Chapter 13: Quiz Review

People born between 1946 and 1964 belong to _____.

The baby boom generation

True/False: Culture or origin is considered one of the acculturation agents mentioned in the text.

True

An extended family unit is characterized by ______ living together.

3 generations that live together. Grandparents, Aunts/Uncles, and Cousins

A nuclear family consists of ______.

A mother, a father, and one or more children.

The process of movement and adaption to one country's cultural environment by a person from another country is called ______.

Acculturation

A component of a person's subculture is ______.

Age, Race, and Ethnic Background

Most religion-oriented marketing activity in America can be traced to the ______ community.

Born-Again Community

The actual number of years a person has been alive is their _____ age.

Chronological

An age ______ consists of people of similar ages who have undergone similar experiences.

Cohort

The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ______.

Deethnicization

Nearly 60% of the Hispanic American population are of ______ decent.

Mexican

_______ refers to the factors that motivate people to physically uproot themselves from one location to another.

Movement

A _____ is defined as a group whose members share beliefs and common experiences that set them apart from others.

Subculture

Which American Ethnic subculture is the fastest growing?

Hispanic

True/False: Mainstream markets used to avoid religion topics, now they actively target church members.

True