Ch 6 Radio Media Comm
When was the first radio broadcast?
1920
When was NBC formed?
1926
When was RCA formed
1926
When did radio syndication emerge?
1990s
Which was the first broadcast network?
AT&T
How was AT&T's vision of radio different from Sarnoff's?
AT&T: You buy your time and come with the program, they provide the lines. Sarnoff: Provides the programming
What does AM stand for?
Amplitude Modulation
What two radio groups own the largest number of radio stations (as of 2009)?
Clear Channel and Cumulus
How does FM differ from AM?
FM: high-fidelity sound and a short range as opposed to AM that has poorer quality sound that can be amplified long distances
Origins of RCA
Formed in 1916 by the convergence of GE, Westinghouse, and AT&T (pool resources)
What does FM stand for?
Frequency Modulation
What is a format clock?
Hourly radio programming schedule
What is the importance of KDKA in Pittsburgh?
It was the first radio broadcast
Who formed NBC?
RCA
What does RCA stand for?
Radio Corporation of America
What is radio syndication?
Rental or licensing of radio product
What did the first radio broadcast report on?
The election results
What led to the Radio Act of 1912?
The sinking of the Titanic
How did radio formats change after the decline of radio networks?
They became more localized and totally music and/or info related (Top 40 came about, "hot clocks" became big after TV, they relied on cheaper formats)
How did BBC's reaction to American broadcasting influence their structure of radio?
They thought our radio emphasized localness and lacked culture, so they made theirs meet the needs of the country and focus on culture and education.
What is High-Definition Radio?
Transmits audio that has been converted to computer data (CD) over the air from earthbound radio transmitters to special digital receivers
What does UHF stand for?
Ultra High Frequency
What does VHF stand for?
Very High Frequency
What is the importance of the "radio music box" as Sarnoff envisioned it?
Wavelengths could be changed with a switch or a button
How did the Telecommunications Act of 1996 change the rules concerning ownership of radio stations?
You can own more.
