CH 9
______ allows companies to post jobs to eight different social networks simultaneously. Wattpad LinkedIn Monster Bullhorn Reach
bullhorn reach
Tujia is similar to Airbnb because it _________. lists surplus inventory on behalf of real estate developers focuses on Chinese travelers connects homeowners with travelers cleans and inspects properties
connects homeowners with travelers
Banjo makes sense of social networking noise primarily by _________. geolocating posts identifying structured data ignoring useless posts using Facebook algorithms
geolocating posts
______ is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization. Recruiting Onboarding Social networking Employee development
onboarding
______ is an example of a sponsored reviews website. Epinions PayPerPost Metacritic ThisNext
payperpost
_______ allows anyone to syndicate any content to anyone who has an interest in subscribing to it. RFID UWB RSS Blogging
rss
_____ is NOT an example of a social marketplace. Flipsy Tujia Craigslist Fotolia
tujia
Almost ________ of consumers are more likely to purchase from a site that offers ratings and reviews. 2/3 3/4 1/3 1/4
2/3
Social computing increases _________. threat of new entrants buyer power supplier power threat of substitutes
buyer power
Job coaches recommend spending most of your time ________ to get a job. online networking educating yourself talking to headhunters
networking
_______ is an example of a customer ratings and reviews website. SponsoredReviews Buzzillions Metacritic PayPerPost
Buzzillions
______ provides a live notification when its customers are close to physical stores that sell its products. The company then uses Foursquare to send them coupons and discount information. PepsiCo Disney Levi's Mountain Dew
PepsiCo
_______ is writing repurposed for a mobile society in which readers' attention is fleeting. Online fiction Serialized fiction Self-publishing Traditional publishing
Serialized fiction
Many experts believe ________ is the solution to the challenge of making money from social networking sites and social commerce sites. employee use company buy-in advertising crowdsourcing
advertising
______ marketing is when companies use social computing tools to obtain feedback from customers. Conversational Viral Traditional Filter
conversational
______ is NOT an example of collaborative consumption. Collaborative production Peer-to-peer lending Crowdfunding Mass customization
mass customization
Many publishers view ________ advertising as risky because it has the potential to erode the public's trust. viral filter native conversational
native
Many GM owners used ________ to share tips and put pressure on GM to provide better customer service. Instagram Google Twitter Facebook
_______ are an example of harnessing collective intelligence. Tags Web services Wikis Mashups
wikis