Chapter 10 - Public relations

Vertical video

Video framed in an orientation in which height is greater than width.

Infographics

Visual presentations designed to communicate info simply and quickly with combinations of images, charts, tables or text.

Public domain

Works of intellectual property for which the copyright has expired, the creator has forfeited rights, or copyright laws to not apply, making the works freely available for public use.

Landscape orientation

images or video framed so that width is greater than height, like traditional movies

Freelancers

people who work on a project-by-project basis instead of working more permanently for a single employer

Post production

process in media production that occurs after raw audio, video, or images have been recorded - includes editing, combining media elements, transitions and special effects.

Multimedia

the combination of any two or more forms of media such as text, graphics, moving images and sounds.

Explainer video

video produced to demonstrate a product, service, or process.

Snackable content

Easy-to-consume pieces of content that are available on the go

End-user license agreements (EULA)

Legal agreement between a soft-ware provider and the person using the software

NSFW

Shorthand for "Not Safe/Suitable For Work"

Uses and gratifications

Approaches to studying communication that focuses on how people use media and the gratifications they seek from media, as apposed to studying the effects of media on appeal as passive audiences.