Chapter 5 connect questions
_____ indicate the characteristics of human populations and segments, especially those used to identify consumer markets.
Demographics
Which cohort includes more than 60 million members in the United States alone. It also varies in ages ranging from teenagers to young adults who have their own families?
Gen Y
_____ marketing involves a strategic effort by firms to supply customers with environmentally friendly merchandise.
Green
_____ is when a company uses more resources advertising green projects versus actually spending these resources on environmentally sound practices.
Greenwashing
_____ refers to the persistent increase in the prices of goods and services.
Inflation
A new technology called _____ enables a firm to track items as they move through the supply chain and into the hands of the final consumer.
RFID
Marketers can use an analysis of the external and internal environments such as _____.
SWOT
Generation _____ was born into a world full of electronic gadgets and digital technologies, such as the Internet and social networks.
Z
Having a broad range of income creates marketing opportunities at the: (check all that apply.) a: high end of the market. b: low end of the market. c: target market d: market growth rate
a and b
When developing marketing plans, a firm should consider which of the following things about its competitors? (Check all that apply.) a: weaknesses b: likely reactions to the firm's plans c: past growth of the firm d: confidential new product plans
a and b
Which of the following are among the goals of value-based marketing? (Check all that apply.) a: provide value to consumers b: recognize consumers' needs and wants c: focus on only sales and promotion d: offer the lowest-priced merchandise
a and b
What are some characteristics that describe Generation X? (Check all that apply.) a: latchkey children b: Born between 1965 and 1976 c: represent 41 million Americans d: buying power estimated to be $260 billion annually
a, b, and c
What are some components of a country's culture? (Check all that apply.) a: language differences b: what is most valued c: food preferences d: economic factors such as GDP per capita e: competitive brand names offered
a, b, and c
Which of the following are among the major macroenvironmental factors? (check all that apply.) a: political/legal (regulatory) factors b: corporate partners c: cultural factors d: social factors e: competitive factors
a, c, and d
Which of the following industries is most likely to suffer a downturn when interest rates rise? a: personal care product industry b: housing market c: investment in bonds
b
Which of the following is a macroenvironmental force that influences a firm? a: competitors b: social c: suppliers d: company
b
What are some distinct characteristics that may be causing the increase in wealthy families? (Check all that apply.) a: increases in spending at the mall b: higher overall level of education c: maturing of the general population d: increase in dual-income households
b, c, and d
What are the immediate environmental factors that impact consumers? (check all that apply.) a: the country culture b: the competitors c: the company d: corporate partners
b, c, and d
Which of the following are components of culture? (Check all that apply.) a: demographics b: customs of a group of people c: beliefs d: morals e: economic situation
b, c, and d
The most important immediate environmental factors that impact consumers are the _____, _____, and _____.
company, competition, corporate partners
At the center of all analysis of the marketing environment is the _____ and his specific behavior and attitudes.
consumer
If a car company collaborated with a sheet metal supplier, the car company would be the supplier's _____.
corporate partner
Which of the following generational cohorts consists of people born between 1965 and 1976? a: Tweens b: Generation Y c: Baby Boomers d: Generation X
d
What is the name for a group of individuals who are of the same generation?
generational cohort
Sitting within the macroenvironment and related to elements of the competitive industry in which the firm operates in the _____ environment.
immediate
The _____ environment is comprised of political parties, government organizations, and legislation and laws.
political
Particularly in larger countries, marketers may have to respond to diverse consumer groups that refer to product categories differently. While some areas say they "go to a movie," others say they are "going to a show." This illustrates _____ culture.
regional
When the ways people within a particular nation refer to product categories differently from other people in other parts of the nation, it is called a _____ culture.
regional
When the interest rates are high, consumers have a greater incentive to _____ more, but when interest rates are low, consumers have a greater incentive to _____.
save; borrow
Health and _____ concerns have forced new advertising guidelines which require marketers to produce food in reasonably portioned sizes.
wellness
