CH 6
A ________ is a software application that retrieves, interprets, and displays web resources. A) web browser B) communications protocol C) search engine D) uniform resource identifier
A
Not all devices connected to the Internet have a unique IP address. True False
TRUE
Which of the following is used by web developers to add rich media interactivity to websites? A) hypertext markup language B) TCP/IP C) Flash D) Graphical User Interface
C
A ________ is a small text file left on a website visitor's hard drive that is used to personalize the site for the visitor, or track web activities. A) plug-in B) tag cloud C) cookie D) spider
C
The online book review magazine, bookreviewusa.com, offers free access to all their reviews and author interviews; however, only those who have purchased premium access can read book extracts from recently published books. What is the primary web goal of this organization? A) inform or entertain the audience B) facilitate offline relationships C) influence the audience D) sell products and commodities
A
The buying and selling of goods and services over the Internet or other networks, encompassing financial transactions between businesses, consumers, governments, or nonprofits is called ________. A) online transaction processing B) e-commerce C) inventory management D) online management
B
When someone registers a domain name that is a company's trademark, hoping to resell it to the company at an exorbitant profit, it is called ________. A) online identity-theft B) phishing C) cybersquatting D) domain testing
B
Which of the following would NOT improve a website's accessibility? A) using self-explanatory links B) using fixed text sizes C) adding alternative text tags for every image D) creating text-only alternative versions for devices such as PDA
B
_______ is a language used to add interactivity to web pages. A) AJAX B) Javascript C) HTTP D) XML
B
________ is the hierarchical naming system that maps a more memorable URL to the actual IP address. A) Asynchronous layered coding B) Domain name system C) Internet imaging protocol D) Hypertext transfer protocol
B
________ refer to the part of a website template that controls the fonts and colors which appear when an editor identifies some text as a page heading, a paragraph title, or some other style. A) Cookies B) Cascading style sheets C) File transfer protocols D) Scalable vector graphics
B
The ________ is an international body that establishes and publishes standards for programming languages used to create software for the web. A) International Software Developers Association (ISDA) B) Internet Corporation for Assigned Names and Numbers (ICA2N) C) World Wide Web Consortium (W3C) D) Web Accessibility Initiative (WAI)
C
The web address originating an e-commerce transaction should show the ________ protocol, indicating that the transmission to that server is encrypted and secure. A) ssl:// B) tls:// C) https:// D) smtp://
C
Which of the following is a drawback of the hierarchical website architecture? A) Creating multiple paths that link to each other through the site is expensive. B) Four or five web pages are not enough to provide complete information to visitors. C) It is difficult to locate information that does not easily fit into, or that spans across, categories. D) Visitors may become frustrated at having to move through fixed steps.
C
Which of the following will NOT improve the web accessibility of a site? A) adding alternative text tags for every image B) making bold headings, short paragraphs, and orderly paragraph arrangements C) implementing forms that require a mouse click D) using self-explanatory links
C
________ refers to how easily people with disabilities can approach and use web resources. A) Crowdsourcing B) Usability C) Web accessibility D) Media richness
C
A website that facilitates transactions by bringing together buyers and sellers from all over the world is called a(n) ________. A) virtual market B) intranet C) wide area network D) e-marketplace
D
BusinessUSA.com allows small-scale producers to post information about their products on the site where prospective buyers compare prices and features of competing products before purchasing them. Which of the following types of e-marketplaces does BusinessUSA.com represent? A) business-to-business (B2B) B) consumer-to-business (C2B) C) consumer-to-consumer (C2C) D) business-to-consumer (B2C)
D
Which of the following web browsers is the dominant browser for Macintosh computers? A) Opera B) Google Chrome C) Mozilla Firefox D) Apple Safari
D
File transfer protocol (ftp://) is a transmission protocol which indicates that the resource is a file to be transferred. True False
TRUE
For using the web, mouse foot pedals, screen readers, Braille displays, head-mounted pointers, joysticks, and speech-to-text translators for the deaf can all improve access. True False
TRUE
Which of the following is true of the web browser Chrome? A) It was developed using the open source model. B) It is a web browser by Microsoft. C) It is also known by the name of Opera in mobile phones. D) It is the dominant browser for Macintosh computers.
