Chapter 5 & 6

differentiable

If men and women respond dis-similarly to the marketing efforts for a root beer-flavored malt beverage, they are considered ________ market segments.

reorders something without any modification

In a straight rebuy, a buyer ________.

micromarketing

The practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as ________.

concentrated marketing

Unlike other car rental agencies that are based in airports to serve travelers, Rental Wheelz has a network of neighborhood offices. The firm strives to serve people who need car rentals for reasons other than vacation, such as when their own cars are being repaired. Rental Wheelz caters to a small share of the large car rental market. From this description, it can be concluded that Rental Wheelz most likely practices ________.

income

Which type of market segmentation is generally used by marketers who sell luxury products targeted to the affluent segments of a population?

life-cycle stage

Which of the following is a personal factor that influences a consumer's buying behavior?

need recognition

Which of the following is the first stage of the buyer decision process?

market segmentation, market targeting, differentiation, and positioning

Which of the following is the right order of the steps that companies generally follow in designing a customer-driven marketing strategy?

Brand personality

Which of the following terms is used to describe a specific mix of human traits that may be attributed to a particular brand?

positioning

________ consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

cognitive dissonance

________ is a discomfort caused by post purchase conflict.

systems selling

________ is defined as a business strategy where business buyers prefer to buy a complete solution to a problem from a single seller rather than buying and consolidating separate products and services from several suppliers.

Perception

________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

market segmentation

________ is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behavior.

Psychographic

________ segmentation factors divide buyers into different groups based on social class, lifestyle, or personality characteristics.

occasion

Bakeries and coffee bistros that offer pumpkin-flavored items only during the autumn season target their consumers primarily through ________ segmentation.

status

According to Maslow's hierarchy of needs, which of the following is most likely an esteem need?

services differentiation

Companies are likely to gain ________ through speedy, convenient, or careful delivery of products.

derived demand

Corning produces Gorilla Glass screens that are used in the production of laptops, tablets, and smartphones. Corning promotes its product to final consumers to increase business demand for digital devices made with the specialized, toughened glass. This illustrates ________.

early adopter

Fred's faith in Asics, his favorite brand of running shoes, makes him consider other offerings introduced by Asics. Fred is not a risk-taker, and he tends to evaluate each new product carefully before adopting it. Fred is an opinion leader in his social networking community and best described as a(n) ________.