a product's life cycle would the least money be invested in product promotion?
Decline
Which of the following is an example of institutional promotion
A company's donation of blankets to the homeless
Poor posture is an example of a(n) __________ barrier to effective communication.
nonverbal
Sarah saw two different beverage advertisements—one for the orange juice industry and one for then grape juice industry. Each was trying to persuade her to purchase its type of beverage. This is an example of
primary product promotion
Without effective communication skills, you are unlikely to receive a
promotion.
Cool Cola recently developed a new flavor of soda. The company has generated customer interest in the new product via television commercials and coupons. As a result, wholesalers and retailers are buying the new soda from Cool Cola to meet customer demand. This is an example of a(n) __________ promotional strategy.
pull
Paying attention to a speaker involves making eye contact, putting aside distracting thoughts, and
taking note of the speaker's body language.
How does promotion help the economy grow?
It creates jobs.
Which of the following is an example of personal selling
A financial planner discusses retirement plans with a group of employees
Which of the following is a false statement about the promotional mix:
Advertising is the best promotional mix element
Why are behaviors such as spelling words incorrectly or using filler words barriers to effective communication?
Because these behaviors distract from the actual message
Which of the following is an example of courtesy in communication:
Being respectful of the receiver's culture
Which of the following statements is true:
Communication is a two-way process.
Michael is applying for a new part-time job. What should he do to increase his chances of receiving an interview?
Emphasize his communication skills on his résumé.
Which of the following statements is the most concise:
I'm going to the grocery store to buy ingredients for an apple pie.
Which of the following is a use of product promotion
Informing customers about product features
Which of the following is a use of institutional promotion
Informing the public about the company's future
Which of the following characteristics is shared by advertising and publicity:
Is impersonal
Personal selling would be a cost-effective form of promotion for which of the following products:
Laptop computer Laptop computer
Should businesses rely solely on their previous promotional mixes?
No, there may be other, more successful mixes to try.
A company reacts to media reports that its product has been tampered with and is unsafe. This is an example of what type of institutional promotion?
Public-relations
A company sponsors an advertisement on local television, highlighting the importance of parents reading to their children. This is an example of what type of institutional promotion?
Public-service
Which of the following barriers to effective communication can arise before an interaction even begins:
Stereotypes and generalizations
Which of the following nonverbal cues indicates anger or frustration:
Tense jaw
Which of the following is not a criticism of promotional activities
They can be overly honest
Which of the following is a benefit of promotional activities
They help support the mass media
Which of the following is an overall goal of the promotional mix:
To persuade consumers to buy
Tyler is visiting an electronics store, where a salesperson is trying to convince him to buy an Apple computer. This is an example of
secondary product promotion
