Chapter 13

superstore

store that offers a large assortment of routinely purchased food products, nonfood items, and services

Price decsion

Deciding on either high markups on lower volume or low markups on higher volume

Advertising, personal selling, sales promotion, public relations, and direct marketing are all considered __________.

Promotion Decisions

A(n) __________ is a store that offers a large assortment of routinely purchased food products, nonfood items, and services.

Superstore

Kohl's is an example of an?

Which of the following is an example of a discount store?

__________ sell to manufacturers rather than to retailers.

industrial distributors

convienence store

A small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods

retail cooperative

A group of independent retailers who jointly establish a central buying organization and conduct joint promotion efforts

place decsion

Choosing locations that are accessible to the target market in areas that are consistent with the retailer's positioning are most relevant to the __________.

off price retailer

A store that buys at less-than-regular wholesale prices and sells at less than retail is a(n) __________.

wholesaling

All the activities involved in selling goods and services to those buying for resale and business use

limited service wholesalers

CORRECT ANSWER: a large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products

product and assortment decsion

Deciding on store atmosphere is a major part of a product variable, and is an example of a __________.`

__________ is a major part of a product variable, and is an example of a product assortment and services decision.

Deciding on the store atmosphere

__________ provide an entire line of services: carrying stock, maintaining a sales force, offering credit, making deliveries, and providing management assistance.

Full Service Wholesalers

Advertising, personal selling, sales promotion, public relations, and direct marketing

Promotion Decisions

a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit

Shopping Center

showrooming

The shopping practice of coming into retail stores to check out merchandise and prices but instead buying from an online-only rival

Which of the following is a wholesaler-sponsored group of independent retailers engaged in group buying and merchandising?

Voluntary Chain

corporate chain

Which of the following refers to two or more outlets that are commonly owned and controlled?

They sell primarily to retailers and provide a full range of services.

Wholesale Merchants

supermarket

a large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products

What is the name for all the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use?

retailing