Chapter 13

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T/F: An individual who takes the peripheral route (cues) to comprehend information pay more attention to the endorser of a message than the actual message.

True

T/F: Culture is a set of beliefs, values, attitudes, habits, and forms of behavior that are shared by a society and are transmitted from generation to generation.

True

According to the video of "Cultural Impacts," which of the following was NOT an element to help a destination to develop tourism and attract tourists? Indigenous culture Customs of society tourist curiosity infrastructure

infrastructure

____________ shows the collective perceptions of a segment of the market for a particular destination on factors considered important to them. Restoration of information A perceptual map Information appeal Information discrepancy

A perceptual map

Which of the following is NOT part the six dimensions of National Culture model? Large versus small power distance Long term versus short term orientation Indulgence versus restraint Altruism versus Selfishness

Altruism versus Selfishness

This traveler cohort is transitioning into retirement with money and time to spend on travel, and they do. They are less price sensitive and value health and wellness and personal gratification. Baby Boomers Generations Xers Generation Y Generation Z

Baby Boomers

Age is related to: Only the amount of leisure time available for travel Only the type and extent of activities followed Only the amount of money spent on leisure Both the amount of leisure time available for travel and the type and extent of activities followed

Both the amount of leisure time available for travel and the type and extent of activities followed

According to the video of "Cultural Impacts," culturally significant items lose their authenticity when they are ______________________. Commercialized globalized individualized customized differentiated from others

Commercialized

The example of the MGM Grand' the statue lion shows the effect of ______ in shaping tourism demand. Generation Age Culture Education Personality

Culture

Which of the following statements about culture's influence on travel and tourism is true? Culture values have nothing to do with visitor individual behavior Culture values do not influence how people evaluate a destination Culture differences can impact the level of understanding of the "hosts" at the destination Culture differences can ease difficulties in social interactions

Culture differences can impact the level of understanding of the "hosts" at the destination

This is NOT a component of the definition of culture Destination weather conditions Something shared by a society A set of beliefs, values, attitudes, habits and forms of behavior Something that is transmitted from generation to generation

Destination weather conditions

Which of the following is NOT included in the three-step process for marketers to evaluate the attributes of a destination? What do the potential visitors consider important? Do the potential visitors perceive that a destination has what they consider important? Do the potential visitors evaluate a destination based on emotions? Does the destination actually have them? none of the above

Do the potential visitors evaluate a destination based on emotions?

This socioeconomic factor is positively correlated with income: Gender Life-cycle stage Education Presence of children Household size

Education

Which of the following is NOT part of visitor attempts to preserve their self-image? Buy travel products consistent with their self-image Embrace travel products inconsistent with their self-image Purchase travel products that relate favorably to group norms of behavior Avoid travel products that show a radical departure from accepted group norms

Embrace travel products inconsistent with their self-image

T/F: "Cognitive" image of a destination refers to a travelers' "emotive" reactions to a destination.

False

T/F: According to the uncertainty avoidance dimension of Hofstede's National Culture model, "Americans" prefer to travel in groups to avoid a higher degree of uncertainty while "Asian" people are more motivated to travel by themselves.

False

T/F: According to the video of "Cultural Impacts," the Hawaii Hula has never been modified as an effort to preserve its own culture

False

T/F: Consumer psychographic characteristics do NOT exert influence on their travel choices and behavior.

False

____________ refers to the idea that the same information can be described and presented in different ways. Restoration of information Framing of information Information appeal Information discrepancy

Framing of information

Which of the followings is a functional image of a destination? Gloomy Pleasant Friendly High Price

High Price

People from ____________ tend to communicate ideas and opinions in an implicit way. High tolerance cultures Low tolerance cultures High context cultures Low context cultures

High context cultures

In Hofstede's National Culture model, which of the following best describes the notion of collectivism? People are supposed to look after the interests of their in-group and share similar beliefs with those of their in-group People should look after their own self-interests first and for most in travel People are expected to enjoy solo travel more than any other forms of travel People are supposed to be aversive to traveling to foreign countries

People are supposed to look after the interests of their in-group and share similar beliefs with those of their in-group

Family life stages can also be associated with barriers to travel and leisure enjoyment. Which of the following is not part of the three general barriers to travel related to family life stages? Intrapersonal Interpersonal Structural Political

Political

In general, people in high context cultures tend to be: Relational Rule-based & straightforward Don't care about others Self-centered

Relational

According to the video of "Cultural Impacts," which of the following was NOT an example of cultural impacts on tourism? Traditional dance such as the Hawaii Hula Great Wall of China Aboriginals in Australia Carpets in Turkey Theme park in Orlando

Theme park in Orlando

This is a possible reason for a traveler to continue to stay at an old favorite hotel where the level of service has declined. Consumers have a limited attention span There is a tendency for consumers to ignore market stimuli There is a tendency for consumers to stabilize their perception even after the original basis for the perception has changed There is a tendency for consumers to want uniformity of marketing messages There is a tendency for consumers to stay true to their self-image

There is a tendency for consumers to stabilize their perception even after the original basis for the perception has changed

T/F: A generational cohort is a cohort of individuals who were born around the same time and share distinctive social and historical life events during their formative years.

True

T/F: After a visit occurs, personal experience will modify the perception of a destination.

True

Which of the following best describes female travelers as compared to male travelers? Female travelers are less motivated by social reasons compared to men Female travelers are more likely to avoid travel compared to men Female travelers tend to place less emphasis on the health benefits of travel and destination activities Women travelers tend to place more emphasis on the emotional and social benefits of travel and destination activities

Women travelers tend to place more emphasis on the emotional and social benefits of travel and destination activities

T/F: According to the video of "Cultural Impacts," the Great Wall of China was originally built for the purpose of tourism development only.

false

This generation embraces multiculturalism and global thinking. They make less traditional choices in life and in leisure. This generation tends to be strongly motivated to relax and unwind when it comes to vacation-taking. Baby Boomers Generation Xers Generation Y Generation Z Millennials

generation xers

T/F: Culturally influenced practices can be observed in service design such as table setup, method of cooking, or use of spices.

true


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