Chapter 13: Quiz Review
People born between 1946 and 1964 belong to _____.
The baby boom generation
True/False: Culture or origin is considered one of the acculturation agents mentioned in the text.
True
An extended family unit is characterized by ______ living together.
3 generations that live together. Grandparents, Aunts/Uncles, and Cousins
A nuclear family consists of ______.
A mother, a father, and one or more children.
The process of movement and adaption to one country's cultural environment by a person from another country is called ______.
Acculturation
A component of a person's subculture is ______.
Age, Race, and Ethnic Background
Most religion-oriented marketing activity in America can be traced to the ______ community.
Born-Again Community
The actual number of years a person has been alive is their _____ age.
Chronological
An age ______ consists of people of similar ages who have undergone similar experiences.
Cohort
The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ______.
Deethnicization
Nearly 60% of the Hispanic American population are of ______ decent.
Mexican
_______ refers to the factors that motivate people to physically uproot themselves from one location to another.
Movement
A _____ is defined as a group whose members share beliefs and common experiences that set them apart from others.
Subculture
Which American Ethnic subculture is the fastest growing?
Hispanic
True/False: Mainstream markets used to avoid religion topics, now they actively target church members.
True
