Chapter 2 mcGraw Hill

New technologies that have changed the way we interact with mass media have caused a great deal of turmoil for the established media industries.

True

The major challenge facing media industries today is that of

capturing a mass audience that has become fragmented.

When Dan Rather stated that "The larger the entities that own and control the news operations, the more distant they become," he was alluding to the idea that

conglomeration has made news outlets more responsible to the profit motive than to news reporting.

The ownership of media outlets by larger, nonmedia companies is called

conglomeration.

The erosion of traditional distinguishing characteristics of specific types of media is called

convergence

in the past fifteen years, the share of all television viewing commanded by the four major television broadcast networks has

declined significantly.

today's top-rated TV show draws how many television viewers compared to Cheers, the top-rated program in 1990?

fewer

As the characteristics of media consumption have changed, media industries are adjusting to be able to cater to an audience that is

fragmented into a great number of niches

New technologies have dramatically blurred the distinctions among various types of media.

true

Which of the following factors have forced media companies to change the way they do business?

rapid change in technology change in consumption behavior

To what does the term "day-and-date release" refer?

releasing a movie in a combination of theater, DVD, download, or video-on-demand simultaneously

Concentration of media ownership has contributed to the emergence of news deserts, which

result in voters who are less politically engaged. are communities starved for vital news due to a lack of journalistic resources. result in severely limited access to local political news.

Conglomeration can lead to the degradation of media content because of

the corporations' overriding concern with making a profit.

How has concentration of ownership of media companies impacted the information that is available to consumers?

Media mergers have limited the range of information available to consumers.

Which statement is true of recent movie attendance in the United States?

Only 13% of Americans go to the movies once a month or more.

n what ways is the concentration of ownership of media companies a disaster for democracy, according to Senator Bernie Sanders?

Owners do not feel bound to the idea of providing diverse opinions on an issue. Major media conglomerates are not focused on educating the American people. The function of media companies that control the news has become to make as much money as they possibly can.

Which of the following statements regarding U.S. box office revenue in the twenty-first century are true?

Box office revenue reaches over $11 billion per year. Box office revenue is generated by fewer tickets per person each year.

According to Senator Bernie Sanders, what is the threat of major media conglomerates controlling the distribution of information?

Conglomerates will seek to make as much money as possible rather than accurately informing the American people.

True or false: CD music sales are the one area in which an established media industry has unquestionably thrived in the face of rapid technological change

False

True or false: The "day-and-date release" experiment has been largely unsuccessful, as it makes it seem like the producers already know the program will fail.

False

Which of the following statements about music CD sales in recent years are accurate?

The number of music CDs sold fell between 2016 and 2018. The dollar value of music CD sales dropped between 2014 and 2015.

According to New York University law professor Burt Neuborne, conglomeration has led to sensationalism in the press for which of the following reasons?

The press is now subject to a market psychology. The press is no longer controlled by persons feeling a zealous responsibility to the First Amendment.

Which of the following statements regarding the ownership of media companies is accurate?

A small number of large conglomerates own most media outlets.