Ch. 10, 11, 12 E-Business
A semistructured decision is one in which only part of the problem has a clear-cut answer provided by an accepted procedure. True False
True
A structured decision is repetitive and routine. True False
True
According to experts, at least 80 percent of an organization's business content is semistructured or unstructured. True False
True
Advertising networks track a user's behavior at thousands of websites. True False
True
All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts. True False
True
An unstructured decision is novel and important and requires the decision maker to provide judgment, evaluation, and insight. True False
True
BPM uses ideas similar to the balanced scorecard framework with a stronger emphasis on strategy. True False
True
Babies have a huge computational advantage over even the biggest machine language research systems. True False
True
Business intelligence and analytics can deliver nearly real-time information to decision makers. True False
True
E-commerce refers to the use of the Internet and the web to transact business. True False
True
Expert systems capture the knowledge of skilled employees in the form of a set of rules in a software system that can be used by others in the organization. True False
True
GIS software ties location data about the distribution of people or other resources to points, lines, and areas on a map. True False
True
In general, for digital goods, the marginal cost of producing another unit is about zero. True False
True
In the affiliate revenue model, firms derive revenue by referring consumers to other firms selling online. True False
True
Podcasting allows subscribers to listen to live, streaming radio and other audio content. True False
True
Some decision scenarios made by middle managers may have unstructured components. True False
True
Some intelligent agent systems are capable of learning from experience and adjusting their behavior. True False
True
Studies have found that firms systematically blame poor performance on the external business environment. True False
True
The yellow first-down markers shown on televised football games are examples of AR. True False
True
An expert system would be an appropriate application for making decisions for all of the following except: - legal research - personalized learning and responsive testing - civil engineering - medical diagnostics - a recommender system
a recommender system
An expert system would be an appropriate application for making decisions for all of the following except: a recommender system legal research personalized learning and responsive testing medical diagnostics civil engineering
a recommender system
Genetic algorithms: - seek to emulate a human expert's way of solving problems. - represent knowledge as groups of characteristics. - are a form of machine learning. - are based on logic. - consist of many layers of neural networks working in a hierarchical fashion.
are a form of machine learning.
An environment where consumers can share their shopping experiences with one another by viewing products, chatting, or texting about brands, products, and services is an example of: - network notification. - social search. - social sign-on. - collaborative shopping. - web personal marketing.
collaborative shopping.
An environment where consumers can share their shopping experiences with one another by viewing products, chatting, or texting about brands, products, and services is an example of: - social sign-on. - collaborative shopping. - network notification. - web personal marketing. - social search.
collaborative shopping.
Changing the prices of products based on the level of demand characteristics of the customer is called ________ pricing. asymmetric customized flexible dynamic menu
dynamic
CAD workstations: - are high-end PCs used in the financial sector to analyze trading situations instantaneously and facilitate portfolio management. - provide users with additional information to enhance their perception of reality. - enables design specifications for tooling and manufacturing processes to be easily tested and changed. - are an example of an expert system. - create computer-generated simulations that are so close to reality that users almost believe they are participating in a real-world situation.
enables design specifications for tooling and manufacturing processes to be easily tested and changed.
The concept of management ________ involves situations in which managers act on preconceived notions that reject information that does not conform to their prior conceptions. politics filters backgrounds inertia inefficiency
filters
A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service. - geolocating - geosocial - geomapping - geoinformation - geoadvertising
geoinformation
A drawback to high-velocity, automated decision-making systems is that: - they only can be applied to semi-structured decisions. - they are only useful in the financial services industries. - they are unable to handle structured decisions. - great care needs to be taken to ensure the proper operation of the systems, since they are making decisions faster than managers can monitor or control. - they are unable to handle high volumes of decisions.
great care needs to be taken to ensure the proper operation of the systems, since they are making decisions faster than managers can monitor or control.
In digital markets: network costs decline. search costs increase. menu costs are lower. information asymmetry increases. switching costs decline.
menu costs are lower.
Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively. subscription affiliate revenue micropayment mobile payment transaction fee
micropayment
A(n) ________ is a type of intelligent technique that finds patterns and relationships in massive data sets too large for a human to analyze. CAD neural network inference engine genetic algorithm expert system
neural network
A(n) ________ is a type of intelligent technique that finds patterns and relationships in massive data sets too large for a human to analyze. expert system inference engine genetic algorithm neural network CAD
neural network
Decisions regarding managing and monitoring day-to-day business activities are referred to as ________ intelligence. business operational analytical transactional production
operational
The set of business processes, culture, and behavior required to obtain value from investments in information systems is one type of: - knowledge culture. - organizational and management capital. - organizational routine. - knowledge. - knowledge discovery.
organizational and management capital.
Changing organizational behavior by sensing and responding to new experience and knowledge is called: knowledge leveraging. the knowledge value chain. knowledge management. organizational learning. change management.
organizational learning.
Informal social networks of professionals and employees within and outside the firm who have similar work-related activities and interests are called communities of: - practice. - knowledge. - interest. - expertise. - professionals.
practice.
