Chapter 13 - Marketing

Rank order the different eras of marketing by putting the earliest at the top to the most recent at the bottom.

1. Production 2. Sales 3. Marketing concept 4. Customer relationship

Promotion inclides:

Advertising, public relations, personal sales

Instead of selling your product throughout the U.S., you might concentrate on one or two regions. This is an example of which type of segmentation?

Georgraphic

The focus of the marketing era that makes sure everyone in the organization has the same objective - customer satisfaction - is the ______ orientation.

Service

Within the marketing environment, computers, telecommunications bar codes, data interchange, and internet changes are all considered:

Technological factors