chap 3 marketing

________ is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.

Demography

Which of the following is an example of cause-related marketing?

a firm selling electronics and giving a percentage of sales to charity

Subsistence economies are best defined as economies that ________.

consume most of their own agricultural output and offer few market opportunities

Changes in variables, such as income, cost of living, interest rates, and savings and borrowing patterns most likely reflect changes in the ________ environment of a company.

economic

Which of the following is most likely a characteristic of firms that adopt a reactive approach toward the marketing environment?

B) They take advantage of the opportunities provided by the environment.

________ markets consist of individuals and households that buy goods and services for personal use.

Consumer

Which of the following is most likely true about people's beliefs and values?

Core beliefs and values have a high degree of persistence.

Which generational group is most likely less materialistic when compared with other groups?

Generation X

In a marketer's macroenvironment, the ________ environment consists of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society.

Political

Which of the following is most likely true about companies that take a proactive stance toward the marketing environment?

They develop strategies to change the marketing environment.

Which generational group controls the highest percentage of disposable income in the United States?

baby boomer

Kelstone Developers is planning to build a new shopping mall that would require the partial acquisition of a nearby public park. Walking Green, an environmental group, challenges the plan citing environmental destruction. In response to the demands of Walking Green, Kelstone Developers promises to build a huge park-like walkway around the mall. Walking Green is an example of a(n) ________ in this scenario.

citizen-action public

Which of the following represents a change in the technological environment of a marketing firm?

increased use of RFID systems to track products

The town of Genter recently witnessed a devastating hurricane that crippled the town's infrastructure. Q-Mart, a retail chain that plans to open a new retail store in Genter, organizes a program to help the people of Genter. The program consists of providing free meals to those who lost their dwellings in the hurricane. What section of the marketing microenvironment is Q-Mart most likely trying to reach?

local publics

One of the demographic trends seen in the United States over the last few decades is the decrease in the proportion of ________.

manufacturing workers

A marketing intermediary would most likely help a firm by ________

moving the firm's goods from production points to distribution centers

Governments most likely enact business legislation to ________.

prevent unfair competition in the market

Which of the following are examples of internal publics of a company?

the managers, board of directors, and workers of the company