A secure website that links a large firm to its suppliers and other key business partners is called a(n): - net marketplace. - private industrial network. - e-hub. - marketspace. - exchange.
private industrial network.
VR systems: - are a new way to design and deliver online learning where learners can collaborate with each other, watch short videos, and participate in threaded discussion groups. - consolidate mixed-media training, automates the selection and administration of courses, assembles and delivers learning content, and measures learning effectiveness. - enable acquiring, storing, and disseminating knowledge documents in a virtual world. - let workers model an object on a computer and print it out with plastic, metal, or composite materials. - sometimes require the user to don special clothing, headgear, or equipment.
sometimes require the user to don special clothing, headgear, or equipment.
A pivot table is a(n): - tool for performing sensitivity analysis. - integral data visualization tool used in digital dashboards and scorecards. - type of relational database. - spreadsheet tool that displays two or more dimensions of data in a convenient format. - chart tool that can rotate columnar data quickly and visually.
spreadsheet tool that displays two or more dimensions of data in a convenient format.
Checking store inventory is an example of a(n) ________ decision. semistructured ad hoc unstructured structured procedural
structured
If you can follow a definite procedure to make a business decision, you are making a(n) ________ decision. unstructured procedural structured semistructured ad-hoc
structured
Which of the following Internet business models involves a merchant creating an online digital environment that enables people with like interests to share information? Community provider Market creator Service provider Portal Transaction broker
Community provider
Which quality dimension of information is concerned that all the necessary data needed to make a decision is present? Accessibility Validity Timeliness Consistency Completeness
Completeness
________ are visual tools for presenting performance data in a BI system. Parameterized reports Scenarios and models Reports and the drill-down feature Ad hoc report creation Dashboards and scorecards
Dashboards and scorecards
Which of the following types of system enables organizations to digitize, index, and tag structured and unstructured knowledge and documents according to a coherent framework? VR ECM CAD LMS Wikis
ECM
Which of the following type of system would be used to present senior marketing executives with high-level information about customer retention, satisfaction, and quality performance? TPS DSS ESS MIS High velocity automated decision-making system
ESS
Which of the following best illustrates the advertising revenue model? - Facebook provides a social network for free but shows sponsored content in users' News Feeds. - Apple accepts micropayments for single music track downloads. - Netflix charges customers a monthly fee for access to its library of movies. - eBay receives a small fee from a seller if a seller is successful in selling an item. - Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase.
Facebook provides a social network for free but shows sponsored content in users' News Feeds.
Which of the following best illustrates the advertising revenue model? - eBay receives a small fee from a seller if a seller is successful in selling an item. - Netflix charges customers a monthly fee for access to its library of movies. - Apple accepts micropayments for single music track downloads. - Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. - Facebook provides a social network for free but shows sponsored content in users' News Feeds.
Facebook provides a social network for free but shows sponsored content in users' News Feeds.
Behavioral targeting cannot be used if a consumer is using a mobile app. True False
False
ESS typically produce fixed, regularly scheduled reports based on data extracted and summarized from the firm's underlying transaction processing systems. True False
False
Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down. True False
False
Information asymmetry exists when there is more information about one product than there is about a similar product. True False
False
Neural network applications explain why they arrive at a particular solution. True False
False
Operational management face primarily semistructured decisions. True False
False
Semistructured information is all the knowledge in a firm that resides in the heads of experienced employees. True False
False
The impacts of knowledge-based investments are easy to measure. True False
False
Unstructured decision making is most prevalent at lower organizational levels. True False
False
Geoadvertising sends ads to users based on their: GPS locations. website behaviors. home addresses. shopping preferences. Google Maps settings.
GPS locations.
An information system for a building company that tracks construction costs for various projects across the United States would be categorized as a type of: MIS. sensitivity analysis. balanced scorecard. BPM. OLAP.
MIS
Which of the following information systems supports a manager's role as a resource allocator? Social network MIS DSS ESS Telepresence systems
MIS
Which of the following companies uses the subscription revenue model? Expedia Yelp Facebook Netflix E*Trade
Netflix
Which of the following has a hidden layer that processes inputs? - Knowledge management system - Expert system - Neural network - Genetic algorithm - Business intelligence system
Neural network
Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience? Personalization/customization Social technology Richness Interactivity Ubiquity
Richness
Which of the following revenue models generates almost all of Yahoo's revenue? Advertising Freemium Transaction fee Subscription Affiliate
Advertising
Which of the following revenue models generates almost all of Yahoo's revenue? Subscription Freemium Transaction fee Advertising Affiliate
Advertising
Which of the following seeks to enhance human perception by combining a live direct view of the physical world with computer-generated images? - KWS - Augmented reality - CAD system - Expert system - Machine learning system
Augmented reality
Which of the following seeks to enhance human perception by combining a live direct view of the physical world with computer-generated images? Expert system Augmented reality KWS Machine learning system CAD system
Augmented reality
A chatbot is an example of which of the following? Virtual reality system Intelligent agent Genetic algorithm Computer vision system Augmented reality
Intelligent agent
Apple's Siri application is an example of which of the following? Neural network Augmented reality Robotics Intelligent agent Genetic algorithm
Intelligent agent