A
Web marketers launch link-building campaigns to improve their brand image. True False
FALSE
_______ is a website structure in which the top-level homepage contains links to second-level pages, which then link to further relevant pages. A) Multidimensional website architecture B) Hierarchical website architecture C) Flat website architecture D) Sequential architecture
B
A(n) ________ focuses on informing visitors and empowering them with aggregated information about products from different suppliers. A) intranet portal B) flat network C) infomediary D) dashboard
C
Creating text-only alternative versions for devices such as PDA or mobile phone reduces the web accessibility of a site. True False
FALSE
After a discussion with his investors, the owner of a newly launched online video site decides that entertaining his audience will be the primary web goal of the website. Which of the following actions will best support his decision? A) offering online purchase of products with in-store pickup B) providing free access to quality content and selling advertising space on the website C) providing facilities in the website that allow visitors to make wish lists and buy videos, movies, and other products online D) publishing videos on the website that favor only American celebrities over celebrities from other countries
B
The last string of letters in a URL that indicates the type of organization or country code is called the ________. A) hashtag B) top-level domain C) fragment identifier D) IP address
B
A ________ is a visual depiction of keywords related to the search, with font size and position indicating relevance. A) folksonomy B) concordance C) tag cloud D) mashup
C
A ________ is an e-commerce application that facilitates online shopping by mediating the interconnections to the merchant's bank, the bank or other entity that issued the card, and then back to the original website to approve or decline the purchase. A) tag cloud B) cascading style sheet C) payment gateway D) shopping cart
C
Which of the following elements of website usability measures the extent to which a user can accomplish simple tasks on the first visit to the website? A) memorability B) efficiency C) ease of learning D) error rates
C
A group of musicians buy a URL, Musik4Change.org for their website, which has a unique, numerical IP address assigned to it. After a year, they move their website to a new server with a different IP address. In this situation what happens to the URL of their website? A) It needs to be renamed. B) It needs to be registered with the DNS again. C) It becomes fragmented. D) It remains the same.
D
The ad for a bakery is placed next to an article on the rising rate of diabetes in American youth, in an e-magazine. This is an example of ________. A) free rider problem B) data harvesting C) cybersquatting D) inappropriate product placement
D
AJAX is used by ad networks to track customer behavior across all their client websites. True False
FALSE
Addictinggames.com is a website that offers casual amusement such as shooting games and celebrity spoofs. The games are free, but the site's ads target the likely players based on their demographic information. The primary web goal of this organization is to sell products or services. True False
FALSE
Overall spending for online ad campaigns worldwide is lower than for television. True False
FALSE
________ is an Internet marketing strategy used to increase the quantity and quality of traffic from search engines, often by improving the site's position in result lists. A) Geotargeting B) Content farming C) Search engine marketing D) Search engine optimization
D
The official website of Realtor USA, an independent real estate company in New York, allows visitors to view virtual tours of apartments, print a colorful flyer, view a map, contact an agent, and email a friend, all from one inclusive viewer. The primary web goal of this organization falls into the category of ________. A) facilitating offline relationships B) selling products or services C) informing or entertaining the audience D) influencing the audience
A
Which of the following factors best explains why it was tougher for Amazon.com to build trust in its e-commerce website when compared to Walmart? A) Unlike Walmart, Amazon.com did not operate out of physical retail locations. B) Amazon.com relied mostly on advertising and word-of-mouth publicity to promote itself. C) Amazon.com was a privately-owned firm compared to Walmart, which was publicly traded on the stock exchange. D) Amazon.com did not have a smooth online checkout process compared to Walmart.
A
Which of the following is an example of typosquatting? A) A person registers the domain name "currentaffairs.net" to take advantage of the huge popularity of the e-newspaper currentaffairs.org to divert traffic to his webpage and make money by selling advertising space. B) A start-up investment company assumes the online identity of Arman & Company, a well-established investment company, in social networking platforms for the purposes of acquiring its brand equity. C) An environmental support group creates a spoof of the advertisement of a popular beverage company, highlighting its degradation of the environment by releasing waste products into the water bodies near its bottling plant. D) A person registers a domain name, Tucson Multispecialty Clinic, which is the name of a popular multispecialty clinic hoping to resell it to the clinic at an exorbitant profit.
A
________ refers to the ease with which a person can accomplish a goal using some tool, such as a website, a mobile phone, or a kiosk. A) Usability B) Media richness C) Crowdsourcing D) Backward compatibility
A
The IT department of Detroit University decides to create a website with the primary goal of facilitating offline relationships with students. Which of the following would best help the university to reach this goal? A) The website should offer Detroit University apparel, such as university logo T-shirts, college sweatshirts, hats and jackets, and replica football jerseys for sale. B) The website should allow prospective students to access virtual tours of the campus. C) The website should allow students to create free blogs. D) The website should offer premium access to specialized content for fee-paying students.
