chapter 14

what is another name for an eshop

E store or e tailer

what is another term for instant messaging

IMing

what are the four challenges facing e business outlined in the text

Identifying limited market segments, management customer trust, ensuring consumer protection, and adhering to taxation rules

which of the following is not considered an advantage of a content management system

content management systems increase order entry speed

which represents the primary forms of e business

content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers

Search engine optimization are keywords that advertisers choose to pay for and appear as sponsored links on the google results pages

false

a business model is a plan that details how a company creates, delivers, and generates revenue on the internet

false

managing consumer trust is not a challenge for e business participants as the internet has numerous security technologies in place completely protect consumers and their online transactions

false

pay per click generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call

false

which of the following represents adwords

keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages

Which ebusiness tool increases the speed of business by allowing the transfer of documents with the same speed as the telephone?

podcasting

what converts an audio broadcast to a digital music player

podcasting

what is the e business tool that can increase marketing reach and build customer loyalty through auto broadcasting

podcasting

what combines are along with science to determine how to make URL more attractive to search engines resulting in higher search engine ranking

search engine optimization

which of the following statements is accurate when considering the e business challenge of adhering to taxation rules

some online companies have to charge sales tax

For the past 20 years, Perry has been an owner of several Coldwell Banker Real Estate franchises. To increase business Perry spends a great deal of money marketing and advertising his businesses online. Perry decides he would like to move beyond just marketing and create an actual ebusiness that acts like a search engine but focuses on only the real estate industry. The main revenue source for Perry's ebusiness will be a charge of $50 a month for each property that is listed on the website. What is the primary revenue model for Perry's new business?

subscription fees

Adwords are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

true

a search engine is a website software that finds other pages based on keyword matching similar to google

true

search engine ranking evaluates the variables that search engines use to determine where a URL appears on the list of search results

true

what is the difference between a business model and an e business model

A business model details how a company creates, delivers, and generates and generates revenue; an e business model does all the same but, on the internet

As a trainer for Exempla Healthcare, Tina is faced with many challenges to properly training her new hires. There are over 40 different locations where Exempla employees work across the Chicago metro area. Tina decides to implement some valuable ebusiness tools to help reduce traveling costs, increase speed, and provide flexibility for completing training sessions with all the new hires. Tina primarily uses PowerPoints and videos during her training modules. What is the most effective ebusiness tool for Tina to implement and accomplish all of her training goals?

webinar

which of the following categories represents the three common forms of business operations: brick and mortar, click and mortar, and pure play

B2B

Carfax is an example of a company that sells its products or services directly to its consumers online. Which ebusiness model is Carfax using?

B2C

what is the difference between a B2C and a C2B

B2C focuses on business to consumers, and C2B focuses on consumers to business.

what is the e business model that applies to customers offering goods and services to each other over the internet

C2C