Chapter 17 Marketing

what is the correct term for when a manufacturer or retailer sells in more than one channel?

Omni channel strategy

Which of the following refers to a set of business activities that add value to products and services sold to consumers for their personal or family use? a) retailing b) manufacturing c) distributing d) wholesaling

a) retailing

Which of the following terms refers to the number of channel members used at each level of the marketing channel? a) consumption tiers b) distribution intensity c) marketing consistency d) channeling frequency

b) distribution intensity

the competition in food retailing could best be characterized as which of the following? a) lax b) average c) fierce

c) fierce

Which of the following is not a type of retailer that falls under the general merchandising retailing category? a) off price b) department c) wholesaler d) home improvement centers

c) wholesaler

The route or pathway that the product takes to get from the manufacturer to the retailer is known as what?

channel structure

What is a self service food store that offers a wide range of groceries, meat, and produce with only a limited assortment of nonfood items such as health and beauty aids?

conventional supermarkets

These manufacturers will work with different retailers depending on where their target consumers expect to find their products. What does this process refer to?

customer expectations

Which placement strategy involves manufacturers granting sole geographic territories to one or very few retailers so no other customers in the territory can sell a particular brand?

exclusive distribution

Full line discount, specialty, department, and off price are all types of retailers that fall under what category?

general merchandise

Which step in the four factor framework refers to when manufacturers determine which specific retailers would be appropriate to sell a specific product under consideration by the manufacturer?

identifying types of retailers

a _____ distribution strategy is when the goal is to get the manufacturers products into as many different outlets as possible.

intensive

Generally, the _____ and more sophisticated a firm is, the _____ likely it will be to use supply chain intermediaries.

larger; less

To stay competitive with other types of food retailers, conventional supermarkets have employed a number of different strategies. What is not a strategy they have adopted?

offer more national brands

Which type of distribution uses a few selected retailers in a given territory with the intention of maintaining a particular image and controlling the flow of merchandise into an are?

selective distribution

One of the reasons that manufacturers and retailers make such great partners is that retailers are able to provide a _____ benefit to manufacturers by taking on large amounts of inventory that would otherwise be held up in a manufacturers warehouse.

storage

a _____ is a type of food retailer consisting of a large super market and a full line discount store.

supercenter

What is the role of the retailer?

to help the consumer and the manufacturer