B
Which of the following parts of the URL "http:// www.timesonline.co.uk" represents the top-level domain? A) www. B) .uk C) http:// D) timesonline
B
Which of the following is an example of a consumer-to-business (C2B) e-marketplace? A) an e-marketplace where many suppliers post their wares and consumers can compare them on pricing and features before making the final purchase decision based on the comparison B) a website that allows businesses to buy and sell products or services online to one another C) a blog featuring a link to a product sold by an e-commerce firm, added by the blogger, who gets paid by the firm when a visitor to the blog clicks on the link and buys the product D) a virtual platform where individual sellers can post their wares and shoppers use the search tools to find what they want
C
________ is a website structure with several links to pages at all levels, allowing visitors numerous paths through the site. A) Integrated website architecture B) Sequential architecture C) Multidimensional website architecture D) Hierarchical website architecture
C
________ gives its approval to U.S. e-commerce websites that follow strict privacy standards, such as explaining to visitors how personal data is collected. A) Sure Seal B) Web Accessibility Initiative C) The World Wide Web Consortium D) TRUSTe
D
A website that facilitates transactions by bringing together buyers and sellers from all over the world is called a(n) ________. A) e-marketplace B) virtual market C) intranet D) wide area network
A
A ________ is a visual depiction of keywords related to the search, with font size and position indicating relevance. A) tag cloud B) concordance C) folksonomy D) mashup
A
A newly opened law firm in Kirkland decides to create a small website that provides a brief introduction of the firm, its mission, the contact information and address of the firm, and a client list. Which of the following information architectures would be most suitable for its website? A) flat website architecture B) sequential architecture C) hierarchical website architecture D) multidimensional website architecture
A
Consumer Reports is a magazine that tests consumer products in its labs and disseminates information on the results so consumers can compare brands. Hence, Consumer Reports is an example of a(n) ________. A) infomediary B) virtual market C) e-marketplace D) intranet
A
Delegating tasks to large diffuse groups or communities who often volunteer their contributions is called ________. A) crowdsourcing B) third-party marketing C) online analytical processing D) viral networking
A
Which of the following is true about third-party cookies? A) They are not tied just to the site a person is visiting. B) Third-party cookies do not track users' web activities or browsing habits. C) Click-through rates are lower when third-party cookies are used. D) Third-party cookies are non-retrievable
A
Which of the following websites uses a sequential architecture? A) A website that provides online counseling requires a visitor to enter certain information on the home page, which would then lead him to the subsequent page, until he is matched with a suitable counselor. B) The website of a restaurant provides an image of the restaurant on the home page and links to three pages that provide the story of the restaurant, its location and timings, and its specialties. C) An e-magazine lists the links to the genres on the home page, and under each genre it lists the links that categorize articles by different authors, which leads to a webpage with the writings by each author. D) The website of a computer manufacturing firm provides the categories of computers and services provided on the top of the page, while along the left navigation bar it provides links to specific models.
A
Which of the following websites would have the highest web accessibility? A) a website in which text and images are large and/or enlargeable, to make it easier for users with poor sight to read and understand the content B) a website which is designed in the classic gray-white-blue color scheme that is pleasant to the eye and allows visitors to focus on texts and information C) a website that has a search functionality which confines the search to the website rather than the whole web, to make it easy for visitors to locate relevant information D) a website which uses search engine optimization, which is linking certain keywords to the website so that anybody searching for these words on a search engine will be directed to the site
A
A ________ is a component of a web address that maps to the unique IP address of the destination location. A) Fragment identifier B) Registered domain name C) File protocol D) Protocol identifier
B
Alzheimer's Society, a private, Chicago-based nonprofit organization, decides to create a social networking forum for caregivers of people with Alzheimer's disease. While selecting a domain name, which of the following top-level domains would best suit their goals? A) .com B) .org C) .gov D) .edu
B
Software developers must test their code in one browser after another because ________. A) it is made mandatory as per the Web Accessibility Initiative B) browser developers add special features and proprietary tags that work only with their own browser C) users prefer using different browsers for different purposes D) most browser developers use hypertext markup language to specify the format of web pages
B
The last string of letters in the name of a website indicates ________. A) the programming language used to create the web page B) the type of organization or country code C) the name of the individual or organization that owns the site D) the security classification of the web page
B
The original language used to create web pages is called ________. A) Javascript B) hypertext markup language C) Basic D) AJAX
B
The website of Vogue, a hair and beauty salon chain, allows visitors to upload their photographs and try virtual hairstyles and virtual makeovers. In this example, the primary web goal of the salon is to ________. A) inform or entertain the audience B) influence the audience C) facilitate product comparison D) sell products or services
B
The website of an organization that has the main web goal of selling products and services must include ________. A) new and captivating content B) easy shipping solutions C) tools to find a local dealership D) in-store pickup options along with online buying
B
Which of the following elements of website usability refers to the mistakes made by users when they attempt to accomplish a task and how easy it is to recover from those mistakes? A) churn rate B) error rate C) trial rate D) attrition rate
B
Which of the following is an example of crowdsourcing? A) A publisher pays famous writers to provide short reviews of each other's newly published books for his e-magazine. B) Electrogadgets.com, a site that provides information on a range of electronic gadgets, encourages members to publish their reviews and user guides. C) An advertising agency contracts a group of bloggers to write and publish articles about their client's products. D) An online financial services organization hires finance students as freelance workers to do routine tasks and write reports.
