Ch. 6 Quiz

Which of the following statements represents a correct guideline to be followed while optimizing a Web page for a key phrase?

Use the key phrase in the title and as close to the beginning as possible.

Real-time search, a new feature offered by Google, displays which of the following?

The Web page which has the latest mentions related to your search term

In the case of search engine optimization, competition is one of the things to be considered while selecting a keyword. What does competition mean in this context?

The number of other Web sites that are targeting that same keyword

With reference to the search engine optimization, which of the following factors represents an off-page factor?

Activities to increase links to the Web site

A page can be optimized for up to two key phrases. T or F?

False

Search engine optimization (SEO) is the practice of optimizing the algorithm of the search engine so as to display the most recently updated sites. T or F?

False

Search engines can see images, so they do not rely on the way an image is described to determine what the image is about. T or F?

False

search engine optimization is a one time process. T or F?

False

If HTML code for a link contains the word "nofollow", then which of the following sentences would be true?

Search engines would not count the link for ranking purposes.

Black-hat SEOs use dubious means to achieve high rankings. T or F?

True

Generally, the more votes a Web site receives, the more trusted it becomes, the more important it is deemed, and the better it will rank on search engines. T or F?

True

The visible, clickable text in a link is called an

anchor text

Search engines use _______ to maintain a history of a user's search activity.

cookies

It is crucial that Web sites contain content with keywords that are ________.

likely to be used by their target audience.

The purpose of a ______ is to allow a user to go from one Web page to another.

link

Trusted sites can transfer trust to unknown sites via ________.

links

_______ tell the spiders exactly what the Web pages are about.

meta tags

SEO (search engine optimization), also caled ________ optimization, involves optimizing Web sites to achieve high rankings on the search engines for certain selected key phrases.

natural

Search results can vary according to, what search engines think a user is actually interested in. This in known as _______.

personalization

With reference to search engine optimization, propensity to convert of a phrase refers to _________.

the likelihood that the searcher using that key phrase is going to take desired action on your Web site.