Ch 5 LS

meta

The underlying, overall message that people get from a business communication is called the ____ message of the communication

six months

As a rule of thumb, what is the minimum time needed to change a professional reputation? one month two years six months one year

objectives of

During the message development process, business professionals should identify the ___ their ideas clearly (1) outline of opposition to credibility for objectives of

we

When writing a sentence in a business message that is intended for a work team, the appropriate voice to use is usually the ____ voice I impersonal you we

from an overall theme

Framing the primary message involves presenting the message (1) using objectives and its logical flow using clearly taken notes from an overall theme

impersonal voice

In a business message that involves outlining business plans and ideas, which of the following voices is favored? (1) impersonal voice we-voice I-voice you-voice

the last paragraph the first sentences of supporting the first paragraph

In a deductive business argument, the essence of the message can be gleaned over from which of three of the following? the last sentence of supporting paragraphs the last paragraph the first sentences of supporting paragraphs the first paragraph

optimism

In business communications, which of the following generally enhances he writer's beneficial influence over others? (1) pessimism indifference doubtfulness optimism

identifying the call to action identifying the supporting...

Setting up the logic of the message consists of (2) identifying the secondary message identifying the call to action clarifying the message's audience identifying the supporting points in the message

It gives focus ... It underlines... It emphasizes...

The framing of the primary business message is important for which of the following reasons? (3) It defines the message logic It gives focus to an important argument It underlines support for the message's key ideas It emphasizes the message's premises

provide value to the audience

Understanding the constraints of the audience of a business message means that the message should be crafted to agitate the audience into action ask the audience to exceed its authority provide value to the audience challenge the beliefs of the audience

negative meta messages

When a business professional sends mixed signals in a message, it typically leads to (1) a positive tonality expectations of consideration negative meta messages an expressed concern for others

compose a brief message statement define the primary message

When framing the primary message, authors of a business message should complete which of the following (2) define supporting points compose a brief message statement explain message logic define the primary message

finding and framing... arranging the logic...

Which of the following are a part of developing the basic message (2) analyzing the ideas behind the primary message finding and framing the primary message identifying the audience arranging the logic of the primary message

defining a call to action arranging message logic identifying supporting points

Which of the following are aspects of setting up the logic of a business message? (3) defining a call to action describing the ideas of the message arranging message logic identifying supporting points

Crystal is identifying causes and effects

Crystal believes that outsourcing the bookkeeping needs of her firm would save money. She researches various companies and runs the numbers for various scenarios to gather evidence of the potential savings. Which of the following best defines Crystal's message structure (1) Crystal is identifying causes and effects Crystal is using generalizations Crystal is using analogies Crystal is slanting the facts

achieving balance... promoting a distinct...

Which of the following are part of clearly understanding the outcome a business professional wants to achieve while developing ideas for a business message (2) achieving balance between ideas outcomes and work relationships promoting a distinct position based on level of commitment setting the aside the needs and potion of the intended audience limiting the role of analysis in formulating ideas

The three stages... The stages of business... Effective business writing...

Which of the following statements about the goals and stages of writing effective business messages are true? (3) The three stages of effective business writing are planning, writing, and reviewing The stages of business writing often overlap each other Effective business writing is divided into three stages Writers should complete the stages of business messages writing in a sequential manner

The concluding paragraph... It should be possible... There are key...

Which of the followings statements about the framework of a deductive business message are accurate (3) The concluding paragraph has a call to action It should be possible to scan the message to readily understand its main ideas The primary message is only placed in the concluding paragraph after explanations are given There are supporting paragraphs for each key point