Ch.13 quiz

Which of the following is not a consumption response?

task definition

Which of the following is not an individual characteristic influencing consumer behavior?

task definition

Crowding generally produces which outcome for the retail outlet and the consumer?

generally negative outcomes for both

Which of the following also includes a situation-specific component?

involvement

Mark is developing the marketing strategy for his business, which is a retail store. He knows that situation characteristics will interact with his marketing activity. Which of the following is a situation characteristic he needs to consider?

task definition

Stacy is shopping to purchase new linens for her guest room. Which situational characteristic is influencing her behavior?

task definition

The reason the consumption activity is occurring is the situation characteristic of

task definition

Which of the following statements is true regarding moods?

Ad and brand attitudes are often influenced in a mood-congruent manner.

Which of the following is not a situation in which consumer behavior occurs?

All of these are situations in which consumer behavior occurs.

Which of the following is a way that gifts communicate symbolic meaning?

All of these choices are correct

Which of the following statements is false regarding crowding as a situational characteristic?

Crowding is unpleasant regardless of a consumers' culture.

Online shopping provides which important time-related dimension?

It has the potential to reduce the amount of time required to make a specific purchase and it provides the consumer with almost total control over when the purchase is made.

Which of the following statements is false regarding ritual situations?

Marketers cannot change or create consumption patterns associated with ritual situations.

The purchase decision and consumption process always occur in the context of

a specific situation

A store's atmosphere can influence which of the following?

all of the above

Under conditions of crowding, consumers tend to

all of these choices are correct

Which of the following is not a key situational dimension or characteristic that influences consumer behavior?

alternative evaluation

Features of the individual person that are not lasting characteristics, such as momentary moods or conditions, are called

antecedent states

Which of the following are components of the physical environment?

colors, aromas, music, and crowding

Clara is shopping with her friend, Jane, when they both went into a drug store. Clara needed to buy medication for hemorrhoids, but she was reluctant to do so in front of Jane. Which emotion was Clara probably experiencing in this situation?

embarrassment

Arm & Hammer baking soda has been very successful promoting other uses for this product. Advertisements provide several uses other than baking, such as removing odors from carpeting, the laundry, and kitty litter boxes. Finding more uses for a product is known as

expanded usage situation

Mike is the owner of a restaurant that also has a bar. Based on research that studied the impact of background music on restaurant patrons, what can Mike expect if he uses slow music in his establishment?

larger amount of bar purchases

Under conditions of crowding, consumers tend do to all of the following except

make more demands on the sales personnel

Which group needs to understand how situational influences affect consumers' disposition decisions?

marketers, government, and environmental organizations

Which of the following reflects temporary states of being rather than temporary states of mind?

momentary conditions

A market research study asked consumers to rate themselves with respect to several adjectives, such as happy, cheerful, peaceful, sad, blue, and depressed. What is this research trying to assess?

mood

Transient feeling states that are generally not tied to a specific event or object are known as

moods

Which of the following are antecedent states?

moods and momentary conditions

Some consumers are highly susceptible to interpersonal influence, which is a

personality trait

Carmen is double majoring in fashion merchandising and graphic design in college. When she graduates, she wants to design the physical environment of retail stores, particularly those in women's fashions. She wants to create environments that create specific mood responses in shoppers. Which field best describes what Carmen wants to do?

retail atmospherics

Binge drinking among college students can be described as a(n)

ritual behavior

What do Hispanic girls celebrate when they are 15 years old?

ritual situation and Cinco de Mayo

Giving out candy to children on Halloween, giving chocolate and roses to sweethearts on Valentine's Day, and wearing green and drinking green beer on St. Patrick's Day are all examples of

ritual situations

Atmosphere is referred to as __________ when describing a service business such as a hospital, bank, or restaurant.

servicescape

All those factors particular to a time and place that do not follow from knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behavior are known as

situational influence

Mimi is a teenager and wants to be accepted by her friends. In fact, she might act a certain way not because she really wants to, but rather, she does it because others around her are doing it. The influence these others have on Mimi represent which situational characteristic?

social surroundings

A person who shops at a nicer store than normal because he or she is buying a gift is influenced by the __________ characteristic of the situation.

task definition

Which of the following is a situational characteristic?

temporal perspective

Which situational characteristic deals with the effect of time on consumer behavior?

temporal perspective

When orange juice attempted to expand the various times of day when consumers would see orange juice as an appropriate beverage to consume, they were trying to influence which situation?

usage

__________ is the process managers use to manipulate the physical retail environment to create specific mood responses in shoppers.

Atmospherics

Which of the following is the first step in the approach for developing situation-based marketing strategies?

Use observational studies, focus group discussions, depth interviews, and secondary data to discover the various usage situations that influence the consumption of the product.

To understand a consumer's behavior, we must know about the

consumer, situation, and stimulus object.

