Chapter 5

Identity Theft

the act of fraudulently gaining and using the personal information of someone else, usually for financial gain

Card Fraud

the financial opportunity that is lost when you choose to do something else with your money

Opportunity Cost

the financial opportunity that is lost when you choose to do something else with your money

Consumerism

the theory that spending money and consuming goods is good for the economy

Extended Warranty

extra coverage for the repair or replacement of items purchased

Buyer's Remorse

a feeling of guilt, regret, or unease after making a purchase

Manufacturer's Warranty

a promise from the manufacturer that a product will be replaced or repaired if it's faulty

Impulse Buying

buying anything without planning to do so in advance

Prefrontal Cortex

the part of your brain that controls memory, impulses, and thoughts

Amygdala

the part of your brain that helps regulate your stress responses

Marketing

the process of communicating the value of a product or service to customers

Brand Recognition

the public's ability to recall and recognize a brand by its logo, jingle, packaging, or name

Retail Therapy

the shopping people do to lift their mood when they're discontent

Contentment

the state of being satisfied with who you are and what you have in life