Chapter 18 - The Community and The Corporation
skills-based volunteerism
which employee skills are attached to specialized needs see volunteerism & pop quiz 4
collaborative partnerships
voluntary alliances among business, gov't and civil society organizations that draw on the unique capabilities of each to achieve special, often social, objectives
corporate philanthropy aka corporate giving
voluntary and unconditional transfers of cash or other assets by private firms for public purposes
why doe businesses care for civic engagement?
CSR
social capital
been defined as the norms and networks that enable collective action goodwill that is engendered by the fabric of social relations
return orator on social investment
benefits that accrue to business and society are sometimes called return on social investment more difficult to measure than other kinds of return
community
company's area of business influence applied to the city, town, or rural area in which a business's operations, offices, or assets were located may also refer not only to a geographical area but to a rnge of groups that are affected by an organization's actions whether or not they are in the immediate vicinity community or communities with which a business interacts is one of mutual interdependence depend on community for education, public services, and fire protection, recreational facilities, and transportation facilities and other things
civic engagement
describes the active involvement of businesses and individuals in changing and improving communities civiv - cities or communities engagement - committed to something
what do community relation managers tackle?
economic development, housing, aid to minorities, women, and disabled vets, disaster, terrorism, and war relief
strategic contribution focuses:
factor conditions, demand conditions, context for strategy and rivalry, related and supporting industries, draw on the unique assets and competencies of the business, align priorities with employee interests, align priorities with core values of the firm
pto volunteerism
giving employees paid time off to volunteer and do service in the community
in-kind contribution
has been rising steadily for the past decade and surpasses cash contributions gifts of products or services
forms of corporate giving
in-kind contribution (gifts of products or services), charitable donations (gifts of money), volunteer employee service (gifts of time)
volunteerism
involves the efforts of people to assist others in the community through unpaid work
outputs
measures of the activities that took place (usually numerical counts of of people and communities served)
community relations/its manager
organized involvement of business with the community interacts with local citizens, develop community programs, manage donations of goods and services, work with local governments, and encourage employee volunteerism - this is a business investment intended to improve and produce social capital, build relationships and network with important groups
strategic philanthropy
refers to corporate giving that is linked directly or indirectly to business goals and objectives: both the company and society benefit from the gift
impacts
represent the difference the program made, the actual benefits that accrued to the people and communities served similar to outputs except that it tries to capture the actual results of the gift
value creation
represents the benefits to the business of the program, similar to enlightened self-interest
inputs
resources companies provide (cash contributions, employee time, products and services, logistics support)
license to operate
right to do business companies must earn it's informal license to operate from society
corporate foundations
some large corporations have established non-profit corporate foundations to handle their charitable programs permits them to administer contribution programs more uniformly and provide a central group of professionals that handles all grant requests