B
Which of the following would improve a website's accessibility? A) creating very tiny clickable areas B) making bold headings, short paragraphs, and orderly paragraph arrangements C) using "click here for more" rather than "More on cosmetic dentistry" D) using fixed text sizes
B
A ________ relationship is a(n) e-commerce relationship in which organizations buy and sell products or services online from or to one another. A) business-to-consumer (B2C) B) consumer-to-business (C2B) C) consumer-to-consumer (C2C) D) business-to-business (B2B)
D
Google developed a text translator that acquires its skills directly from the data and need not be programmed with any rules about semantics or syntax of the languages involved in the translation. This is an example of ________. A) search engine optimization B) over-engineering C) data harvesting D) machine learning
D
Registering a replica site with a misspelling in the trademark name that users might easily mistake for the real thing, and displaying negative information about the actual company on the replica site is called ________. A) online identity-theft B) phishing C) cybersquatting D) typosquatting
D
Though every device connected to the net has an IP address, the Internet's designers added the Domain Name System (DNS) because ________. A) the enormous growth of the Internet led to the depletion of available IP addresses B) the IP addresses change each time the device is connected to the net C) IP addresses are not displayed in human-readable notations D) IP addresses are numerical and cannot be easily remembered by users
D
Which of the following demonstrates a downside of crowdsourcing? A) An organization which hires freelance writers for its web-promotion campaigns finds that the quality of work is often substandard. B) Trying to drive up the operating expenses of a rival automobile company, employees at another automobile company click repeatedly on the competitor's sponsored link without intending to buy anything. C) A market survey conducted by a home improvement firm revealed that the firm's policy of lowered advertising expenditure and greater focus on generating word-of-mouth publicity had not resulted in the sales targets being met. D) An international funding organization for welfare programs in underdeveloped regions removes data from Wikipedia which described some of the allegations of corruption against the organization.
D
Which of the following factors is taken into account by search engines while determining the relevance of a website? A) media richness of the website B) user interface design of the website C) web accessibility score of the website D) quality of external links to the site from other websites
D
Which of the following factors would improve the web accessibility of a site? A) using fixed text sizes B) creating very tiny clickable areas C) implementing forms that require a mouse click D) creating text-only alternative versions for devices such as PDA
D
Which of the following is a function of the Web Accessibility Initiative (WAI)? A) enforcing international anti-cybersquatting laws B) settling disputes over domain names C) developing free assistive technology products and services D) offering tutorials and tips to help organizations improve their sites
D
Which of the following is a measure of the satisfaction level of website usability? A) the number of mistakes users make when they attempt to accomplish a task and how easily they can recover from those mistakes B) the extent to which a user can accomplish simple tasks on the first visit to the site C) how quickly and efficiently a user performs tasks after learning the site's basic design D) the ratings of individual experiences on the website by the users ranging from pleasant to frustrating
D
Which of the following is true about Internet Corporation for Assigned Names and Numbers (ICANN)? A) It develops assistive technology products and services free of charge. B) It accepts domain names written only with the Roman alphabet. C) It does not accept applications from organizations that want to use brand names as top-level domains. D) It is a nonprofit organization.
D
Which of the following is true of HTML 5? A) It increased the need for web developers to ask customers to download special browser plug-in software for videos. B) It was the first version of HTML that was used to create web pages. C) It requires developers to import fancier graphics and word art from software like Photoshop. D) It will reduce problems for web developers struggling to support different browsers running on different devices.
D
Which of the following is true of the web browser Safari? A) It is also known by the name of Opera in mobile phones. B) It has the highest market share of 45%. C) It was initially bundled with the OS of Microsoft to gain an early lead in the "browser wars." D) It is the dominant browser for Macintosh computers.
