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When organizations recognize that there is a need to improve the state of people, the planet, and profits simultaneously if they are to achieve sustainable, long-term growth, they are focusing on ______.

the triple bottom line

Stakeholder responsibility focuses on the obligation an organization has to ______.

those who can affect achievement of its objectives

In cause marketing, charitable contributions are not outright contributions but rather are ______.

tied to customer revenues produced through the promotion of one of its products

Economic espionage and corruption are unethical behaviors that negatively affect ______.

competitors

The legal concept of caveat emptor closely translates to ______.

"let the buyer beware"

Which two of the following are the most common motivations for unethical consumer behavior?

consumer believes he or she can get away with it consumer's rationalization that the act is justified

What two statements are TRUE of bribery?

Bribes are a form of corruption that provide personal benefit to an authority figure. It is more common in countries in the earlier stages of economic development.

What are steps in conducting a social audit? (Select all that apply)

Evaluate social responsibility programs. Specify the resources necessary to achieve social responsibility objectives. Identify causes consistent with the company's mission.

True or false: When it comes to ethics and legality, businesspeople should understand that if they make a decision that is unethical, that decision will always be illegal as well.

False

What statements are TRUE regarding a code of ethics? (Select all that apply)

It often covers problems like contributions to government officials and conflicts of interest. It is a formal statement of ethical principles and rules of conduct. It can be improved by providing greater specificity, taking the burden of judgment off employees.

Societal responsibility extends the concept of social responsibility to which of the following? (Select all that apply)

Preservation of the ecological environment The general public

Select two reasons for the state of perceived ethical business conduct being at its present level.

The publics' expectations of ethical business behavior have increased. Ethical business conduct may have declined.

Green marketing is ______.

any effort to produce, promote, or reclaim environmentally sensitive products

Public opinion surveys indicate that most people feel the ethical standards of business executives ______.

are not "very high"

The fact that consumers should have access to public-policy makers regarding complaints about products and services relates to consumers' right to ______.

be heard

________ is considered unethical in the United States because of its negative impacts on competition, but its practice can be more common in countries in earlier stages of economic development.

bribery

In Yoplait's "Think Before You Pink" campaign, the company donated money to breast cancer research for each cup of pink-lidded yogurt that was sold. This is an example of ______.

cause marketing

Select three elements that reflect a company's commitment to sustainable marketing.

cause marketing green marketing social audits

The concept "let the buyer beware" that was prevalent in the United States before the 1960s is known by what legal term?

caveat emptor

Moral idealism considers ______.

certain individual rights or duties as universal, regardless of outcome

If a grocery store imposes slotting allowances from manufacturers, this interferes with customers' right to ______.

choose

In which situation should a marketer be especially careful in order to be sensitive to the Consumer Bill of Rights?

collecting personal information from online consumers

A social audit is used by organizations to ______.

develop, implement, and evaluate social responsibility efforts

Pepsi-Cola received an offer from a Coca-Cola employee to purchase a confidential marketing plan for a new Coke product. Had this transaction been carried out, it would have been an example of ______.

economic espionage

Which two are the most common unethical behaviors when it comes to competition in business?

economic espionage corruption

The moral principles and values that govern the actions and decisions of an individual or group are referred to as

ethics

Select the three items that are economic espionage activities.

fraud electronic hacking illegal trespassing

Ikea invests in alternative solutions such as using solar panels and wind turbines to to supply energy to its buildings, and the company is committed to decreasing the amount of raw materials it uses in making its products and avoiding the depletion of natural resources. These actions by Ikea are an example of ______.

green marketing

A company misleads consumers when it promotes its new cleaning product as being safe for the environment since that claim has never been proven. This is an example of ______.

greenwashing

In what industry is economic espionage most prevalent?

high-technology

Select the two ethical values that are addressed by the American Marketing Association Statement of Ethics.

honesty fairness

Which personal moral philosophy considers certain individual rights or duties as universal, regardless of the outcome?

moral idealism

Two personal moral philosophies are ________, which considers certain rights and duties as universal, and ________, which focuses on the greatest good for the greatest number.

moral idealism; ultirianism

What is considered a human rights abuse by an American company may be viewed as an acceptable business practice in China, which illustrates that ______.

moral standards are relative to particular societies

Social responsibility means that organizations are ______.

part of a society and accountable to it for their actions

Ethics deal with ________ moral principles and values, while laws are ________ values and standards that are enforceable in the courts.

personal; society's

What are common ways in which consumers fail to act ethically or responsibly? (Select all that apply)

pirating music submitting phony insurance claims putting inaccurate information on credit applications

The first and most central concept of social responsibility is ______ responsibility.

profit

responsibility holds that companies have a simple duty: to maximize profits for their owners or stockholders.

profit

Organizations that place an emphasis on the triple-bottom line recognize the need to improve the state of what three items?

profit people the planet

Sustainable development involves conducting business in a way that ______.

protects the natural environment while making economic progress

Because culture is a socializing force that dictates what is morally right, moral standards are ______.

relative to particular societies

A whistle-blower is an employee who ______.

reports unethical or illegal actions of his or her employer

A systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility is known as ______.

social audit

The fact that organizations are part of a larger society and are accountable to that society for their actions is the essence of

social responsilibity

The broadest concept of social responsibility is ______.

societal responsibility

Select the three concepts of social responsibility.

societal responsibility profit responsibility stakeholder responsibility

When an organization focuses on the obligations it has to consumers, employees, suppliers, and distributors it is accepting its ________ responsibility.

stakeholder

________ development involves conducting business in a way that protects the natural environment while making economic progress.

sustainable

The effort to meet today's (global) economic, environmental, and social needs without compromising the opportunity for future generations to meet theirs is called ______.

sustainable marketing

The right to be informed and the right to choose, as both pertain to the exchange process in marketing, are part of ______.

the Consumer Bill of Rights

Economic espionage is ______.

the clandestine collection of trade secrets or proprietary information about competitors

Ethics refers to ______.

the moral principles and values that govern the actions and decisions of an individual or group

Which two are rights codified by the 1962 Consumer Bill of Rights?

the right to be heard the right to safety

Corporate culture can be defined as ______.

the set of values, ideas, and attitudes that are learned and shared among the members of an organization

When a businesswoman is considering the consequences of her possible choices, both in terms of their costs and their benefits, she is using which personal moral philosophy?

utilitarianism