Chapter 10 Intro to Marketing Quiz

A set of Bose car speakers sold to Ford for use in the production of a hybrid Escape, would be an example of a(n) _____.

Component part

What type of product does Dannon Yogurt represent for most consumers?

Convenience

Tojitos Mexican Restaurant purchased several large ovens for use in remodeling its kitchens. These ovens are an example of which type of business product?

Installations

An accountant buys pencils to be used in calculating the taxes of other business firms. Based on this information, pencils in this case would be considered as:

MRO supplies

Sara Lee Corporation manufactures desserts, breads, pantyhose, meats, and a variety of other products. These products make up Sara Lee's product _____.

Mix

Products for which buyers are willing to spend some time comparing stores and brands for differences in prices, product features, and services are called _____ products.

Shopping

David Wilson is an avid collector of Major League Baseball memorabilia. He greatly desires to own the "special" bat that got the slugger Sammy Sosa a seven-game suspension due to its illegal contents. This is an example of a(n) ____ product.

Specialty

When Fiat offers to let qualified buyers test drive the new Fiat Doblo Van, the dealer is trying to stimulate the _____ stage of the product adoption process.

Trial

While Alec's grandfather still prefers using a land line, he just bought his first cell phone. Alec's grandfather is most likely oriented toward the past and is a member of the ____ group.

laggards

During the _____ stage of the product life cycle, weaker competitors are squeezed out of the market.

maturity