Ch.5 MKT772

Which of the following is a new way in the changing view of analyzing the competition?

Active and proactive competitive strategy (moderate)

According to the text, describing competitors involves all of the following key areas EXCEPT:

All of the selections are key areas. (moderate)

All of the following are key areas to consider when identifying competitors EXCEPT:

All selections are recognized as key areas to consider. (difficult)

The question "How does GE allocate resources across its home appliance portfolio: refrigerators, dishwashers, washers, and driers?" is an example of which level of collecting competitor data?

Business unit (moderate)

Which of the following is NOT an example of an internal source of data that relates the functionality dimension of competition?

Competitors' sales literature (moderate)

Which of the following is NOT mentioned in the text as an important attribute to incorporate when building scenarios?

Conjoint analysis (difficult)

Which of the following best describes the scenario that asks what the competitor might do under different sets of market or industry conditions?

Constrained scenarios (difficult)

The question "What effort is GE placing into innovation versus increasing efficiency?" is an example of which level of collecting competitor data?

Corporate (moderate)

Sources of secondary data include all of the following EXCEPT:

Customer surveys (moderate)

Which of the following best describes the competitive threat that occurs when the firms' customers decide to incorporate into its own operations functions that the firm currently performs?

Customers integrating backward (moderate)

__________________ is a net benefit or cluster of benefits, offered to a sizable group of customers, which they value and are willing to pay for but cannot get, or believe they cannot get, elsewhere.

Differential advantage (moderate)

External sources of analyzing the availability dimension of competition include all of the following sources EXCEPT:

Distribution and logistic personnel (difficult)

Which of the following best describes the scenario that starts with the competitor's current strategy and considers what might emerge?

Emergent scenarios (moderate)

According to the text, all of the following are important attributes of scenarios EXCEPT:

External consistency (moderate)

A critical issue in identifying direct competitors is the presence or absence of a capable workforce.

False (difficult)

Constrained scenarios start with the competitor's current strategy and consider what might emerge.

False (difficult)

Describing competitors is the first step in the framework for gaining competitive insight.

False (moderate)

Direct competitors are those firms offering similar benefits as the firm's products but in a significantly different way.

False (moderate)

Primary data implies that the information is already available but needs to be collected, sorted, and given meaning in the context of the questions management wants to answer.

False (moderate)

The line organization that sets out the basic responsibilities and reporting relationships in a competitor's organization is referred to as culture.

False (moderate)

When a supplier believes it has the competence to fulfill the functions currently carried out by a customer firm and that the potential for additional profit margin is sufficiently attractive, it may integrate backward.

False (moderate)

According to the text, all of the following are new ways in the changing view of analyzing the competition EXCEPT:

Focus only on direct competitors. (moderate)

Which of the following is NOT mentioned in the text as a level of data that is important when collecting competitor data?

Governmental (moderate)

Which of the following is the FIRST step in the framework for gaining competitive insight?

Identify (moderate)

_______________ are those firms offering similar benefits but with different products, technology, and/or business models?

Indirect competitors (easy)

All of the following are examples of external sources of data that relate to the firm's product line EXCEPT:

Industry studies conducted by the firm's own personnel (difficult)

Which of the following is the LAST step in the framework for gaining competitive insight?

Manage (moderate)

Which of the following prohibits former employees from working for competitors for a defined time period?

Non-compete agreement (moderate)

_________________ prohibit revealing information to third parties and are standard for consultants and others who work for the firm on a contract basis.

Nondisclosure agreements (moderate)

Which of the following is NOT mentioned in the text as an important attribute of effective scenarios?

Perceptual maps (moderate)

__________________ includes the expertise of competitors' managers and their anticipated strategic moves.

Qualitative data (moderate)

__________________ includes measures like profitability and market share.

Quantitative data (moderate)

All of the following are examples of external sources of information where the price dimension of competition can be obtained EXCEPT:

Sales force reports (moderate)

_______________ implies that the information is already available but needs to be collected, sorted, and given meaning in the context of the questions management wants to answer.

Secondary data (moderate)

According to the five-forces model, three of the five forces the firm faces are competition and includes all of the following EXCEPT:

Shadow competitors (moderate)

_______________ is the competitive threat that occurs when the firm's supplier decides to incorporate functions that the firm currently performs into its own operations.

Suppliers integrating forward (moderate)

Which of the following is NOT an example of a major type of scenario used to project future competitor actions?

Technological scenarios (moderate)

Which of the following is NOT mentioned in the text as an important source of secondary data?

The competitor's suppliers (moderate)

Examples of primary data include all of the following EXCEPT:

The firm's annual report (moderate)

Emergent scenarios describe the scenario that starts with the competitor's current strategy and considers what might emerge.

True (difficult)

A broad definition of complementer would include any organization (except customers) whose activities positively impact the firm's sales.

True (easy)

Qualitative data includes the expertise of competitors' managers and their anticipated strategic moves.

True (easy)

Quantitative data about competitors includes measures like profitability and market share.

True (easy)

A company's annual report is an example of secondary data.

True (moderate)

According to the text, the value chain is the set of major work activities conducted by the competitor and the manner in which these are connected to external entities such as suppliers and customers.

True (moderate)

Corporate, business unit, and market segment are important levels of data to consider when collecting information on competitors.

True (moderate)

When customers believe they have the competence to fulfill the supplier function and that potential for additional profit margin is sufficiently attractive, they sometimes integrate backward.

True (moderate)

Which of the following is NOT one of the competitive evaluation questions that competitor assessment analysis and game theory helps to answer?

What is the profitability index of the firm's competitor? (moderate)

Which of the following is NOT one of the core questions about the value chain that a firm asks when analyzing the competition?

Where does the competitor break even? (moderate)

Which of the following best describes Xerox as a competitor in the following example? "Xerox copying machines compete with computers, fax machines, computer modems, and video conferencing."

Xerox is an indirect competitor. (easy)

A broad definition of _______________ would include any organization (except customers) whose activities impact the firm's sales.

complementer (easy)

In a competitor's organization, the behaviors, norms, beliefs, and values that together describe what the competitor stands for and how its members operate and behave is called _______________.

culture (easy)

When the customer believes it has the competence to fulfill the supplier function and that potential for additional profit margin is sufficiently attractive, _______________.

customers may integrate backward (moderate)

Scenarios based on open-end "what-if" questions that suggest possible end states are referred to as _______________.

unconstrained scenarios (difficult)

According to the text, the _______________ is the set of major work activities conducted by the competitor and the manner in which these are connected to external entities such as suppliers and customers.

value chain (moderate)