Chapter 11 Homework

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Innovation

Blush Inc., a cosmetic manufacturing company, is often engaged in developing and commercializing new eyeliner formulations.

Empowerment

Arnold, a production engineer in an automobile company, is allowed to choose the best method for achieving production-related targets by his manager.

Creativity

Christopher, a software programmer, develops several new programs that are useful for his routine programming needs.

Experience of Flow

Claire is completely involved in her work during painting lessons and feels it is worth being involved in painting for its own sake.

traditional thinking

Daniel runs a supermarket. He often puts items on sale to increase revenue, which is done by most retail stores. In this case, Daniel is engaged in _____.

insight

During her drive to work, Megan suddenly realizes that she has found the right gift to give her father for his birthday. This step of the creative process in which the solution to a problem suddenly flashes into a person's mind at an unexpected time is known as _____.

b. Passion for the task and non-conformity

Gabriel is a creative ballet dancer because of her interest and the satisfaction she derives from it. She is completely involved in the activity and gives it her best. Which of the following characteristics of creative individuals is shown in the given example? a. Convergent thinking abilities b. Passion for the task and non-conformity c. Nonconformity d. Persistence e. Passion for the task

Design of Work Groups

Herbert, a senior manager often heading teams for special projects, ensures a blend of gender, race, and ethnicity to enhance the creativity of the team.

incubation

Lucy, a doctoral fellow, does not appear to be working on the preliminary research presentation to be delivered next week. However, she has collected all the required data and her subconscious mind is engaged. This example shows an individual in the _____ stage of the creative process.

problem recognition

Lydia is a computer engineer in a small company. She notices that the company does not have its own website and realizes that the company needs one. In this example, Lydia is in the _____ stage of the creative process.

attaining collaboration through the formation of a team that shares ides

James is chosen to head the new product development project launched by his company. The project requires people from different divisions of the company. James should try to get the best ideas for innovation by _____

e. Nonconformist and thrill-seeking

Jonathan takes over as the manager of the product design team of a company producing machine parts. Jonathan is a very creative leader. As a creative leader, which of the following personality traits might Jonathan possess? a. Thrill-Seeking b. Arrogant c. Impatient d. Nonconformist e. Nonconformist and thrill-seeking

Place creative work within a moral context.

One of the criticisms of The Rapid Cash Store is that it exploits the poor. As a responsible and creative CEO, you have to ensure that the business is carried out in an ethical manner. What would you do to ensure that your business incorporates creative ideas and at the same time remains ethical?

immersion

Margaret works in a chemical laboratory. She finds that there is no proper inventory management system for monitoring the use of chemicals and decides to come up with an effective method for inventory management. According to the steps of the creative process, what is Margaret's next step?

immersion

Maurice has decided the theme for his university's photography contest. He concentrates and comes up with several ideas for its implementation without finalizing or evaluating them. In this scenario, Maurice is in the _____ stage of the creative process.

lawyer

Robert is one of the most creative research scientists in his company that produces high performance plastics for various applications. He comes up with a research proposal to develop a material to be used in aircrafts that can result in increased fuel efficiency. The company's top management refuses to accept Robert's proposal. However, Robert persists with his idea and convinces his superiors after several discussions and presentations. In the context of creative thinking, the role played by Robert in convincing his superiors to proceed with his proposal is that of a(n) _____.

Intellectual Challenge

Sidney manages a team of highly creative individuals and assigns tasks to each of them based on their capabilities.

b. Arial Inc., a large leather product manufacturing company, encourages its employees to post their ideas on new products in the company's database.

Which of the following examples shows a strategy for enhancing creative thinking? a. Nathan, the owner of a large chain of retail stores, decides to put up a sale in order to increase revenue, which is often done by most retailers. b. Arial Inc., a large leather product manufacturing company, encourages its employees to post their ideas on new products in the company's database. c. Eva, a fashion designer, focuses on a particular theme when designing clothes for a new collection rather than experimenting with different themes and concepts. d. Taurus Inc., a tire manufacturing company, has an organizational structure with many layers of approval for testing and implementing new ideas.

a leader needs to develop creative ideas to improve productivity and achieve satisfaction, as well as bring ideas that did not exist previously

The Rapid Cash Store has come in for a lot of criticism because of the manner in which it operates. If you were in Sam's position as the CEO, you would think that it is your responsibility to generate creative business ideas for the store because _____.

think divergently to find a number of possible alternative ways to solve the problem, and play the role of explorer by talking to people in different fields for possible business ideas.

The executive team at The Rapid Cash Store is unable to find creative solutions for the problem of finding new business avenues. If you are a member of the executive team, what steps would you take to find creative sources of revenue for the store?

Pet-Peeve Technique

The marketing team of a company engages in brainstorming sessions to identify the complaints that the production team might experience.


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