Chapter 18

collaborative partnership

-are agreements and actions made by consenting organizations to share resources to accomplish a mutual goal.

return of social investment

-assessment of impact -measure the outcomes of their investments in teh community, just as they would any oter invesment

corporate philanthropy or corporate giving

-businesses give generously to their communities through various kinds of philanthropic contributions to nonprofit organizations.

Corporations gifts forms

-charitable donations. money -in kind contriubtions. gifts of products or service -volunteer employee services. gifts of time

Corporate philanthropy recommend several other strategies to help companies benefit

-draw on teh unique assest and competencies of the business (Google provides free ads on search engine to nonprofit organ.) -align priorities with employee interests -align priorities with core values of the firm

direct involvement

-first wave -might adopt a school, providing it with cash, equipment, and volunteer assistance, and promising job interviews

collaboration for systemic reform

-fourth wave -involves collaborative partnerships among business organizations, schools, and government agencies.

corporate foundations

-grup of professionals that handle all grant requests -handle all charitable programs for corporations

output

-measures of the activities that took place -usually numerical counts of people and communitiies served. -or the number of people who recieved the help

In kind contributions

-products or services -has been rising and has surpassed cash contributions (Technology companies donate computer hardware, software and grocery retailers have donated food) -US tax laws have made a law that companies that donate new goods can deduct their fair market value within the relevant limits (Relook at 414)

Value Creation

-reps the benefits to the business of the program

impacts

-reps the difference the program made -the actual benefits that accrued to the people and communities served -tries to capture the actual result of the gift -how did the meds help the person

Inputs

-resources a company provides. -cash contributions, employee time, products and services, or logistics support

application of management principles

-second wave -school administration -business leaders assisted schools by advising administrators and government officials who needed training in management methods such as strategic planning and performance appraisal

Public policy initiatives

-third wave -in educaiton -ones calling for school choice and adoption of national testing standards

ways in which businesses and their community relations departments ahve addressed criical concerns

1. economic development 2. housing 3. aid to minority, women, and disabled veteran owned enterprises 4. disaster , terrorism, and war relief

Corproate contributions were most likely to enhance a companys competitveness and welfare of community

1. factor conditions -supply of trained workers, physcal infratstucture and natural resources 2. demand conditions -affect demand for a product or service (Mircosoft ex) 3. context for strategy and rivalry -donatios ca be designed to support policies that create a more productive environment for competitoin. 4. related and supporting industires -charitable contributions that strengthened related sectors of economy

Priorities in corporate giving

1. health and human services 2. education 3. civic and community 4. other 5.arts and culture 6. encironment

civic engagement

active involvement of businesses and individuals in chaging and improing communities -Major way companies carry out their corporate citizenship mission (CSR)

Community

companys area of business influence

strategic philanthropy

corporate giving that islinked directly or indirectly to business goals and objectives

Business depends on community for

education, public services (like police, fire), recreational facilities and transporation systems (look at page 404)

Site community

geographical location of a companys operations, offices or assets

communities of interest

groups that share a common interest with the compnay

fence line community

immediate neighbors

Volunteerism

involved the efforts of people to assist others in the community through unpaid work -Skills based volunteerism where the emplyee skills are matched with specialized needs (target example) -Paid time off for volunteering

community relatinos manager

is to interact with local citizens, develop community programs, manage donations of goods and serices, work with local goernmetn and encourage employee volunteerism

Social capital

norms and networkds that enable collective action. "the goodwill that is engendered by the faric of scial relations." Reread about it on page 406

community relations

organized involvement of business with the community.

virtual commities

people who buy from or follow the company online

employee community

people who work near the company

License to operate

right tod o business -in democratic principles apply citizens have hte right to exercise their boice in determining whether a company will or will not be welcome, and that may end up negatively for a busienss

community depends on business for

support of the arts, schools, health care, follow laws, provides jobs and training, pays taxes, participates in economic development, etc. (look at page 404)