CH 1 T/F

10) Social e-commerce is the largest type of e-commerce.

F

12) The emergence of mobile, social, and local e-commerce occurred during the Consolidation period of e-commerce.

F

15) The future of e-commerce is likely to include a decrease in government regulation both in the United States and worldwide.

F

2) The Web is a worldwide network of computer networks.

F

3) The term e-business refers to the digital enabling of transactions and processes involving an exchange of value across organizational boundaries.

F

6) Price discovery refers to the ability of merchants to segment the market into groups willing to pay different prices.

F

1) Retail e-commerce in the United States is expected to continue growing at double-digit growth rates in 2014-2015.

T

11) The Internet has shown extraordinary growth patterns compared to other electronic technologies of the past.

T

13) The Reinvention period of e-commerce is as much a sociological phenomenon as it is a technological or business phenomenon.

T

14) The online marketplace is characterized by persistent price dispersion.

T

4) Ubiquity enhances customer convenience.

T

5) The fact that e-commerce is conducted on the basis of universal standards reduces search costs for consumers.

T

7) Cost transparency refers to the ability of consumers to discover the actual costs merchants pay for products.

T

8) Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior.

T

9) The Internet provides a unique many-to-many model of mass communication.

T