Chapter 1 Quiz ISM 3540
In the Opening Vignette on Sports Analytics, what type of modeling was used to predict offensive tactics? A) cascaded decision trees B) heat maps C) heuristics D) sentiment analysis
B) heat maps
Business intelligence (BI) is a specific term that describes architectures and tools only.
False
Computerized support is only used for organizational decisions that are responses to external pressures, not for taking advantage of opportunities.
False
What type of analytics seeks to determine what is likely to happen in the future? A) prescriptive B) descriptive C) predictive D) domain
C) Predictive
The very design that makes an OLTP efficient for transaction processing makes it inefficient for A) transaction processing systems that constantly update operational databases B) the collection of reputable sources of intelligence C) output like end user ad hoc reports, queries, and analysis D) transactions such as ATM withdrawals, where we need to reduce a bank balance accordingly
C) output like end user ad hoc reports, queries, and analysis
In what decade did disjointed information systems begin to be integrated? a) 1970s b) 1980s c) 2000s d) 1990s
b) 1980s
BI applications must be integrated with A) databases. B) legacy systems. C) enterprise systems. D) all of these
D) all of these
What has caused the growth of the demand for instant, on-demand access to dispersed information? A) the need to create a database infrastructure that is always online and contains all the information from the OLTP systems B) the fact that BI cannot simply be a technical exercise for the information systems department C) the increasing divide between users who focus on the strategic level and those who are more oriented to the tactical level D) the more pressing need to close the gap between the operational data and strategic objectives
D) the more pressing need to close the gap between the operational data and strategic objectives
In the Opening Vignette on Sports Analytics, what was adjusted to drive one-time ticket sales? A) player selections B) stadium location C) fan tweets D) ticket prices
D) ticket prices
Due to industry consolidation, the analytics ecosystem consists of only a handful of players across several functional areas.
False
Information systems that support such transactions as ATM withdrawals, bank deposits, and cash register scans at the grocery store represent transaction processing, a critical branch of BI.
False
Major commercial business intelligence (BI) products and services were well established in the early 1970s.
False
Managing information on operations, customers, internal procedures and employee interactions is the domain of cognitive science.
False
Many business users in the 1980s referred to their mainframes as "the black hole," because all the information went into it, but little ever came back and ad hoc real-time querying was virtually impossible.
False
Successful BI is a tool for the information systems department, but is not exposed to the larger organization.
False
The growth in hardware, software, and network capacities has had little impact on modern BI innovations.
False
Computer applications have moved from transaction processing and monitoring activities to problem analysis and solution applications.
True
During the early days of analytics, data was often obtained from the domain experts using manual processes to build mathematical or knowledge-based models.
True
In the 2000s, the DW-driven DSSs began to be called BI systems.
True
Managing data warehouses requires special methods, including parallel computing and/or Hadoop/Spark.
True
Traditional BI systems use a large volume of static data that has been extracted, cleansed, and loaded into a data warehouse to produce reports and analyses.
True
Business applications have moved from transaction processing and monitoring to other activities. Which of the following is NOT one of those activities? a) data monitoring b) solution applications c) problem analysis d) mobile access
a) data monitoring
Big Data often involves a form of distributed storage and processing using Hadoop and MapReduce. One reason for this is a) centralized storage creates too many vulnerabilities. b) the "Big" in Big Data necessitates over 10,000 processing nodes. c) Big Data systems have to match the geographical spread of social media. d) the processing power needed for the centralized model would overload a single computer.
d) the processing power needed for the centralized model would overload a single computer.
Today, many vendors offer diversified tools, some of which are completely preprogrammed (called shells). How are these shells utilized? A) All a user needs to do is insert the numbers. B) They are used for customization of BI solutions. C) They host an enterprise data warehouse that can assist in decision making. D) The shell provides a secure environment for the organization's BI data.
A) all a user needs to do is insert the numbers
OLAP systems and Data Warehouses are optimized for A) outputs like end-user ad hoc reports, queries, and analysis. B) inputs like inserts, updates, deletes in the database
A) outputs like end-user ad hoc reports, queries, and analysis.
Which of the following is an umbrella term that combines architectures, tools, databases, analytical tools, applications, and methodologies? A) DSS B) BI C) ERP D) MIS
B) BI
What type of analytics seeks to recognize what is going on as well as the likely forecast and make decisions to achieve the best performance possible? A) predictive B) domain C) prescriptive D) descriptive
C) prescriptive
The competitive imperatives for BI include all of the following EXCEPT A) right place B) right time C) right type of data center D) right information
C) right type of data center
Which of the following is NOT an example of transaction processing? A) ATM withdrawal B) bank deposit C) sales report D) cash register scans
C) sales report
Relational databases began to be used in the A) 1990s. B) 1970s. C) 1960s. D) 1980s.
D) 1980s