D
Which of the following statements is true of content management systems? A) Web content management systems create personalized development environments for designers such that two people trying can edit the same page at the same time. B) Web content management systems support website development and maintenance for smaller teams. C) Web content management systems allow people to match their site's overall look and feel to the single available template with fonts, colors, and layout. D) Web content management systems enable people with limited web development skills to contribute to a website from anywhere in the world.
D
AJAX is a mix of technologies that builds on Javascript and draws on live data to create interactive online displays True False
TRUE
An important trend for Web 2.0 and beyond is the exponential growth of data through new sensors, such as information added through RFID technology, smartphones, cameras, camcorders, GPS devices, and other sensory input, which are adding far more information than crowdsourcing and social media. True False
TRUE
An organization that has the primary goal of selling products and services needs to have a smooth and convenient checkout process to maintain customer satisfaction. True False
TRUE
Mobile developers must make the best possible use of screen real estate in order to take advantage of m-commerce. True False
TRUE
Online magazines usually have the primary web goal of informing or entertaining the audience. True False
TRUE
Search engine marketing is far less intrusive than banner ads or pop-up windows. True False
TRUE
The success of e-commerce depends heavily on its security and the perceptions people have about its trustworthiness. True False
TRUE
A(n) ________ is a large group of software products that helps manage digital content in collaborative environments. A) digital dashboard B) web hosting service C) content management system D) enterprise information system
C
Software programs used by search engines which crawl the web visiting sites to analyze the keywords, headers, content, and links to other sites are called ________. A) data harvesters B) lexical analyzers C) spiders D) search aggregators
C
The click-through rate (CTR) is computed as ________. A) the number of visitors who click through the ad divided by the number of websites on which the ad is placed B) the number of ad impressions delivered to viewers divided by the number of sales made through clicks on the ads C) the number of visitors who click on the ad divided by the number of impressions D) the number of impressions viewed during the advertising campaign
C
Which of the following elements of website usability refers to the effort it takes to regain the same level of proficiency when a user returns to a website after a period of time? A) stickiness B) efficiency C) memorability D) satisfaction level
C
Which of the following is a transmission protocol which specifies that the resource is a web page containing code the web browser can interpret and display? A) file exchange protocol B) file transfer protocol C) hypertext transfer protocol D) simple text transfer protocol
C
Which of the following is true about assistive technologies? A) Designers should address accessibility issues in the site's information architecture, with design elements that work well with assistive technologies such as optical scanners. B) Assistive technologies, such as screen readers for the visually impaired, are high-tech devices and software that help people with disabilities. C) Offering tutorials to help organizations improve their sites and understand how design techniques can radically alter a site's accessibility. D) Making accessibility changes after completing the entire website broadens the potential base of customers and thus makes good business sense.
C
Which of the following would be the least effective option for a user interface design? A) letting users easily undo their actions or return to previous states B) making the common tasks very simple to do, so users can accomplish them on the first try without frustration C) letting users know in an indirect way when something on the website changes, or the user has completed an action D) avoiding the addition of unnecessary links or options especially when the user is engaged in a sequential task
C
Which of the following would be the most effective option for a user interface design? A) making sure that users buy all the items kept in their shopping carts B) mixing the design and layout for the website in order to keep a balance of all the available designs C) avoiding the addition of unnecessary links or options especially when the user is engaged in a sequential task D) letting users know in an indirect way when something on the website changes, or the user has completed an action
C
A person clicks on an ad of a fitness club in a blog on nutrition. The person conducts a search on yoga and moves to another webpage, which is also a network client. The stored information about the person is retrieved, and he sees more ads about health clubs and gyms. Which of the following web advertising tools is being used in this example? A) third-party cookies B) spiders C) search engine optimization D) mashup
A
Which of the following is a function of the Internet Corporation for Assigned Names and Numbers (ICANN)? A) settling disputes over domain names B) developing guidelines for web accessibility C) developing free assistive technology products and services D) enforcing international anti-cybersquatting laws
A
The unique global address for a web page or other resource on the Internet is called the ________. A) internationalized resource identifier (IRI) B) uniform resource locator (URL) C) extensible resource identifier (ESI) D) solution deployment descriptor (SDD)
B
E-commerce involves the buying and selling of goods and services over the Internet or other networks, encompassing financial transactions between all entities except governments. True False
FALSE
The website of an international human rights organization stores a large database of information and provides search functionality to make it easier for their visitors to locate desired information. However, this approach fails to be effective since the search functionality is limited to the website rather than the whole web. True False
FALSE
Web 2.0 is less about the ways in which people and organizations are using the web than about the technologies. True False
FALSE
To assess the usability of a site, the designers of the site can ask visitors to perform a sequence of tasks and observe the problems they encounter. True False
TRUE