Chapter 14 quiz

Many elderly consumers have problems with arthritis. This painful condition makes it almost impossible for them to open jars or medicine containers because the joints in their fingers are so stiff. Which type of consumer problem is this?

active

Which type of consumer problem is one the consumer is aware of or will become aware of in the normal course of events?

active

Kim was participating in a group discussion centered on the participants' problems encountered while taking care of their hair. Which approach to problem identification is this?

activity analysis

Bessie is at the grocery store and is trying to remember some of the things she needs to buy. She is in the cleaning products aisle looking at the floor cleaning products. She's pretty sure she has another bottle left at home, so she doesn't purchase another. Bessie's perception of her current situation regarding this product reflects her

actual state.

Which problem recognition involves a discrepancy that a variety of brands within a product category can reduce?

generic problem recognition

Which type of consumer decision making does not include alternative evaluation?

limited decision making

Which type of decision making involves recognizing a problem for which there are several possible solutions?

limited decision making

Which approach to problem recognition starts with a problem and asks respondents to indicate which activities, products, or brands are associated with (or perhaps could eliminate) those problems?

problem analysis

All except which of the following nonmarketing factors affect a consumer's actual state?

reference group

An advertisement for Topol toothpaste, which is targeted at smokers and coffee and wine drinkers, stresses how this is the only brand that can remove the stains associated with these consumption behaviors. Which type of problem recognition is this marketer attempting to stimulate?

selective problem recognition