Ch 14 persuasive speaking

an audience that is informed about a speaker's topic but not interested in it

apathetic audience

what four types of organizational patterns are used in speeches of fact?

chronological, spatial, topical, and cause and effect

forcing someone to think a certain way or making someone feel compelled to act under pressure or threat

coercion

an audience that is informed about a speaker's topic but equally split between those who favor the speakers position and those who oppose it

divided audience

what are the 3 types of persuasive speeches?

fact, value, and policy

what type of evidence is usually used in a speech of fact ?

facts and stats

an audience that is informed about a speakers topic and holds unfavorable view of the speakers position also called a hostile audience

negative audience

using language, images, and other means of communication to influence people's attitudes, beliefs, values or actions

persuasion

a speech in which the speaker attempts to reinforce, modify, or change audience members' beliefs, attitudes, opinions, values, and behaviors

persuasive speech

an audience that is informed about a speaker's topic and has a favorable view of the speakers position; also called a sympathetic audience

positive audience

a question that asks what course of action should be taken or how a problem should be solved

question of policy

establishing the worth, significance, quality, or condition

question of value

a speech that persuades an audience something is true or false, did or did not occur, or that one event did in fact cause another

speech of fact

what are the three types of organizational patterns used for question of policy?

the problem-solution pattern and the problem-cause-solution pattern, and monroe's motivated sequence

what are the 2 types of organizational patterns used in speeches of value?

topical and chronological

an audience that is unfamiliar with a speaker's topic and has no opinion about it

uninformed audience