Chapter 5: Creating Effective Business Messages
A listener-centered approach to business messages focuses on the input of which of the following?
clients colleagues
In writing business messages, the planning stage focuses on ensuring excellent
content.
An audience's assessment of a business communication message is largely based on the author's
credibility.
Which of the following are identified to help create solid business ideas?
determining the business issues and objectives gathering relevant information and facts making sense out of often complex and confusing pieces of information
Average and poor business writers are more likely than excellent writers to focus on the _____ stage first.
drafting
Business writers who effectively craft their message do which of the following?
foresee the reaction of their audience remember the values of their audience keep the needs of secondary audiences in mind
The underlying, overall message that people get from a business communication is called the _____ message of the communication.
meta
Entry-level business professionals have low credibility primarily because they are
newcomers.
AIM is a process for _____ the writing of useful business messages.
planning
When writing a business message with an indirect approach, which of the following are presented first?
supporting reasons
For many business messages, the most important step in the planning stage of business communication writing is identifying
the benefits to be gained by the readers.
When business thinkers are mentally flexible, they possess the ability to
understand contrasting views.
In the context of business messages, workplace _____ are the core beliefs about suitable ways of handling issues and problems.
values
