Ch 2 - Professional Image

A powerful online or printed portfolio should include all of the following EXCEPT a . a list of personal hygiene and grooming practices b . a statement of relevant civic affiliations c . a current resume d . a summary of continuing education

a . a list of personal hygiene and grooming practices

Prepare your portfolio in a way that projects _________. a . professionalism b . high style c . good hygiene d . work ethic

a . professionalism

A good work ethic depends on all EXCEPT which of the following? a. hygiene b. integrity c. enthusiasm d. motivation

a. hygiene

Which of the following is true of punctuality in the beauty and wellness industry? a. it is a professional responsibility b. it is at the discretion of the employee. c. it is unimportant if all else is in line d. it is an important part of personal hygiene

a. it is a professional responsibility

Among the following image enhancers, which one is NOT named in the text? a. personal hygiene b. work ethic c. customer service d. soft skills

a. personal hygiene

Which of the following is defined as the daily maintenance of cleanliness by practicing good, healthful habits? a. personal hygiene b. dressing for success c. professionalism d. personal grooming

a. personal hygiene

It is typically the case that within 7 _______, someone will establish 11 ______. a. seconds, impressions b. minutes, rules for you c. meetings, questions for you. d. hours, biases against you

a. seconds, impressions

Which of the following is TRUE of the qualities that demonstrate professionalism? a. they will become the template through which you shape your career. b. they are made up only of appearance, confidence, & integrity. c. There is no way to know which qualities these are in yourself. d. you will only bring them to certain jobs & only to select clients.

a. they will become the template through which you shape your career.

As a professional in the esthetics industry, you should consider yourself to be defined by all EXCEPT which of the following? a. your ability to be someone other than yourself b. your talent c. your knowledge d. your professional reputation

a. your ability to be someone other than yourself

In order to help avoid costly mistakes in the future, it is important that you take all EXCEPT which of the following simple steps in your social media venues? a . Post helpful content. b . Emphasize a strong work ethic as well as good hygiene. c . Manage your personal pages or walls. d . Use social media to communicate with peers and clients .

b . Emphasize a strong work ethic as well as good hygiene.

You should avoid all EXCEPT which of the following in order to avoid costly mistakes in your social media venues. a . The use of foul language b . The posting of personal pages or walls c . The participation in arguments online d . The forwarding of spam

b . The posting of personal pages or walls

One of the 10 general guidelines to keep in mind for social media marketing is to __________. a . focus on likes , not engagement b . always write back c . do your best to oversell d . never be afraid to post too much.

b . always write back

All EXCEPT which of the following is true of online communication? a. It is a form of communication that can easily be misunderstood. b. It is a safe form of communication since it requires no etiquette. c. It has a serious impact on the image-building of yours business. d. It is a frequent form of communication for those in the beauty industry.

b. It is a safe form of communication since it requires no etiquette.

When a beauty and wellness professional is well-groomed, he or she advertises a(n) __________ their industry. a. abstinence from b. commitment to c. distrust in d. obedience to

b. commitment to

Personal grooming includes all EXCEPT which of the following? a. how a person cares for parts of their body. b. how a person treats coworkers and clients c. how a person takes care of their hair d. how a person dresses

b. how a person treats coworkers and clients

Among the following things that you will deal with as a beauty and wellness professional, which of them is MOST likely to be one of your greatest challenges? a. the maintenance of your own personal hygiene b. the diverse personalities of your clients c. the reliance on your ethics and morals d. the adherence to professionalism in the workplace

b. the diverse personalities of your clients

If you neglect ___________, then social media websites, including photo-sharing sites , can quickly diminish your reputation. a . personal hygiene b . work ethic c . media etiquette d . the portfolio binder

c . media etiquette

If you asked ten different people to define professionalism, you would likely ______. a. not get a single answer. b. create a lot of confusion c. get ten different answers d. get one unanimous opinion

c. get ten different answers

Which rule should the beauty and wellness professional keep in mind when it comes to his/her professional image? a. the 24/7 rule b. the 2/4/6/8 rule c. the 7/11 rule d. the 4/40 rule

c. the 7/11 rule

Which of the following will your clients most likely expect of you? a. to ask a lot of questions and to not be overly confident b. to charge a lot and to be stubborn in pricing c. to look good and to be well-groomed d. to be talkative and to be someone other than yourself.

c. to look good and to be well-groomed

which of the following should you consider to be your personal calling card, where you display your talents and work for potential employers to evaluate your professional skills. a. your professional image b. your hygiene c. your portfolio d. your work ethic

c. your portfolio

What should you think of your portfolio as being ? a . A sample of your personal hygiene for potential clients and employers that allows them to evaluate your professional skills and technical artistry b . A story about your education and training for potential clients and employers that allows them to evaluate your professional skills and technical artistry c . A presentation of your work ethic for potential clients and employers that allows them to evaluate your professional skills and technical artistry d . An exhibit of your work on display for potential clients and employers that allows them to evaluate your professional skills and technical artistry

d . An exhibit of your work on display for potential clients and employers that allows them to evaluate your professional skills and technical artistry

What should fashion be for the beauty professional? a. an avoidable distraction b. a required asset c. a necessary nuisance d. a creative outlet

d. a creative outlet

There is a saying in marketing today: "if you're not ________, then you don't exist." a. personally hygienic b. enthusiastic c. punctual d. on the internet

d. on the internet

Your professional image is _____. a. your ability to become someone other than who you really are. b. your ability to control all of the things that clients cannot see c. based on your skill and talent, which gets you to the top d. the impression you project through your appearance and conduct in the workplace

d. the impression you project through your appearance and conduct in the workplace