Which of the following services would be classified as having an extended hedonic consumption purpose?

cruise

Gertrude is very environmentally-conscious, so she only uses paper bags at the grocery store and tries to purchase items in packages that are recyclable. Her behavior concerns which type of situation?

disposition situation

Walker and his wife have two children. They have purchased a new computer for their household every four years or so for almost 20 years. When Walker purchases a new one, usually for him to be able to work at home, one of his children will get the old one. However, they have a few old computers sitting in the attic and garage because Walker doesn't really know how to get rid of them. This is an example of which type of situation?

disposition situation

Which situation involves consumers disposing of products or product packages after or before product use?

disposition situation

Which of the following is a negative emotion influenced by both the product (e.g., hearing aids, feminine hygiene products) and the situation?

embarrassment

Which type of industry has developed around the use of ambient scents?

environmental fragrancing

Physical surroundings represent the situational characteristic that has the greatest impact on consumption behavior.

false

Psychographics is the process managers use to manipulate the physical retail environment to create specific mood responses in shoppers.

false

The only aspect of music that influences consumer behavior is tempo.

false

The presence of close family members during the shopping occasion increases impulse buying more than close friends.

false

Clark and his family normally live paycheck to paycheck. However, this month, they found themselves with a little extra money, so they decided to go out to a nice restaurant and to a movie. This is an example of the antecedent state of

momentary conditions

The situation interacts with the marketing activity and the individual to determine behavior. Which of the following is a marketing activity?

package

Melanie lives in a small city that does not have a lot of the interesting retail stores. She and her two best friends take a trip twice a year to places such as Atlanta, Dallas, and Chicago to go shopping. It's so exciting for them to go in some of the stores because they are so unique, and they have only seen them online or in catalogs. Also, several cities now have lifestyle centers or town centers that are reminiscent of downtown in bygone days. All of the factors such as décor, sounds, aromas, lighting, weather, and configurations of merchandise or other materials surrounding the merchandise that Melanie and her friends make a special trip to experience comprise which situation characteristic?

physical surroundings

Which color is arousing?

red and yellow

Every year around the 4th of July, families get together and celebrate a family reunion as well as Independence Day. The Normans, one such family, does this every year, and the party is pretty much the same every year. A cookout is held at one family member's home, and games for the children are played, such as a three-legged race and an egg toss competition. The family that wins the overall competition gets to take home a hideous, but meaningful trophy for that year. This is an example of a

ritual situation

Richard is studying how various usage situations influence the consumption of his company's products. He conducted qualitative analyses (i.e., focus group discussions and depth interviews) as well as surveyed a larger sample of consumers to better understand and quantify how products are used and the benefits sought in the usage situation by the market segment. Richard is performing the first two steps in an approach to develop

situation-based marketing strategies.

Many of you have probably heard of Banana Republic retail stores and perhaps have shopped there. Many of you may not know that the store used to look much different than it does today. It used to be more like an adventure, and the merchandise assortment was more appropriate for a safari. If you've ever seen an Indiana Jones movie, you can get a pretty good idea of what Banana Republic used to look like. The stores would have a jeep in the store, camouflage netting, and music from the 1940s playing. The inside had wooden beams and maps hung on the wall that looked like treasure maps. Much of the merchandise was accompanied by a sign that had a tale of some adventure associated with it. These physical features of the retail environment are referred to as the

store atmosphere

The sum of all the physical features of a retail environment is referred to as the

store atmosphere

John is a salesman and gave one of his customers an expensive watch. Which of the following is the most likely reason John gave this gift?

to elicit a return favor

Determining how products are currently used across situations can help the marketer develop appropriate advertising and positioning strategies.

true

Expanded usage situation strategies can produce major sales gains for established products.

true

The disposition situation can create significant social problems as well as opportunities for marketers.

true

To better understand a consumer's behavior, we must know about the consumer, about the primary stimulus object, and about the situation.

true

Rachel is going to the mall to purchase a wedding gift for a coworker. Based on research, which type of product is she likely to buy?

utilitarian

Which of the following is a step in the approach for developing situation-based marketing strategies that was given in the textbook?

All of these choices are correct

Consumers typically attend the theater for utilitarian purposes.

false

Consumer behavior occurs within four broad categories or types of situations: the communications situation, the purchase situation, the usage situation, and the social situation.

false

Individuals cannot "create" the situations they face.

false

Marketers do not attempt to change or create consumption patterns associated with rituals.

false

Mood is an example of a momentary condition reflecting a temporary state of being.

false

Marcie will soon be 50 years old, so to pamper herself, she decided to get a massage. With respect to the typology of service environments, this type of service would be categorized as

hedonic

How does music influence consumer behavior?

influences mood

Jessica and her friends are 16 years old and like to shop at Abercrombie & Fitch, which is a clothing store targeted to teens and young adults. They like to go in that store because there are usually some pretty cute guys working and shopping there. Even though there are some parents shopping with their teens, the other customers are usually teens like themselves. The other individuals present in this store represent the

social surroundings

The other individuals present in the particular situation are referred to as the

social surroundings