Chapter 4: Cultural Dynamics in Assessing Global Markets
In which of the following ways have the availability of birth control affected families throughout the world?
More women are waiting longer to get married. Many women are waiting longer to have children. Families have fewer children.
Which of the following statements regarding cultures that score high on the Individualism/Collectivism Index is true?
Personal ambition and free will are valued and encouraged in these cultures.
The degree to which a culture will tolerate social inequality between superiors and subordinates is measured by the
Power Distance Index.
Which of the following statements about social institutions and their effect on a country's culture is true?
Religion has an enormous effect on a society's values.
In what way is culture changing in most countries?
Smaller families are now favored.
Which of the following statements about Jared Diamond's research regarding the influence of geography on international marketing is true?
He claimed that new ideas moved more quickly from east to west than from north to south.
The ______ Index denotes an inclination toward behavior that advances a person's self-interest.
Individualism/Collectivism
Which of the following is true of the similar-but-different aspect of culture?
It can lead people to think that cultures have more in common than they actually do.
Which statement is true of culture?
It exists in the mind of each person.
The Masculinity/Femininity Index
It focuses on assertiveness and achievement.
The Power Distance Index
It focuses on authority orientation
The Uncertainty Avoidance Index
It focuses on risk orientation.
The Individualism/Collective Index
It focuses on self-orientation.
Paying attention to the fine distinctions of culture so that it can be studied in an open-minded way, assessed, and admired is known as
cultural sensitivity.
The loss of various spoken languages is part of a general
decrease in cultural distinctiveness around the world.
Cultures that score high on the Individualism/Collectivism Index tend to
embrace an "I" mentality.
True or false: Marketers must be aware that their own cultures affect how they perceive other cultures.
True
Which of the following statements regarding similarities among cultures is true?
Two cultures that speak the same language might interpret certain phrases or words in a very different way.
Which of the following statements regarding the change in family as a social institution is true?
Women are delaying marriage, especially in Asia.
A marketer who practices cultural _____ is offering products that are much like what is already being sold, and the new products are offered in a way that fits into the existing culture as much as possible.
congruence
Mastersource Inc., an electronics manufacturer, introduces products that resemble what is already present in the market in order to reduce cultural resistance. Mastersource Inc. is engaging in cultural
congruence.
The Chinese practice of _____ refers to a connection between people and the universe to the energy that supports life and promotes balance and peace in a person's surroundings.
feng shui
When evaluating a situation, a Westerner is more likely to
focus on the central figures and not see much of the background.
Innovations most easily incorporated into a culture are those that
generate the most interest within society.
The emergence of cola brands such as Mecca Cola and Arab Cola in the Middle East in the 2000s is a reflection of which of the following?
historic events affecting culture
Before the birth control pill became widely available, men and women spent more time dealing with...
larger numbers of children.
Unlike individualistic societies, collective societies
link people strongly together through close-knit groups.
In most cultures, an infant's first experience with a social institution other than the home is most likely to be
religious.
Patterns of cultural behavior and interaction that are learned and repeated are known as
rituals.
Cultures that score low on the Individualism/Collectivism Index tend to
subdue the individual and favor the group.
In the context of thought processes, Asians
tend to see the entire picture rather than just the foreground when evaluating a situation.
A culture is most likely to accept something new when _____.
the innovation will not disrupt existing beliefs and behaviors very much people have some reason to be quite interested in the innovation
A responsible effort to learn from the cultural ways of others in the quest for a solution to a society's problems is known as
cultural borrowing.
Individuals from cultures that have low Power Distance Index scores
are likely to hold egalitarian beliefs.
Cultures that score high on the Power Distance Index
are often hierarchical.
Which of the following is true of language?
Around the world, the number of spoken languages has been dwindling.
Which of the following statements about cultural change is true?
A marketer assessing a society should remember that cultures are constantly changing.
_____ refers to energy that supports life and travels through everyone's body and the environment, including the inside and outside of houses and places of employment.
Ch'i
Which of the following types of governance crumbled in the 1990s?
Communism
__________ is the sum of the values, rituals, symbols, beliefs, and thought processes that are learned and shared by a group of people, then transmitted from generation to generation.
Culture
Which of the following types of governance competed for world dominance for most of the 20th century?
Democracy Colonialism Fascism Communism
Which of the following statements about the origins of culture is true?
Historic events can affect technology, social institutions, culture, and behavior.
Which of the following is the geographical argument used by Jared Diamond to theorize why Euro-Asian cultures have sometimes dominated African and American cultures?
It was easier for ideas and information to travel over the Silk Road instead of crossing the Sahara or the Isthmus of Panama.
Which of the following statements regarding culture in international marketing is true?
The marketer's interaction with the local culture determines whether the marketing will fail or succeed.
Which of the following statements about rituals is true?
The most obvious rituals take place when people are experiencing turning points in their lives.
Which of the following best explains the effect of birth control techniques on men's lives in the past 50 years?
They gave men more time to spend with their children.
In which of the following ways do social institutions affect cultural values?
They influence people to live in peace together. They teach each new generation how to act in an acceptable way.
Which of the following statements about individuals from cultures with high Power Distance Index scores is true?
They tend to distrust people who are not part of their groups.
What are the four primary dimensions along which the cultures of nations differ, according to Geert Hofstede?
Uncertainty Avoidance Index Individualism/Collectivism Index Masculinity/Femininity Index Power Distance Index
Which of the following statements regarding cultural borrowing is true?
When people are introduced to a belief or practice from another culture and they approve of it, they incorporate it into their own culture.
A high score on the Individualism/Collective Index indicates
a culture that encourages individual ambition.
Countries have been transitioning from agricultural to industrial to service economies. The result has been _______.
a drop in birthrates
People from cultures with low Power Distance Index scores often say that _____ is a source of power.
achievement
Unlike a collectivist society, an individualistic society is one in which people
are connected to others, but only in a loose way.
People who come from cultures with high Power Distance Index scores often say that power and social status are derived from
manipulation. inheritance. social roles.
Interpersonal relationships are strongly affected by _____ such as family, religion, schools, the media, government, and corporations.
social institutions
Cultures are always changing, and yet
they also resist change, which is one of their fundamental attributes.
An individual who scores low on the Individualism/Collectivism Index is most likely to
think in terms of "we" instead of "I."
