CH 13 Video Case on First Flavor

It is likely that salespeople at First Flavor try to identify potential business customers to utilize the​ Peel-n-Taste product in their marketing campaigns. Which of the following best describes this step of personal selling​ process?

A. Prospecting

First Flavor does not use​ online, mobile, or social media to engage​ customers, indicating that First Flavor is not engaged in which of the​ following?

C. Social Selling

Which of the following would best describe the marketing objective of a company utilizing First Flavor​ samples?

C. Urging short-term customer buying

When First Flavor promotes its products to other organizations as a marketing tool, the company may wish to showcase its product to numerous potential customers at once. Which promotional tool would you recommend to First Flavor?

D. Trade Shows

First Flavor would best be described as assisting companies in which of the marketing mix elements?

E. Sales Promotion