Chapter 3
What is the first stage of the marketing research process? A. Planning a research design B. Defining the research objectives C. Analyzing the data D. Planning a sample
B. Defining the research objectives
A formal, logical explanation of some events that includes descriptions of how things relate to one another is called a(n): A. Hypothesis B. Theory C. Causal statement D. Empirical study
B. Theory
What type of research is being conducted to answer the question: "Would this target market be interested in this type of new product?" A. Causal research B. Exploratory research C. Situation analysis research D. Descriptive research
D. Descriptive research
All of the following are examples of exploratory research techniques EXCEPT: A. Previous research B. Pilot studies C. Case studies D. Experimentation
D. Experimentation
Carol was invited to participate in a research study along with ten other consumers to discuss their experiences using cleaning products. The group was asked to discuss their experiences and were encouraged to feed on each other's comments. What is this type of study called? A. Multivariate research B. Literature review C. Pretest D. Focus group interview
D. Focus group interview
Terminal causality means the cause is necessary and sufficient to bring the effect.
False
The first stage in the research process is to plan a research design.
False
Which procedure refers to a small-scale study in which the results are only preliminary and intended only to assist in design ob a subsequent study? A. Pretest B. Focus group C. Primary test D. Preliminary study
A. Pretest
An experiment is a carefully controlled study in which the researcher manipulates and proposed cause and observes any corresponding change in the proposed effect.
True
Conditional causality means that a cause is necessary but not sufficient to bring about the effect.
True
Exploratory research is typically conducted in the early stages of decision-making.
True
Properly defining the problem can be more difficult than solving it.
True
