Chapter 16 marketing
In order to justify direct-response marketing, a product really needs to be priced above
$20
An example of an emerging type of power shopping center might contain
Michael's, Office Depot, T.J. Maxx, and Circuit City.
Redbox, ProActiv, and Clinique all sell their products through automatic vending, which is
a type of nonvoter retailing
Chandra has extensive contacts in the real estate business and brings together buyers and sellers. Although she assumes no risks, she can offer specialized knowledge about real estate. Chandra is a
broker
Self-service, general merchandise stores such as Kmart are known as
discount stores
Greg chooses to have his hunting equipment stored in a location away from the main part of town so that he can have a large parking lot and an outdoor range for customers to test out his merchandise. Greg's store is
truck
The target market of a regional shopping center typically includes at least ____ people.
150000
A general merchandise retailer offers
a variety of product lines that are stocked in depth
The use of the telephone and other nonpersonal media to introduce products to consumers, who then can purchase the products through the mail, telephone, or the Internet is called
direct marketing
Cash and Carry is a store that carries food, clothing, and household goods at lower price margins than other nearby stores. There is little service provided and customers have to bag their own purchases. Cash and Carry is most likely an example of a(an)_
discount store
Which type of retailer generally accepts lower margins than traditional retailers in exchange for higher sales volume?
discout stores
Alison lives in a remote area of Montana, where few good roads exist. She runs a small retail store specializing in western attire. Due to her remote location, Alison is most likely to obtain the merchandise for her store from
mail-order wholesalers
Independent intermediaries that represent two or more sellers and usually offer customers complete product lines in a restricted territory are called
manufacturers' agents
Tupperware, Sarah Coventry, Amway, and Avon sell products outside the confines of retail facilities. They are ____ retailers.
non-store
Drop shippers
take title to but not physical possession of the goods.
By buying in large quantities and delivering to customers in smaller lots, a wholesaler may perform all of the following physical distribution activities except
unit pricing
Sam's and Costco are examples of
warehouse clubs
Alison asks ten of her friends over to her home to learn about exciting new cosmetic products. A salesperson from Angel Products makes a presentation and takes the women's orders. This is an example of
a party plan
Michael's, PetSmart, and Staples are all examples of
category killers
A small self-service store that is open long hours and carries a narrow product assortment in convenient locations is best described as a
convenience store
By using Johnson Wholesale Co. for its distribution needs, the Apex Production has a distinct competitive advantage because the services performed by Johnson allow Apex to
focus on producing products that meet consumers' needs
The kinds of products being sold and the availability of public transportation are both factors that influence a retailer's decision about
location
Which of the following best describes wholesalers?
Organizations or individuals who buy products for resale to government, reseller, producer, and institutional users.
In franchising, which of the following is not a benefit that the franchiser gains?
The franchiser gains more control over how the franchisees operate the establishments.
Greg chooses to have his hunting equipment stored in a location away from the main part of town so that he can have a large parking lot and an outdoor range for customers to test out his merchandise. Greg's store is
a free-standing structure
Karen has been a buyer for Ocean Mist, a large cranberry processor, for several years. Believing that she knows a great deal about cranberries, their growers, and processors, she decides to go into business for herself. Karen wants to assume no risks of spoilage or price fluctuations. She sees herself as simply bringing the growers and processors together. Her new company would be a
broker
Which of the following was developed in 1927 to supply milk, eggs, and other products for customers replenishing their ice boxes?
convenience stores
The three major types of nonstore retailing are
direct marketing, direct selling, and automatic vending
the three major types of nonvoter retailing are
direct marketing, direct selling, and automatic vending.
All of the following are types of direct marketing except
direct selling
Advo Systems is an organization that mails product brochures and coupons to potential consumers who can then purchase these products by mail or by phone. Advo Systems illustrates which of the following methods of selling retail products?
direct-response marketing
An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is
franchising
If a retailer needed help with store design and training sales personnel, it would most likely use the services of a
full-service wholesaler
A wholesaler that carries a wide product mix but offers only limited depth within product lines is called a
general merchandise wholesaler
Which of the following is a full-service merchant wholesaler?
general merchandise wholesaler
Category killers compete primarily on the basis of
low prices and enormous product availability.
Sherri McRae wants to establish a fashion wholesaling firm. Because of the risks involved in the rapid obsolescence of high-fashion items, Sherri does not want to establish an organization in which she has title to the garments. Which of the following types of wholesale establishments has she ruled out?
merchant wholesaler
Lucas is planning a distribution strategy for his business. He is considering using direct marketing, direct selling, and automatic vending, which are all examples of ____ retailing.
nonstore
A shopping center that contains stores owned by manufacturers who make a special effort not to conflict with traditional retailers is a(n)
outlet shopping center
A shopping center that contains stores owned by manufacturers who make a special effort not to conflict with traditional retailers is a(n)
outlet shoppping center
A shopping center containing a Macy's, Sears, and JC Penney's as well as dozens of specialty shops, restaurants, and entertainment is most likely a
regional shopping center
Norah operates an upscale shop that does both pet grooming and human manicures and pedicures. She is reaching a market segment with people who place great value on their dogs and are concerned with their own appearance, yet pressed for time. No other businesses meet the needs of these consumers. Which strategic issue in retailing does Norah appear to have addressed?
retail positioning
Direct selling, direct marketing, and vending machines are all examples of
retailing
In contrast to industrial products, consumer products are often purchased because of
social influences
A functional and psychological picture in the consumer's mind of a retail store is called
store image
Aidan is getting ready to move to campus for his freshman year of college. To get the products he needs for his dorm room, he goes to a store that sells household goods such as plastic containers, sheets, and towels. The store also sells items such as shampoo, deodorant, and toothpaste. Aidan has most likely gone to a(n)
superstore
Aidan is getting ready to move to campus for his freshman year of college. To get the products he needs for his dorm room, he goes to a store that sells household goods such as plastic containers, sheets, and towels. The store also sells items such as shampoo, deodorant, and toothpaste. Aidan has most likely gone to a(n)
superstores
A merchant wholesaler
takes title to goods, assumes risk associated with ownership, and buys and resells products.
When products are presented to television viewers, who can purchase them by calling a toll-free number and paying with a credit card, ____ is being used.
television home shopping
Greg works with a group of farmers who provide him with a regular supply of a variety of fresh vegetables. He picks up their produce and has a regular route of grocers and restaurants who purchase quantities of the items he has on any given day. Greg's operation is which type of wholesaler?
trucl
