Ch4 Analysing the marketing environment.

sociocultural forces

An organisation recognising the ageing population and offering a Seniors discount for older customers is most likely to be responding to

A marketing service agency

Currently, Diego Calabresa is employed by a firm that conducts marketing research and creates ads for other companies that help them target and promote their products to the right markets. Who is Diego's employer?

opportunities and threats.

Factors that are beyond the organisation's direct control, though the organisation may be able to have some influence over them, are

technological force

For many years Woolworths Ltd sent its produce suppliers orders via fax machine. As the internet has become the dominant communication channel orders are no longer sent via fax, they are now accessed by the suppliers from a Woolworths Ltd website. This change is the result of a ________.

concern for the natural environment

Hardware retailer, Bunnings, has a sustainability policy in place and has been a leader in recycling. Among Bunnings' sustainability practices has been the elimination of free single-use plastic shopping bags. Instead of automatically offering shoppers a single use plastic bag, customers may help themselves to a recycled box or alternatively purchase an enviro-bag. Savings generated from the elimination of bags is now donated to the Keep Australia Beautiful Council. Bunnings is most likely responding to ________.

a weakness.

If in doing a SWOT analysis an organisation identified that its retail store site was poorly located, this would be an example of a threat.

Environmental analysis

Nabisco learned that health-conscious consumers preferred lower fat snack foods. At the same time, the firm saw sales of such products slumping and was careful not to launch any new varieties of these products for a while. Which of the following best describes Nabisco s action?

consumer

Percy Original caters to a market of individuals and households that buy goods and services for personal consumption. What type of market does Percy Original serve?

economic

The ________ environment consists of factors that affect consumer purchasing power and spending patterns.

conducting situational analysis.

The marketing department of a large retail company assesses their current situation in order to clearly state where the company is now. This is an example of the company:

age structure of the population

The most important demographic trend in Australia and New Zealand is the ________.

ethics; social responsibility

The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of ________ and ________.

social

The rise of a café culture especially in inner city and CBD precincts has resulted in a new breed of consumer. Some cafes have reported that consumers are turning to the café as a quasi-office. For the price of a coffee or a small meal, consumers are using the café as a place to meet clients, hold meetings, work on their laptops, recharge their communications devices, read reports, prepare documents and generally carry out office-related duties. In this context, consumers are exhibiting which type of trend?

sociocultural forces & technological forces.

The rising use of social networking sites could be attributed to

analysis

When PepsiCo takes the information collected through research and attempts to assess and interpret what it means for its soft-drink marketing efforts, PepsiCo is engaged in environmental

competitive forces

Which of the following is not part of an organisation's macro-environment?

the microenvironment

You have been directed to study the factors close to the company that affect its ability to serve its customers suppliers, marketing intermediaries, customer markets, competitors, and publics. Which environment are you studying?